2013/06/25 City Council Resolution 2013-099RESOLUTION NO. 2013 -099
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF ROHNERT PARK
APPROVING AND ADOPTING THE UPDATED STRATEGIC PLAN 2012 -2016
AND THE IMPLEMENTATION ACTION PLAN FOR FISCAL YEAR 2013 -14
WHEREAS, the City began a strategic planning process in July 2011 utilizing the services of
Management Partners, Inc. ( "Consultant "), City Council, City staff, Commissioners, and
Community Partners; and
WHEREAS, the Strategic Plan provided the City with a clear vision, mission, and goals which
are an integral component to guiding the budget and planning process for FY 2012 -16; and
WHEREAS, one of the central goals of the Rohnert Park Strategic Plan is to achieve and
maintain financial stability; and
WHEREAS, •the City continues to face challenges in providing public services due to the
economic recession, cumulative years of financial challenges, increasing operational costs, and
unprecedented state takeaways; and
WHEREAS, during the February 26`x' Strategic Plan Update City Council Study Session,
Council looked at Strategic Plan accomplishments, strengths, weaknesses /limitations,
opportunities, threats, and goals; and
WHEREAS, Council directed staff to update the Strategic Plan by adding Goals in the following
areas: Financial Stability, Effective Delivery of Public Services, and Continued Development of
a Vibrant Community; and
WHEREAS, the Implementation Action Plan implements the strategies to achieve the City's
goals; and
WHEREAS, the proposed City Budget FY 2013 -14 allocates resources to each of the strategies
identified in the hnplementation Action Plan.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Rohnert Park
that it does hereby authorize and approve the City of Rohnert Park Strategic Plan 2012 -2016
Update and the hnplementation Action Plan for FY 2013 -14.
DULY AND REGULARLY ADOPTED this 25"' day of June, 2013.
CITY OF ROHNERT PARK
Pam Stafford, Mayor
ATTEST:
k"d), - - - -jl /!! v
Jti nne Buer ler, City
Clerk
g Y
AHANOTIJ: BELFORTE: MACKENZIE: CALLINAN: P`I(� STAFFORD:
AYES: (1:5 ) NOES: ( C_; ) ABSENT: ( c> ) ABSTAIN: (<" )
2013 -099
UPDATED February 2013
February 27, 2013
Mr. Gabriel Gonzalez
City Manager
City of Rohnert Park
130 Avram Avenue
Rohnert Park, CA 94928
Dear Mr. Gonzalez:
Management Partners is pleased to deliver the following updated strategic plan for the City of
Rohnert Park. The strategic plan articulates the City's vision, mission, and values, as well as
important goals and strategies to be pursued over the next three to five years. This document
reflects the updates identified during an annual review process intended to affirm and /or revise
the plan's goals and strategies based on the current environment and City priorities. There are
no changes to the vision, mission, values or broad goals following this review process. New
strategies have been added for three of the four goals and are noted in italics. The original plan
is the result of broad -based input from the community and City organization occurring in 2011.
We look forward to continuing to assist the City of Rohnert Park with the implementation of
key goals and strategies.
Sincerely,
Nancy Hetrick
Senior Manager
1 730 MAQiS'.CAM ROAD s.. CINCINNATI, I01H 45206 * 513 861 5400 * FAX 861 3..4SO
21 d]I "7 NiC7R711 FeuiR57 STREET, SuiTE 470 * SIAN! JOSF, C A 95 "1 3 1 * 4U8 437 5400 * FAx 453 Ufa @ 31'....
S, PARK IF'7 L.PMZFkn SUITE. 15,20 * IIRVINE, IC:A 92.614 * 949 222 1 OIIS2 * h! V'WW.MAINAIDEMENTPARTN.ER .CrOW
Strategic Plan 2012 -2016
Table of Contents Management Partners
Table of Contents
Background.................................................................................................................. ..............................1
Strategic Planning Process Overview .............................................................. ..............................1
City of Rohnert Park Strategic Plan ......................................................................... ..............................4
OURVISION ....................................................................................................... ..............................4
OURMISSION ................................................................................................... ...............................
5
OURVALUES ..................................................................................................... ..............................5
Value: Integrity ........................................................................................... ...............................
6
Value: Fiscal Responsibility ......................................................................... ..............................6
Value: Communication ............................................................................... ...............................
6
Value: Innovation and Creativity ............................................................... ...............................
6
Value: Collaboration ................................................................................... ...............................
7
GOALS AND STRATEGIES ............................................................................ ...............................
7
GOAL A: Practice participative leadership at all levels ............................. ...............................
7
GOAL B: Achieve and maintain financial stability .................................... ...............................
8
GOAL C: Ensure the effective delivery of public services .......................... ...............................
8
GOAL D: Continue to develop a vibrant community ................................ ...............................
9
Communication and Accountability for the Strategic Plan ............................... .............................10
BikeRack ..................................................................................................................... .............................11
BikeRack ............................................................................................................ .............................11
Attachment A — Graphic Representation of Goals and Strategies ................... .............................12
AttachmentB — Glossary of Terms ......................................................................... .............................13
Strategic Plan 2012 -2016
Background Management Partners
In May 2011 the City of Rohnert Park retained Management Partners to
facilitate a process to develop a strategic plan. The City envisioned a
strategic plan that would provide a framework to link together the
economic development plan, capital improvement program, budget
process, policy issues, organizational efficiencies and the General Plan. A
Strategic Planning Steering Committee was formed early in the process to
provide guidance and input to the process. The steering committee was
comprised of 20 supervisors and managers, including members of the
City's executive team.
Strategic Planning Process Overview
The strategic planning process began with an analysis of strengths,
limitations, opportunities and threats (SLOT) identified through a series
of interviews, focus groups with staff and community representatives,
and a survey of City commissioners. Management Partners interviewed
the Mayor, members of the City Council and the City Manager to confirm
the strategic planning process and hear initial ideas.
Over fifty staff representatives were randomly selected to confidentially
inform the process. Staff were asked to identify the strengths, limitations,
opportunities and threats of Rohnert Park and to brainstorm words and
phrases that define the mission of the City of Rohnert Park and their
vision for the future of the community. Staff were also asked to identify
values they believe are important to being an effective organization. The
staff focus groups were comprised of representatives from all levels of the
organization, from line staff to management, and all city departments.
A focus group of community stakeholders was also held and included
representatives from the business community, local schools, the health
system, adult and youth development community providers, the
Federated Indians of Greater Rancheria, and Rebuilding Together
Rohnert Park. As with the staff groups, participants were asked for their
perspectives on the strengths, limitations, opportunities and threats of
Rohnert Park.
Strategic Plan 2012 -2016
Background Management Partners
Finally, an online survey was administered to solicit input from members
of the City's eight commissions. Representation from each body was
reflected in the final analysis.
Management Partners provided guidance to staff who prepared an
environmental scan of current and future factors influencing the City. The
combination of broad -based qualitative input and quantitative trend data
laid the foundation for two highly interactive workshops with staff and
the City Council during which a vision, mission, values and goals and
strategies were developed and confirmed. A graphic recorder captured
the results of the Council workshop conducted on November 5, 2011 in a
visual, "storyboard" format.
A graphic representation of the strategic planning process is presented on
the following page.
2
Strategic Plan 2012 -2016
Background Management Partners
T/W"
I
UU wwv
Nw U(p
K. XA45:11
f S LOT'
yW„
T,, �ONAWTTE IE/
pit .�.. elf e.
MOT n e
l
vim° .. .^�u��e °,� ! r�
SUN
C1l.
t' cc ckcm6w
The City of Rohnert Park Strategic Plan sets a clear vision for the
organization and establishes goals and strategies to move in that desired
future direction. In addition, the plan articulates the organization's values
and the behaviors that support them. These elements are graphically
presented in the strategic plan. The visual recording of the plan's goals
and strategies are displayed in Attachment A. The complete set of graphic
images created during the strategic planning workshop was transmitted
separately in a compressed file.
Strategic Plan 2012 -2016
City of Rohnert Park Strategic Plan Management Partners
The City of Rohnert Park is committed to achieving a shared vision for
the organization and its community. The vision, mission and values
below are the result of a thoughtful and inclusive process designed to set
the City on a course that meets the challenges of today and tomorrow. A
glossary of terms is provided in Attachment B.
OUR VISION
Rohnert Park is a thriving, family friendly community that is a safe,
enjoyable place to live work and play.
;A GE -me. "w,
0.,
p,
o oA irk
Tb t4f, Woo k "A Plcwl.
The City's vision sets the focus for the future. It is a statement of where
the organization is going.
4
Strategic Plan 2012 -2016
City of Rohnert Park Strategic Plan Management Partners
OUR MISSION
We care for our residents by working together to build a better community
for today and tomorrow.
s �
YNOAf WE 1>0 I
OWHO we ARE
_ TAq&6tW 4D &AW A *,Y Cftmd" n
The City's mission is a statement of the purpose of the organization. It
fundamentally defines what the organization stands for and what it will
do.
OUR VALUES
GFrIth MITOWIFPIM
4
A
I _, ; "
Each of these organizational values has associated behaviors that can be
demonstrated throughout the organization. The behaviors that were
identified by executive staff and the City Council are listed below.
Strategic Plan 2012 -2016
City of Rohnert Park Strategic Plan Management Partners
Value: Integrity
• Adheres to individual and organizational professional standards in
the conduct of the organization's business
• Fulfills commitments and keeps promises that are made
• Does the right thing even when no one is looking
• Creates and sustains an atmosphere that fosters a culture of
openness, inclusion, compassion and trust
Value: Fiscal Responsibility
• Is transparent in disclosing financial transactions and their
implications
• Utilizes multi -year forecasts to quantify future financial impacts of
decisions
• Exercises fiscal discipline to live within means and ensure future
financial sustainability
• Makes fact -based financial decisions consistent with organizational
values at all levels
• Develops and implements strategies to address unfunded liabilities
• Follows best practice policies for budget and financial management
• Utilizes all resources efficiently and effectively
• Maximizes opportunities to increase productivity and achieve high
quality results
Value: Communication
• Engages in open, honest communication
• Actively seeks citizen participation; strives to keep the public
informed and educated about community issues
• Listens to other perspectives with an open mind and a sincere desire
to understand
Value: Innovation and Creativity
• Solves problems creatively and is open to new ideas
• Creates new ways of moving the organization forward to achieve its
mission
• Fosters new and creative thinking and solutions
• Effectively utilizes emerging technology
• Takes calculated risks and treats mistakes as learning and growth
opportunities
6
Strategic Plan 2012 -2016
City of Rohnert Park Strategic Plan Management Partners
Value: Collaboration
• Takes the initiative to ensure that objectives are met and volunteers
to help others for the good of the organization
• Engages team members to work collaboratively towards a common
vision
• Recognizes, values and leverages each person's strengths
• Seeks "win -win" strategies; is willing to compromise if necessary
• Inspires results and effective teamwork
• Sets the example; mentors others to be successful
GOALS AND STRATEGIES
As a result of interviews, focus groups, surveys and the staff workshop,
four potential goals were identified, each of which has several strategies.
During the November 5 workshop, the City Council reviewed, revised
and confirmed the four goals, which are graphically presented in
Attachment A.
Goals are multi -year in nature. The timeframe for achieving goals
is typically five to ten years. The Rohnert Park City Council
indicated that goals with a timeframe of three to five years may be
more appropriate in today's dynamic environment.
Strategies are the means to achieve the goals. The timeframe for
implementing strategies can span several years as specific programs
and projects are undertaken.
GOAL A: Practice participative leadership at all levels.
Strategies
• Engage the community in identifying priorities and possibilities;
promote dialogue
• Improve communication to provide transparency and a well -
informed community
• Plan for, communicate and mitigate long -term impacts of major
developments
• Provide a balanced mix of essential and discretionary services
• Make short -term decisions with long -term perspective
• Implement organization development practices
• Succession planning
• Workforce development
• Align the organizational culture to demonstrate our values
New Strategies (February 2013): NO CHANGE
7
Strategic Plan 2012 -2016
City of Rohnert Park Strategic Plan Management Partners
GOAL B: Achieve and maintain financial stability.
Strategies
• Implement the economic development program
• Clarify current and projected future financial condition; prepare a
cash contingency plan
• Ensure policies, procedures and systems represent best practices
in financial management, such as the use of cost allocation plans
and time card systems
• Ensure that we live within our means by adopting a
comprehensive set of budget principles to provide a meaningful
and easy to understand framework for maintaining financial
discipline
• Follow through with the fiscal recovery plan
• Explore the creation of new revenue sources
• Create self- sufficient enterprises
• Develop partnerships to achieve economies of scale
• Seek grant opportunities
New Strategies (February 2013)
• Pursue Measure E renewal and /or develop a contingency plan for loss of
revenue.
• Identify new and innovative ways to increase revenues and find new
revenue streams.
• Create and fund a General Fund budget stabilization reserve to plan for
future downturns and continue to monitor cash flow.
GOAL C: Ensure the effective delivery of public services.
Strategies
• Deliver the highest quality services in the most cost - efficient
manner
• Emphasize high quality customer service
• Improve accountability and continuous improvement through
performance measurement and managing for results
• Integrate technology into operations
New Strategies (February 2013)
• Identify and implement new, creative and innovative approaches to
service delivery in a fiscally sustainable way.
0
Strategic Plan 2012 -2016
City of Rohnert Park Strategic Plan Management Partners
GOAL D: Continue to develop a vibrant community.
Strategies
• Support implementation of major planned developments
• Improve transportation and infrastructure
• Integrate State Farm /SMART train /City Center plans into a
Priority Development Area
• Continue to expand programs that bring people together (e.g.,
Farmer's Market)
New Strategies (February 2013)
• Market the City and its assets; encourage the "stay and play" mindset
Strategic Plan 2012 -2016
Communication and Accountability for the Strategic Plan Management Partners
Workshop participants briefly discussed ideas about how information
about the strategic plan and its progress should be communicated to
stakeholders, including reporting mechanisms and frequency. The
following ideas were generated.
• Display the graphic images from the Council strategic
planning workshop in the library and at City Hall for public
viewing
• Post results on the City's website
• Display the City's vision, mission and values in the Council
chambers
• Develop an implementation action plan for the goals and
strategies that assigns responsibility and identifies necessary
resources and key milestones
• Provide quarterly updates to Council on the progress that is
being made
• Utilize the strategic plan to inform the City's budget process
• Link Council updates and recommendations to the strategic
plan
• Put the vision and mission statement on Council agendas and
reports
10
Strategic Plan 2012 -2016
Bike Rack Management Partners
Bike Rack
A "bike rack" was created to capture ideas or suggestions that were not
directly related to the immediate discussion. At the conclusion of the
Council strategic planning workshop, six items listed below were referred
to City staff for follow up.
• Gather and present to the City Council additional housing data
that show the distribution by housing type
• Validate the median home price data presented in the
environmental scan
• Convene a strategy session of the City Council to discuss what is
desired in a "downtown"
• Discuss extending the Urban Grown Boundary timeline another
ten years; put it back before the public
• Determine the need for a General Plan update
• Define "sustainable" development standards for their application
in future development
Additional bike rack items identified February 2013:
• Discuss the status and need for an update to the General Plan
• Discuss the Urban Grown Boundary
• Develop a plan to address amenities that have been taken away during
then the tight fiscal times (part of needs assessment of the Fiscal
Recovery Plan)
• Discuss City's role and involvement with the Health Action Network
11
Strategic Plan 2012-2016
Attachment A — Graphic Representation of Goals and Strategies Management Partners
�Ij PA"
1`1Z N-7`
amid M"If IUAIIA 0' fri krol e' o
... . . . ..
elf'"
,vm
I "-441e� fW P
t
11 MA 4 04t IQ 54 OT NAr blml,-Asty,
ti
jZ
1,11111,I)III, r�, , � N ', �
rh ,
j jpj,fl� :J h f.,(,Iv ffaff �,',AA rqp.,',rd
.... ..... .
1, 0" k V
0, AO
fent, MIVO 6.0 (24 w 4 ng", 4
lk �,Ao 0,V
A"O v", Aqmv
o C4
MO
1�,� d, A3
10
Nf �iffhj S
4,
4A P6 j
I
I I P111
Iff'o,"Fel r k( d"
pJvAJJ oih MnO, fLi KP Sio:hel,f N�,&
S�
. ..........
Tel
Oleo Nkr flu'd riu�,b, u'r �zjr� wo m 4� �,,,o rh,
ii
4PI Rog a PT"Ag rvv
AV Qfqll� "
�r z.,
�NA 6"W 0
kkfv� ��- J 16" 4m vlbl� 4�
DO
tk,
vo, A
1,
I
12
Strategic Plan 2012 -2016
Attachment B — Glossary of Terms Management Partners
The following graphic shows the key components of a strategic plan.
A vision sets the focus for the future. It is a statement of where the organization is going.
A mission is a statement of the purpose of the organization. It fundamentally defines what the
organization stands for and what it will do.
The values of an organization drive the goals created and the process of implementation. Values
provide the basis for how the organization and its members will work to achieve the mission
and vision. Examples include professional excellence, innovation, responsiveness, and integrity.
Goals set the framework that guides the direction and focus of the organization, budget
decisions and allocation of other resources, such as staff time. They are "up on the balcony'
wide views of opportunities for change and improvement and state the desired future. Goals or
strategic priorities provide the "why" (larger meaning and context) of the specific actions the
agency takes. They help the executive team decide which of the many worthy projects should
be done and when, within available resources. Goals must be meaningful and attainable.
Strategies are the means to achieve the goals. They describe an approach or method and begin
to answer the question: How will we go about accomplishing the goal? They may include
broad areas to pursue, rather than individual projects. To assure that the goal is achieved, later
in the process each objective must be assigned to an individual, with resources identified, and
incorporated into a work plan.
An implementation action plan is the blueprint for carrying out the strategic plan. It contains
the detailed steps that must be taken to assure that the goals and strategies are achieved. Action
plans provide a framework for determining specific timelines, assignments, and resource
allocations. They are designed to be a management tool to help the organization assure that
goals are attained and are well- suited to periodic check -in about progress, changes or
challenges.
13
City of Rohnert Park
Implementation Action Plan
June 2013
City of Rohnert Park
Implementation Action Plan
111MI
"ins
A-1
Engagethe
0 Develop a community engagement
X X
X
city
-0-
Note: This column can be
community in
plan
Manager
used to identify
resources
identifying priorities
e Engage the public in budget priority
X
X
X
city
-0-
required,
other people
and possibilities;
setting
Manager
involved
in the task, etc.
promote dialogue
0 Develop strategies for regular and
X
X
city
General
Fund
ongoing dialogue with the
Manager
-----__-*NOTE:
(Customer
community at both the departmental
Service survey
cards at
and citywide levels, such as the use of
customer satisfaction surveys and
Front Counter).
social media
0 Getting volunteers/ workshops to
X
Quarterly
Ongoing
Community
John M, Guy,
-0-
help with specific projects
Services
Nelle, Tom,
- SCAYD, SAY & SSU volunteers.
Public
Samantha
Assist PW staff in cleaning up
Works
Community Center complex and
bike paths
0 Chamber of Commerce Events
X
X
Ongoing
Ongoing
-0-
Executive
0 Periodic financial updates in Patch
X
X
Ongoing
Ongoing
Team
(Blog), newsletter, etc.
0 Update City website
X
X
Ongoing
Ongoing
Executive
Team
0 Develop agreement to replace and
X
Quarterly
Ongoing
Public
John M/ Tom K
maintain garbage and recycling
Works
&
containers in City Parks
Community
Services
A-2
Improve
0 Develop a communication plan that
communication to
identifies methods and frequency of
provide transparency
communication with the public and
and a well-informed
with staff
community
Public
Will start In progress
Develop Citizens Academy
X
X
X
Monthly
Apr-June
Safety
Public Safety General
Fund
April
2013
Sergeant
Personnel
2013
City of Rohnert Park
Implementation Action Plan
w
m
w.
II
wm
III I�
�I
I � 11111 I
IIII
I�
":
Vimllll4
u
�Ilur
u
iii
u1�..
u�v
iimim
a:: m�
•
Offer training to managers on
communication techniques and
X
Weekly
Public
Sergeants
General Fund
expectations
Safety
Feb 2012
Sergeant
In progress
p
g
- Supervisors Meetings
X
X
Monthly
Supervisors
- Command College
Director of
X
X
Ongoing
Public Safety
Supervisors
- Sherman Block Leadership
Institute
X
X
Ongoing
Supervisors
Director of
Continuing
- POST Team Building
X
X
Ongoing
Public Safety
Public Safety
Director of
Personnel
October 2013
Public
- "Crime Tips' hotline
X
X
X
Monthly
Ongoing
Safety
PS Sergeant
Sergeants
General Fund
Ongoing
•
Inform the public about financial
Continuing
realities and choices
- Continue to meet with citizen,
X
X
CBO's and business owners to listen
to their concerns and build trust
relationships
- Detective Bureau meet with Banks
X
X
Quarterly
Ongoing
Sgt Nicks
Investigations
-0-
Continuing
Team
- Noon Times, Women in Business,
X
X
Ongoing
PS
PS Personnel
Ongoing
Rotary
Personnel
Command Staff
Ongoing
Director of
Command Staff
- CCORP
X
X
Ongoing
Public
Ongoing
X
X
Ongoing
Safety
- M- Section Residents
Continuing
Continuing
•
Update website for Public Safety:
X
X
Monthly
Ongoing
Public
BreeAnn Crespan
-0-
Continuing
- Annual Crime Report
Safety
Lieutenant
- Traffic Study,
- Fire yearend report,
City of Rohnert Park
Implementation Action Plan
JIM,
":
u
- Press Releases
•
Improve internal communication to
X
Quarterly
Ongoing
Executive
Gabe, Darrin, Departmental
better serve community
Team
Brian, John
- Quarterly all- employee meetings
where City Manager provides
quick briefings, present employee
awards, or new employee
introductions
Gabe, Darrin,
Brian, John
•
Internal distribution of City Manager
X
X
1/60 days
Ongoing
Executive
-0-
newsletter (posted in Internet)
Team
•
Internal distribution of City Manager
X
X
Weekly
Ongoing
Executive
Gabe, Darrin,
weekly update
Team
Brian, John -0-
•
Improve communication to provide
X
City
Executive Team
transparency and a well - informed
community
Manager
-0-
- Offer training to managers on
communication techniques and
expectations
- Inform the public about financial
realities and choices
•
Community Services Newsletter
Director
of
John M., Guy,
Public
Nelle
- Distributed to elementary schools
X
X
Annually
Ongoing
Works
•
Senior Center Newsletter (SCAN)
X
Public
John M/ Jessica S
- distributed to senior citizens in the
Works
&
community
Ongoing
Community
Services
•
Community Services - increase
Social Media presence
X
X
X
X
Ongoing
Public
John M., Guy M.,
Works
&
Nelle S., Jessica S.
Community
Services
City of Rohnert Park
Implementation Action Plan
wm
I II
IIII
w
w
II III I�
II
I III I
I�
�
w.
.:
oil
I
�
III�
Vimllll4
u
�Ilur
u
iii
m1..
°i6
u�v
m
iimim
uum umou
a
uuu uuu uuuu uu uuuu:: °:::
„. m.
umuu uum uu uuu
�
��
Vuuu uum m�m�m m�m�m uuuu u�'u m um
A -3
Plan for,
• Develop Communication Plan to keep
X
Semi-
January 2014
Deputy City
Dianna, Suzie,
Developer
communicate and
public and staff well informed about
annually
Engineer,
Eydie, Barbara G.,
reimbursements
mitigate long -term
major development projects and
Planning &
Samantha T.,
for development
impacts of major
capital projects
Bldg
Sandy L.
projects
development projects
o Preliminary workshops before
Manager
public hearings
Project funding for
capital projects
o Train staff on consistent
messages for complex, sensitive
or controversial projects
• Maintain & update Public Facilities
X
X
Annually
November
Deputy City
Darrin, Rick,
Administrative fee
Financing Plan (PFFP) as project costs
2015
Engineer
Dianna
built into Public
change to ensure sufficient
Facilities Fee
mitigations
• Study Water Capacity Charge
X
Semi-
Dec 2013
Deputy City
Darrin, Rick,
Water capacity
annually
Engineer
Dianna
charges
• Evaluate Regional Traffic Impact
X
X
Ad hoc
November
Deputy City
Darrin, Rick,
Developer
Mitigation
2016
Engineer
Dianna
• Freeway Billboard Separation
X
December
Marilyn
Study/ Workshop with PC/ CC
2013
Ponton
- Possible Zoning Ordinance
X
June 2014
Marilyn
Amendment
Ponton
City of Rohnert Park
Implementation Action Plan
m
MINIM
":
II����
Vimllll4Ilur
u
iii
116
A -4
Provide a balanced
.
Identify core or essential services
X
X
X
X
X
Semi-
December/
City
-0-
In Progress
- this
mix of essential and
X
X
X
X
X
Annually
May
Manager/
occurs
during the
discretionary
•
Evaluate service levels
X
X
X
X
X
Finance
budget
CM review
services
Director
•
Engage the public to identify
community budget priorities
X
X
X
X
X
In Progress
•
Prepare an annual budget that offers
a balance of essential and "quality of
life" services that reflect community
priorities.
Laserfiche. Analyze City's future
X
City Clerk
usage and licensing needs.
•
Community Services & Performing
X
John M., Gene,
Arts Center programs with goal of
Guy, Nelle
full operational cost recovery
•
Community Services - promote new
X
X
X
Ongoing
Public
John M., Guy M
cardio equipment at Sports Center
Works &
Community
Services
•
Community Services - provide new
commercial sponsorship
X
X
X
X
Ongoing
Public
John M., Guy M.,
opportunities at Farmers Market
Works &
Nelle S.
Community
Services
•
Establish Gold Ridge Recreation
X
Ongoing
Public
John M., Guy M.,
Center
Works &
Nelle S.
- Programs with goal of full cost
Community
recovery
Services
A -5
Make short -term
Identify and consider future
X
X
X
X
X
X
City
-0-
decisions with long-
implications of decisions
Council/
term perspective
City
Manager
-0-
City of Rohnert Park
Implementation Action Plan
w
m
w.
II
wm
III I�
�I I �
11111 I
IIII I�
":
Vimllll4
u
�Ilur
u
iii
u1�..
u�v
iimim
a:: m�
•
Include information about potential
X
X
X
X
X
X
City
long -term consequences of decisions
Manager
in staff reports and other background
information for policy makers
•
Lifecycle costs analysis - capital to
X
Ongoing
Ongoing
Executive
Gabe, Darrin,
Capital and
operating
Team
Brian, John
Operating
•
Complete Public Safety Roof Repair
X
X
Public
John M.
Project
Works
A -6
Implement
•
Assess current practices related to
X
X
X
X
X
X
Ongoing
Ongoing
Human
HR Staff
-0-
organization
succession planning and workforce
Resources
development
development
Director
practices
•
Survey best practices (including
X
X
X
X
X
X
Ongoing
Ongoing
City
General Fund
internal departmental practices)
Manager
Executive
Team
HR
•
Determine level of financial
X
X
X
X
X
X
Ongoing
Ongoing
Finance
Executive Team
In Progress
- Have set
investment required
Director/
up Water
& Sewer
HR Director
Operating
Reserves
•
Develop tools and offer training to
X
X
X
X
Ongoing
Ongoing
Executive Team
General
consistent
with policies
address needs
Fund /Enterprise
GF reserve
$99K
Ongoing
Ongoing
Executive Team
•
Evaluate Department goals /results
•
Succession Planning
X
X
Director
of
Command Staff
General Fund
Planned
Public
(POST reimburse)
•
Increase number of Certified
X
Safety
Engineers to meet operational needs
•
Develop City Council and
X
X
X
City
Clerk
Departmental
-0-
Administrative Policy Manuals
City of Rohnert Park
Implementation Action Plan
w
m
w.
II
wm
III I�
�I
I � 11111 I
IIII
I�
":
Vimllll4
u
�Ilur
u
iii
u1�..
u�v
iimim
A -7
Align the
.
Educate employees about the city
X
X
X
X
X
X
Ongoing
Ongoing
City
Executive Team
-0-
organizational
values and the behaviors that support
Manager
culture to
them
demonstrate our
0
Reinforce city values through
X
X
X
X
X
X
Ongoing
Ongoing
Executive
Middle -level
-0-
values
Team
Supervisors, Front
training, performance evaluations,
Line Supervisors
orientations, recruitment practices
•
Leadership Academy
X
X
Bi- Annual
Oct 2012 &
Executive
Gabe, Darrin,
Departmental
Mar 2013
Team
Brian, John
B -1
Enhance economic
•
Evaluate impact of loss of
X
Complete
Economic
Management
-0-
development by
redevelopment
Developme
Analyst
implementing the
X
X
X
X
X Ongoing
Ongoing
nt Manager
-0-
economic
•
Prioritize elements of the economic
development
development program
X
X
X
X
X Ongoing
Ongoing
-0-
program
•
Identify financial resources to support
X
X
X
X
X Ongoing
Ongoing
-0-
implementation
•
Evaluate results
•
City -Wide Way Findings Signage
X
January 2015
Planning
Program /Merit Assessment/ Funding
Sources
B -2
Clarify current and
•
Conduct financial analysis to prepare
X
X
X
X
X Ongoing
Ongoing
Finance
Budget Analyst
-0-
In Progress - have
projected future
a five -year revenue and expenditure
Director
completed 3 of the 5
financial condition;
forecast
year forecast
prepare a cash
contingency plan
•
Prepare a cash contingency plan
X
June
2012
June 2012
Finance
Budget Analyst
-0-
Director
•
Capital Improvement Program for
Community Services, Sports Center,
X
Ongoing
Public
John M., Guy M.,
Performing Arts Center and Parks
Works and
Nelle S., Gene A.,
Community
Tom K., John M,
Services
Carol A
City of Rohnert Park
Implementation Action Plan
w
VIII„
m w.
wm
III II III I�
II I I II III I
IIII I�
„.
.:
III�
Vimllll4
u
�Ilur
u
iii
°i6
u�v
m
iimim
uuu uum umou a
uuu uuu uuuu uu uuuu:: °:::
umuu uum uu uuu �
��
Vuuu uum m�m�m m�m�m uuuu u�'u m um
B -3
Ensure policies,
• Identify financial management best
X
X
X
X
X
Bi- Annual
Ongoing
Finance
Budge, Analyst
-0-
In Progress -
procedures and
practices
Director
systems represent
best practices in
. Assess current practices against best
X
X
X
X
X
X
Bi- Annual
Ongoing
Finance
Budget Analyst
-0-
financial
practices
Director
management, such as
Expenditures/ cash
the use of cost
. Identify gaps or areas of
X
X
X
X
X
X
Bi- Annual
Ongoing
Finance
Budget Analyst
-0-
shortage
allocation plans and
improvement
Director
time card systems
. Implement best practices
Trained City Wide
• Train staff on new policies,
electronic time card
procedures and systems
system/ continue to
train on Springbrook
• Develop internal service fund with
X
Annual
Ongoing
Finance
Executive Team &
-0-
Set up Vehicle
fee allocation
Director
Finance Staff
replacement fund. IS
X
X
X
Ongoing
July 1, 2015
Finance
Finance Staff
General Fund & SA
for budget FY2013/14
• Develop cost allocation system/ card
Director
Enterprise
will be set up.
systems
Mid -year allocation of
• Begin warehouse operations at Corp
X
X
Ongoing
John M., Carol A.
expenses, i.e., City Hall
Yard
• Freeway Sign Lease Agreement
X
Ongoing
John M
• Fleet Services Enterprise
X
X
Annually
Ongoing
Public Work
John M „Carol A
Community
Vehicle Replacement Schedule
Services
(component of capital replacement
X
X
Annually
Ongoing
Public
John M„ Carol A
program)
Works &
Community
Services
City of Rohnert Park
Implementation Action Plan
10
w „w
m
w.
wm
I II
IIII
w
w
VIII„
w.
�
w.
II III
I�
II
I III I
I�
11,
all,
Aw::,
.:
III�
Vimllll4
u
�Ilur
u
iii
°i6
u�v
m
iimim
uuu
uum umou
a
uuu uuu uuuu uu uuuu:: °:::
umuu uum uu uuu
�
��
Vuuu uum m�m�m m�m�m uuuu u�'u
m um
B -4
Ensure that we live
Prepare and adopt budget principles
X
Bi- Annual
Ongoing
Finance
Finane Staf
-0-
Complete
- For budget
within our means by
to guide budget development and
Director
FY2012/13
prepared
adopting a
inform financial management
budget principles
comprehensive set of
practices
budget principles to
provide a
meaningful and easy
• Evaluate budget and other financial
X
X
X
X
X
Monthly
Ongoing
Finance
Finance Staff
-0-
In Progress
to understand
decisions against principles
Director
framework for
maintaining financial
discipline
Develop City -wide Capital
X
X
Bi- Annual
July 1, 2012
City Wide
-0-
Replacement Program
• Evaluate financial impact of creating
X
X
X
X
X
Annual
Ongoing
Executive
Finance Staff
-0-
new infrastructure and replace
Team
develop funding source for life cycle
cost
- Budget process
- Development impacts
- One -time capital funding
• Prepare a short term borrowing plan
X
Bi- Annual
July 1, 2012
Finance
-0-
Department
• Monitoring expenditures and use of
X
X
X
X
X
X
overtime
Monthly
Ongoing
TSM Terri
Command Staff
-0-
Mazzanti
10
City of Rohnert Park
Implementation Action Plan
11
11,
all,
AP
B-5
Develop Fiscal
0 Explore the creation of new revenue
X
X
X
X1
X
X
Bi-Annual
Ongoing
Finance
Finai Staff
-0-
In Progress-Kick
off
Recovery Plan
sources
Director
meeting
with
• Create enterprises fund
X
X
X
Bi-Annual
July 1, 2012
Finance
Management
Partners
July 1, 2013
Director
for LT
Financial
• Develop partnerships to achieve
X
X
X
X
X
X
Ongoing
Ongoing
city
Executive Team
-0-
Recovery
Plan
economies of scale - shared services
Manager
• Grant - Office of Traffic Safety for
X
Monthly
May 2013
PS Sergeant
Office of Traffic
Planned
for FY13-14
Traffic Officer
Safety
• Grant ABC
X
X
Monthly
PS Sergeant
B-6
Pursue Measure E
renewal and/or
develop a
contingency plan for
loss of revenue
B-7
Identify new and
innovative ways to
increase revenues
and find new
revenue streams
B-8
Create and fund a
General Fund budget
stabilization reserve
to plan for future
downturns and
continue to monitor
cash flow
11
City of Rohnert Park
Implementation Action Plan
12
w
m
w.
II
wm
III I�
�I
I � 11111 I
IIII I�
":
Vimllll4
�Ilur
iii
u1�..
u�v iimim
-1
0 Assess service delivery options
X
X
X
X
X
X
Bi- Annual
Ongoing
Executive
-0-
Deliver the highest
Team
quality services in
the most cost-
Establish service level expectations
X
X
X
X
X
X
Bi- Annual
Ongoing
Executive
-0-
efficient manner
Team
• Identify opportunities to leverage
X
X
X
X
X
X
Bi- Annual
Ongoing
Executive
-0-
technology and other resources to
Team
maximize efficiency
• Compare cost of doing
work /providing service internally
versus hiring a consultant or
contractor - value based
- Alternative analysis in project
X
Ongoing
Ongoing
Executive
Departmental
program planning
Team
- Department Performance
X
Ongoing
Ongoing
Executive
Executive Team
Departmental
Measures
Team
• Public Safety On -Line Reporting for
X
Ongoing
October 2013
TSM Terri
Denise Wallace-
-0-
citizens (CCR - City Crime Report)
Mazzati
Hinton, Christine
Giordano
• Update Administrative Citation
X
City Clerk
Hearing process, Public Records
Request process and Agenda process.
Public
John M„ Guy M.,
• Repaint Senior Center with volunteers
X
Works &
Jessica S.
Community
Services
Community Services - increase
program /course contract revenue and
X
Ongoing
Public
John M., Guy M.,
program offerings
Works &
Nelle S
Community
Services
12
City of Rohnert Park
Implementation Action Plan
13
w::,
w
VIII„ „w
m
w.
II
wm
II I I II
w
w
w. �
w.
III I�
III I
11,
all,
.:
III�
Vimllll4
u
�Ilur
u
iii
m1..
°i6
u�v
m
iimim
uum umou
a
uuu uuu uuuu uu uuuu:: °:::
umuu uum uu uuu
�
��
Vuuu uum m�m�m m�m�m uuuu u�'u m um
—
C 2
Emphasize high
• Provide customer service training
X
X
X
X
X
Ongoing
Ongoing
City
Executive Team
-0-
quality customer
opportunities
Manager
service
• "Secret Shoppers' to evaluate
X
Ongoing
Ongoing
Director of
Departmental
experience with city staff
PW &
Community
Services
• "Survey Monkey" to enable
X
customers to evaluate quality of
John M., Guy,
Community Services activities and
Gene, Nelle
their experiences with staff.
• Community Services - upgrade Class
X
Public
John M., Guy M.,
Software
Works &
Nelle S
Community
Services
C -3
Improve
• Develop a performance management
X
X
X
Ongoing
July 1, 2013
Assistant
Executive Team
General Fund
accountability and
system that includes meaningful
City
continuous
measures to monitor and evaluate
Manager
improvement
results
through performance
• Train managers on the use of
X
X
Ongoing
July 1, 2013
Executive
Middle Level
-0-
measurement and
performance measures to manage
Team
Management &
managing for results
programs and services
First Line
Supervisors
• Report performance results for key
X
X
X
X
Quarterly
1 Qtr FY 14
City
Executive Team
-0-
measures annually
Manager
• Develop Golf Course performance
X
Director
measures
Public
Works
• Performance Measurements -
Monthly Reports from all Public
Safety Divisions and Units
X
X
X
Monthly
January 2011
Director of
Public Safety
General Fund
On-
Public
Personnel
going
- Annual Crime Report, Overtime,
Safety
Year End Report, Response Time,
Semi - Annual Traffic Report, POST
Inspection of Property and Evidence
Room
13
City of Rohnert Park
Implementation Action Plan
w
m
w.
II
wm
�I I � 11111
IIII
III I�
I
I�
":
Vimllll4
u
�Ilur
u
iii
u1�..
u�v
iimim
C -4
Integrate technology
•
Implement permit /project tracking
X
Quarterly
Operational
Information
Permit System
Technology Fee
into operations
software
by March
Technology
Committee
Fund
2013
Director
•
Training provided to staff - learn new
X
Ongoing
Ongoing
Executive
IT Manager
Departmental
technologies/ way to do things -
Team
allowing for implementation and
support
•
Evaluate paperless opportunities
X
X
Annually
July 1, 2012
IT Manager
Executive Team
Departmental
•
Barcode - Evidence/ Property Room
X
TSM Terri
Christine
•
Electronic cash register - Records
Mazzanti
Giordano
Department - runs reports, etc.
X
Christine
Giordano
•
Standardize radio for efficiency
•
Upgrading radio, compliance to FCC
mandate to narrow banding
X
TSM Terri
Public Safety
Mazzanti
Personnel
•
Conversion to electronic archiving of
X
plans, explore options and funding
June 2015
Marilyn
Building
sources
Ponton
•
Citywide Fee Schedule. Fee
-0-
schedules to be added to intra net and
X
X
City Clerk
Departmental
website.
•
paperless agenda packets (pilot
X
City Clerk
program)
•
Records Management Program
X
X
X
City Clerk
Departmental
General Fund
- Record Retention: secure storage
space, move to storage, create
tracking of retention boxes
- Electronic storage of records in
Laserfiche: Minutes scanned,
resolutions scanned, resolutions
indexed, Ordinances scanned and
indexed, agenda packets scanned
and indexed.
14
City of Rohnert Park
Implementation Action Plan
15
w
VIII„
m
w.
III II
wm
II
I I II
IIII
„. III I�
III I
I�
.:
III�
Vimllll4
u
�Ilur
u
iii
m11
°i6
u�v iimim
�m
luuuuu
uum umou a
uuu uuu uuuu uu uuuu:: °:::
„. m.
umuu uum uu uuu
�
��
Vuuu uum m�m�m m�m�m uuuu u�'u m um
• Community Services web -based
registration membership and facility
X
John M., Guy,
modules
Nelle
C -5
Identify and
implement new,
creative and
innovative
approaches to service
delivery in a fiscally
sustainable way
D -1
Support
• Create Northwest Specific Plan and
X Semi-
TBD
Planning &
Dev. Svcs., Public
Developer
In Progress
implementation of
evaluate impact
annually
Bldg
Safety, Public
major planned
Manager
Works, Finance
developments
• Assess potential impacts, develop
X
Ad hoc
TBD
City
Dev. Svcs., Public
Developer
mitigation measures, and maximize
Manager
Safety, Public
the benefits of Graton Project
Works, Finance
• Update traffic, streetlight, and storm
X
Semi-
Adoption by
Deputy City
Dev. Svcs., Public
General Fund
Results of streetlight
drain standards
annually
June 2015
Engineer
Works
pilot study and State
stormwater permit for
municipalities will
affect these
• Assessment of needs, resources,
X
X
X
X
Semi-
May of each
Developme
Pat, Marilyn,
Department budget.
capacity to respond to anticipated
annually
year
nt Services
Eydie, Rick,
No increase needed.
development volumes (i.e. planning
Manager
Dianna, Ellen,
applications, entitlements, building
Suzie, Sonia,
permits & inspections)
George
• Assessment of needs, resources,
X
Quarterly
Assessment
Finance
Marilyn, Darrin,
Administrative fee
Implementation may be
capacity to implement fee credits and
complete by
Ellen, Sonia,Eydie,
built into Public
supported by permit
districts of major developments
December
Finance staff
Facilities Fee
tracking software
2013
Implementation of
Springbrook update in
mid -2012 may increase
capacity
15
City of Rohnert Park
Implementation Action Plan
w
VIII„
m
w.
III II
wm
II
I I II
IIII
„.
III I�
III I
I�
.:
III�
Vimllll4
u
�Ilur
u
iii
m11
°i6
u�v iimim
m
luuuuu
uum umou
a
uuu uuu uuuu uu uuuu:: °:::
„. m.
umuu uum uu uuu
�
��
Vuuu uum m�m�m m�m�m uuuu u�'u m um
• Explore zoning flexibility options to
X
Annually
Plan by June
Planning &
Marilyn
Department budget.
Assessment in progress
foster economic development
2015
Bldg
No increase needed.
Manager
• Continue processing and
Ongoing until
Annually
TBD, varies
Planning &
Development
Developer
implementation of University District
project completion
with project
Bldg
Services staff
Specific Plan, Southeast Specific Plan,
Manager
Northeast Specific Plan, Sonoma
Mountain Village Planned
Development, Stadium Lands
Planned Development, and Wilfred
Dowdell Specific Plan
D -2
Improve
• Proceed with water rate study to
X
Quarterly
New rates by
Finance
Finance, Public
Water
Pat and Darrin will
transportation and
stabilize water operating fund
June 2014
Director
Works, Eydie,
discuss CIP
infrastructure
Gabe
• Develop capital needs assessment for
X
Bi-
Deputy City
Darrin, John M.,
Water and Sewer
Tied with water rate
water and sewer systems
monthly
October 2013
Engineer
Dianna, Mike B.,
Funds
study. Draft was
Warren, Ronnie,
submitted for review.
rate consultant
• Implement $1.2 million Roads and
Ongoing
Annually
Ongoing
Deputy City
DS project team
Complete Streets Program
Engineer
o Implement traffic calming (e.g.
lane reductions, roundabouts)
where appropriate as part of
program
• Update General Plan and
X
Annually
Updated
Planning &
Dev. Svcs., Public
General Plan
Pursue funding for
Bicycle/ Pedestrian Master Plan to
documents
Bldg
Safety
Maintenance Fee
Complete Streets
support Roads and Complete Streets
by June 30,
Manager,
Fund
program. Participating
program and comply with SB 375
2015
Mgmt
in county -wide GRIP
State - mandated greenhouse gas
Analyst
climate action plan.
reductions
• Explore signal coordination project on
X
Ad hoc
New
Deputy City
Caltrans, Public
Darrin, Rick
Traffic
Golf Course Drive, Rohnert Park
coordination
Engineer
Works
Signaliz
Expressway and Hyw.101 ramps
plans by
ation
October 2016
Fund,
Air
Quality
Mgmt.
16
City of Rohnert Park
Implementation Action Plan
17
w
m
w.
II
wm
�I
I � 11111
IIII
III I�
I
I�
":
Vimllll4
u
�Ilur
u
iii
u1�..
u�v iimim
District
grant
• Explore LED streetlight retrofit
X
Semi-
Decision on
Deputy City
DS project team,
Self- funding from
Need
to gauge public
project
annually
conversion
Engineer
Public Works
savings
acceptance
of pilot
• Year 1: Evaluate results of pilot
by June 2016
project
project
• Year 2: Develop citywide program
• Implement $1.0 million Sewer Capital
Ongoing
Annually
Ongoing
Deputy City
DS project team
Sewer Fund
Project Program
Engineer
• Water systems controls
X
Director of
Public Works
PW
• Determine feasibility of City
X
Semi-
June 30, 2014
Director of
Darrin, Pat, Mike
Utility enterprise
assuming management of recycled
annually
PW &
B.
fund
water system
Community
Services
• Explore change order rates - to
X
Annually
June 2014
Deputy City
Pat, Eydie, Rick,
establish a process to monitor change
Engineer
Diana
orders
D -3
Integrate State
Farm /SMART
train/ City Center
plans into a Priority
Development Area
• Assist developer with State Farm re-
X
X
Ad hoc
TBD
Planning &
Dev. Svcs. Staff
Developer
Contingent
on funding
tenanting/ redevelopment
Bldg
reimbursements
o Prepare professional package on
Manager
Listing agent
City Center opportunities
State Farm
(property owner)
• Work on State Farm redevelopment
X
X
Ad hoc
TBD
Planning &
Dev. Svcs. Staff
Developer
entitlements
Bldg
reimbursements
Manager
17
City of Rohnert Park
Implementation Action Plan
10
w::,
w
VIII„
„w
m
w.
II
wm
II
I I II
w
w
w. �
w.
III I�
III I
11,
all,
.:
III�
Vimllll4
u
�Ilur
u
iii
m11
°i6
u�v iimim
m
uuu
uum umou
a
uuu uuu uuuu uu uuuu:: °:::
umuu uum uu uuu
�
��
Vuuu uum m�m�m m�m�m uuuu u�'u m um
D-4
Continue to expand
Engage community partners to
Director of
programs that bring
identify opportunities
Recreation,
people together (e.g.,
Parks and
Farmer's Market)
Community
Services
• Founders Day Run - "Running With
X
X
X
Monthly
September
Director of
Public Safety
The Pack"
2013
Public
Personnel
-0-
Planned
Safety
• Bicycle Rodeo
X
X
X
June
PS Sergeant
g
Monthly
• Special Olympics
X
X
X
May
TSM
- Torch Run
Manager,
Public
- Tip A Cop
Safety
X
Ongoing
August 2013
Raquel
Public Safety
Target Grant
Planned
• National Night Out
Kilmartin
Personnel
X
X
X
X
Ongoing
Public
John M., Guy M.,
• Senior Center - hold Spring Crafts
Works &
Jessica S.
Faire for Senior at Burton Ave Rec.
Community
Center
Services
Ongoing
Public
John M., Guy M.,
Works &
Nelle S.
• Community Services -
X
X
X
X
Community
Initiate/ implement Silver Sneakers
Services
Program at Sports Center
X
X
X
X
Ongoing
Public
John M., Guy M.,
• Community Services - Assist
Works &
Nelle S.
Founders Day Committee to re-
Community
establish Founders Day event in
Services
September
10
City of Rohnert Park
Implementation Action Plan
19