Loading...
1998/01/27 City Council MinutesRohnert Park City Council Minutes January 27, 1998 The Council of the City of Rohnert Park met this date in regular session commencing at 6:00 p.m. in the City Offices, 6750 Commerce Boulevard, Rohnert Park, with Mayor Pro Tempore Vicki Vidak- Martinez presiding. CALL TO ORDER: Mayor Pro Tempore Vidak- Martinez called the regular session to order at approximately 6:45 p.m. and led the pledge of allegiance. ROLL CALL: Present: (4) Councilmembers Flores, Mackenzie, Reilly, and Mayor Pro Tempore Vidak - Martinez Absent: (1) Mayor Spiro (out of town attending U.S.Conference of Mayors meeting) Staff present for all or part of the meeting: City Manager Netter, City Attorney Flitner, Assistant City Manager Leivo, Finance Director Harrow, City Engineer Gaffney, Building Official Braun, and Community Development/Planning Director Schulenburg, I. CLOSED SESSION. • Mayor Pro Tempore Vicki Vidak- Martinez reported on the closed session which commenced this evening at 6:00 to discuss matters listed on the agenda attachment. Under litigation matters, on the SIME case, judgment proceedings will commence next week. There was nothing to report on personnel matters. This report represented an update, with no action taken at this time. 2. APPROVAL OF 1113198 MINUTES. Deferred to the next regular City Council meeting. 3. APPROVAL OF BILLS. Upon motion by Councilmember Flores, seconded by Councilmember Reilly, bills presented per the attached list in the amount of $1,432,964.39 were unanimously approved. 4. ADDING INFORMATIONAL NON- AGENDAED MATTERS: Mayor Pro Tempore Vidak- Martinez asked Councilmembers or staff if there were any non- agendaed informational items to add to the agenda. -- Councilmember Flores signified two items to add regarding Urban Growth Boundary Measure proposal and recognition of Mary Anne Sapio, recently named Miss Sonoma County. -- Councilmember Mackenzie signified an additional iten -i V add regarding priority settings of budget by Council prior to the next budget sessions. -- Councilmember Reilly signified several items as listed on the previous agenda. onertF C :' uar Jia (l X7;1948' S. YOUTH CITY COUNCIL REPRESENTATIVES from 1997 -98 Youth of the Year Program Mayor Pro Tempore Vicki Vidak- Martinez introduced Youth Representatives Senior Nicole Fields and Junior Cynthia Rail. Youth Rep Nicole Fields provided the youth report advising Rancho Cotate High School's Associated Student Body preparations for upcoming events which included: programs for National Aids Awareness Week from February 2 -6, 1998; the following week is Spirit Week with Rancho Cotate Spirit and Rally Commissioners Dena Ito and Nicole Fields organizing games and activities, as well as a rally to celebrate Valentine's Day, Saturday, February 14th; the Junior Class will put on the annual Turn -About Dance. Plans are underway for the last "Bop 'til you Drop Concert" to be held on March 6th. This concert is headed by the Entertainment Commissioners, starring the Faculty of Rancho Cotate High School, and is open to the entire community. Youth Representatives requested the City Council to support this concert by attending. Community -wise, practice and rehearsals are in process for the Annual Sonoma County Junior Miss Scholarship Program. Everyone is encouraged to attend this event to be held March 21 st at Elsie Allen High School. Mayor Pro Tempore Vidak- Martinez referred to the RCHS Newsletter of January 23, 1998 and expressed congratulations on behalf of the City Council regarding signified articles therein as follows: John Enquist, RCHS sophomore, won the high school division of the county -wide speech competition for the Martin Luther King, Jr. Day celebration held recently at the Luther Burbank Center; and three RCHS seniors, Meagan Pulley, Adam Romero and Joe Stablein, are among 1,900 finalists nationwide for the Coca -Cola Scholars Foundation Award. They were in the top 1.5% of the applicant pool with over 129,000 applicants. The 152 recipients of the award will be announced in March. Mayor Pro Tempore Vidak - Martinez acknowledged that these three seniors are also Rohnert Park Youth of the Year Program selections and Youth Representatives to the City Council. She also referred to the recent newspaper article announcing that Mary Anne Sapio, 19, of Rohnert Park was named Miss Sonoma County, Saturday night, at the event held at the Spreckels Performing Arts Center. 6. MAYOR'S PRESENTATION: Commending Ron Santero, Maintenance Worker III - Supervisor, on the Occasion of His Retirement Mayor Pro Tempore Vidak- Martinez made this presentation sharing contents of resolution commending Ron Santero on the occasion of his retirement, and proclamation naming him "Honorary Citizen" of the City of Rohnert Park. -- Mr. Santero expressed appreciation for this recognition, complimented co- workers for efforts of past years, and reviewed plans for his retirement. -- Mayor Pro Tempore advised there would be a brief recess at this time for everyone present to share the retirement cake prepared for Mr. Santero. RECESS: Mayor Pro Tempore Vicki Vidak - Martinez declared a recess at approximately 6:55 p.m. RECONVENE. Mayor Pro Temproe Vidak - Martinez reconvened the Council meeting at approximately 7:10 p.m. and, with the exception of Mayor Spiro, all other Councilmembers were present. 7 UNSCHEDULED PUBLIC APPEARANCES: Mayor Pro Tempore Vidak - Martinez stated that in compliance with State Law (The Brown Act), citizens wishing to make a comment may do so at this time (limited to 3 -5 minutes per appearance with a 30 minute total time limit). 1) Harvey Goldberg 7345 Castille Court Rohnert Park Ca., reviewed concerns to think about in the future pertaining to aquifer and water availability; the need for space and mitigation; and aspects related to these concerns and increased sewer rates to be considered during the nexti. City Council meeting of February 10, 1998. 8. CONSENT CALENDAR Mayor Pro Tempore Vidak - Martinez asked if there were any questions regarding the matters on the Consent Calendar as explained in the City Manager's Council Meeting Memo. Acknowledging the City Manager /Clerk's report on the posting of the meeting's agenda ACCEPTANCE of CASRANVESTMENTS REPORT for Month End, Dec. 31, 1997 Resolution Nos: 98 -15 APPROVING A LEASE WITH OPTION TO PURCHASE BETWEEN MUNICIPAL LEASING ASSOCIATES, INC. AND THE CITY OF ROHNERT PARK AND AUTHORIZING SIGNATORIES 98 -16 APPROVING A CONTRACT WITH THE COUNTY OF SONOMA TO ADMIN- ISTER PARKING CITATIONS ISSUED BY THE CITY OF ROHNERT PARK 98 -17 TERMINATING THE AGREEMENT WITH JUDICIAL DATA SYSTEMS COMPANY FOR PROCESSING PARKING CITATIONS ISSUED BY THE CITY OF ROHNERT PARK 98 -18 APPROVING CONTRACT AGREEMENT WITH BERRYMAN & HENIGAR FOR THE CITY OF ROHNERT PARK FIRE SUPPRESSION DISTRICT FOR FY 1998 -99 98 -19 CALLING FOR SEALED PROPOSALS, JASMINE CIRCLE SPEED HUMPS, PROJECT NO. 1998 -1 APPROVING A CASH AWARD IN THE AMOUNT OF $250.00 FOR RANCHO COTATE HIGH SCHOOL ACADEMIC ACHIEVEMENT AWARDS PROGRAM T T.. upon motion by Councilmember Mackenzie, seconded by Councilmember Flores, with Mayor Spiro absent, the Consent Calendar as outlined on the meeting's agenda, was unanimously approved. *************************************************** * * * * * * * * * * * * * * * * * * * * * * * * * * * * * ** 9. OTHER RESOLUTIONS FOR CONSIDERATION: Resolution No: 98 -_ Upholding the Planning Commission Action to Approve the Site Plan and Architectural Modifications for Proposed Multi -Plez Theater to be located on the South Side of Golf Course Drive and the Double Tree Hotel and Denying the Appeal (re. Planning File No. 1691 - Edwards Theater Circuit) In response to Council inquiry, City Attorney Flitner reviewed Rohnert Park Municipal Code Section 2.08.260 regarding procedures for reconsideration of a motion and/or options to defer an item. -- Council concurred to defer this resolution for consideration to the next Council meeting to enable full Council review. Resolution No: 98 -20 Award of Contract to Remove & Replace Floor Tiles at Lady Bug Recreation Building City Manager Netter advised this item was deferred from the previous Council meeting to review bid alternatives to consider new flooring at the Lady Bug Recreation Building with or without the asbestos abatement of the old floor, i.e. with asbestos removal, $9,979.00 and without, $3,579.00. City Manager responded to Council questions. Upon motion by Councilmember Flores, seconded by Councilmember Mackenzie, and unanimously approved, with Mayor Spiro absent, and friendly amendment by Councilmember Reilly to proceed with the additional expenditure for removal of the asbestos at this time due to concerns reviewed, as well as future advantages for this building, reading of the resolution was waived and Resolution No. 98 -20 was adopted. Resolution No: - 98 -_ Ratify Memorandum of Agreement with SEIU -Local 707 Maintenance Workers As this item continues under discussion, consideration of the resolution was deferred. 10. PLANNING AND ZONING MATTER: File No. 1770 Les Schwab Tire Centers - Call up appeal for reconsideration (Flores) re. condition restricting roofing material for a 15,000 + /- sq. ft. retail and tire installation facility proposed for 5353 and 5395 Redwood Drive Council concurred with recommendation by Mayor Pro Tempore Vidak- Martinez to defer this item to the next Council meeting of February 10, 1998 to enable full Council review. 11. UPDATE ON TELEVISED SUMMIT- TASK FORCE RESULTS This item was deferred to later on the agenda pending arrival of Next Steps Committee Representative Alice Richardson. R+ifinert l'axksc :Maautea 12 LOCAL LAW ENFORCEMENT BLOCK GRANT (designated for Public Safety equipment) City Manager Netter explained the staff report provided for this item, which included the required Advisory Board recommendations. PUBLIC HEARING: Mayor Pro Tempore Vicki Vidak - Martinez opened the public hearing at approximately 7:25 p.m. There being no one desiring to speak, the Mayor Pro Tempore closed the public hearing. Resolution No. 98 -21 AUTHORIZING AND APPROVING EXPENDITURE OF LOCAL LAW ENFORCE- MENT BLOCK GRANT FUNDS RECEIVED TO PURCHASE CERTAIN DEPART- MENT OF PUBLIC SAFETY EQUIPMENT Upon motion by Councilmember Reilly, seconded by Councilmember Flores, and unanimously approved, with Mayor Spiro absent, reading of the resolution was waived and Resolution No. 98 -21 was adopted. 13. PRESENTATION OF THE COMPREHENSIVE ANNUAL FINANCIAL REPORT for Fiscal Year Ended June 30, 1997 by External Auditors Macias, Gini & Company for Council acceptance as follows: •Management letter •Comprehensive Annual Financial Report 1996 -97 •Rohnert Park Housing Financing Authority, General Purpose Financial Statements •Agreed -Upon Procedures Report for Appropriations Limit Calculation *Transportation Development Act Fund, Financial Statements and Independent Auditor's Reports for Years Ended June 30, 1997 & 1996 City Manager Netter advised the above listed documents were provided to Council, as outlined and briefly reviewed in the Council Meeting Memo. -- Finance Director Harrow introduced Kevin J. O'Connell, CPA - Managing Director of Macias, Gini & Company, who made this presentation. He reviewed the Management Letter summarizing the listing of financial reports; reviewed aspects of new auditing procedures; acknowledged the City's compliance with laws and regulations in accordance with Government Auditing Standards; and responded to Council questions. -- City Manager Netter signified that the City has received the Government Awards (State and National) on these documents for the past fifteen (15) years, which represents meeting rigorous requirements, and the City has received the applications for submittal of the 1996 -97 Financial Report. -- The City Council expressed appreciation to Mr. O'Connell for the presentation and external auditing efforts of Macias, Gini & Company, and commended Finance Director Harrow and staff for continued competence and management of the City's accounting and financial operations. Upon motion by Councilmember Mackenzie, seconded by Councilmember Flores, and unanimously approved, with Mayor Spiro absent, to accept above - referenced financial reports as presented. Pow* S) Mayor Pro Tempore Vidak - Martinez advised the previously deferred agenda item #11 would be handled at this time, and then return to original agenda order. .11. UPDATE ON TELEVISED SUMMIT- TASK FORCE RESULTS City Manager Netter referred to notes provided to Council on the Cablecast of January 20, 1998 for the Summit Task Force reports. He introduced Alice Richardson, Champion and representative of Next Steps Committee, who summarized highlights of the Cablecast, as reviewed in the above - referenced notes, confirming continued momentum, efforts and objectives of the Task Forces. -- Discussion included Council expressing appreciation for this update, commending the Champions and the Task Forces for productive efforts and enthusiasm going into the tenth month, and encouraged continuation of the process. 14. CITY'S SIX MONTH FINANCIAL REVIEW ENDED DECEMBER 31, 1997 City Manager Netter explained the Council policy established several years ago to provide a mid -year financial report. He referred to the staff report from Finance Director Harrow dated January 15, 1998 for this item, as reviewed in the Council Meeting Memo. Finance Director Harrow shared contents of the staff report indicating that the City is slightly over revenues at 51.74% of budgeted revenues from the General and Utility Fund, and expenditures are slightly over at 50.38% of the half year budgeted amount. Mr. Harrow responded to Council questions. -- Discussion included Council agreement with recommendation by Councilmember Mackenzie, to go on record signifying that the City budget is stable with increased revenues from previous projections. Council concurred acceptance of this six month financial review as presented. 15. 1997 -98 CITY BUDGET -PROPOSED FEE INCREASES City Manager Netter explained the staff report from Finance Director dated January 12, 1998 for this item, as reviewed in the Council Meeting Memo. He advised that the City annually considers adjustments in certain special fees, based on a percentage of the construction cost index. The City has not increased the fees since October 1995 due to the minor construction cost index during that period of time. With the 2.29% increase in the cost index this year, staff recommends instituting its annual policy of adjusting the development fees, signified in the resolutions for consideration and ordinance for introduction, listed on the agenda. A public hearing was duly noticed and scheduled at this time regarding these proposed fee increases. PUBLIC HEARING: Mayor Pro Tempore Vicki Vidak - Martinez opened the public hearing at approximately 8:00 p.m. 1) John Hudson 399 Bonnie Ave. Rohnert Park Ca., signified the increase was inadequate, as proposed for the development fees, and reviewed numerous concerns comparing the proposed 2.29% increase with information signified on page 36 of the City Budget regarding payments of existing sewer ponds, footnotes indicating expansions and other capacity preservations which apply to various proportions. He recommended the City Council should appeal the 1975 ordinance pertaining to this matter to the extent of being at the expense of the rate payers, as rate payers should not have to subsidize developers. Rohnert Park City Council Minutes (7) January 27, 1998 There being no one further desiring to speak, the Mayor Pro Tempore closed the public hearing at approximately 8:06 p.m.. City Manager Netter responded to Council questions including explanation to be duly noted in these minutes, as requested by Councilmember Mackenzie, that this item is separate from the public hearing on sewer rates (operating fund) which was continued from the December 9th meeting to the Council meeting of February 10, 1998. City Manager Netter outlined the differences between the operating fund and the capital fund for the wastewater operations. He referred to a sewer rate payers study that was completed 10 years ago and recommended another study when Santa Rosa Subregional System completes its cost estimates on the long term wastewater alternative and Rohnert Park knows its actual share of costs. Resolution Nos: 98-22 AMENDING PER ACRE FOR DEVELOPMENT FEE 98-23 AMENDING SEWER SERVICE CONNECTION FEES 98-24 AMENDING SPECIAL WATER CONNECTION FEE 98 -25 UPDATING FUTURE TRAFFIC SIGNAL NEEDS AND INCREASING TRAFFIC SIGNALS FEE FOR ROHNERT PARK MAJOR THOROUGHFARE DISTRICT 98 -26 ESTABLISHING FEES FOR WATER/WASTEWATER CONSERVATION FEE FUND A motion was made by Councilmember Mackenzie, seconded by Councilmember Flores, to separately and consecutively adopt Resolution Nos. 98 -22 through 98 -26. Discussion of the motion included: • Councilmember Reilly expressed concerns regarding the possibility that the 2.29% may not be sufficient to cover the costs so there could be an undercharge for development fees. He understood these were to cover the cost of the overage plus pay out of current boundaries, and questioned further possibilities reflecting on proposals that may involve considering expansion of additional sewer capacity. •In response to Council question, City Manager Netter reviewed aspects of calculations for current and future boundaries, as determined by Council decisions; procedures related to the City's General Plan Update up to 25 years in the future; necessity of notification to Santa Rosa of wastewater capacity needs, as soon as a decision is made, for inclusion in Phase II efforts so additional capacity could be approved by the payer and then forwarded on to the Quality Control Board for necessary procedures; and that consultants would calculate the formula to establish a fee for the expansion. *Councilmember Reilly reviewed further concerns regarding potential costs and increased rates related to the unfairness of the increases to those who have lived here longer, i.e., anyone who bought a house ten years ago will be paying more. His concerns included aspects of guessing at the growth possibilities compared to waiting for General Plan boundaries to be changed. There seems to be an undue urgency to provide the additional capacity information to Santa Rosa. Since Santa Rosa has asked about this a number of times, there seems to be something happening that could be connected with the suggestion on an Urban Growth Boundary measure to be presented later on the agenda. *Councilmember Flores responded that current efforts are still working on Phase I (pertaining to the Santa Rosa Long -Term Wastewater Treatment Project). Rohnert Park City Council Minutes (8) January 27, 1998 •Responding to these concerns, City Manager Netter explained that many of the costs up to this point were for treatment like tertiary and for current proposals like the geysers. If the City asks for new capacity now, the City would not see it until at least the year 2000. eCouncilmember Flores also signified that if the City asks for capacity beyond its scope of capacity, it would not be considered. *Mayor Pro Tempore Vidak- Martinez requested the discussion be brought back to the matter at hand. She signified the development fees are revisited annually, which seems like a built -in mechanism for adequate review of this item. The preceding motion by Councilmember Mackenzie, seconded by Councilmember Flores, and unanimously approved, 3 -1 -1, with Mayor Spiro absent and with Councilmember Reilly dissenting due to above - reviewed concerns, Resolution Nos. 98 -22 through 98 -26 were consecutively and separately adopted. Ordinance for introduction: No. 638 AMENDING ROHNERT PARK MUNICIPAL CODE, TITLE 15, SECTION 15.40.020 (Capital Outlay Fund Fees Adjustment for Increase in Cost of Construction Index) Upon motion by Councilmember Flores, seconded by Councilmember Mackenzie, and unanimously approved, with Mayor Spiro absent, reading of the ordinance was waived and Ordinance No. 638 was introduced. *C O R R E C T 10 N BELOW from 2/24/98 City Council meeting: Per Councilmember Reailly (addition underlined) 16. COMMISSIONICOMMITTEEIBOARD APPOINTMENTS: 1) Mobile Home Parks Rent Appeals Board (two year term to expire 12131199) *To fill vacancy left by Robert Taylor ( *Previous JR nominee/Current VVM nomination) Mayor Pro Tempore Vidak - Martinez referred to application provided to Council from Michael J. Muchmore, 6389 San Rafael Court, and reviewed aspects of his qualifications and interest in this opening. -- Upon nomination by Mayor Pro Tempore Vidak - Martinez, with Council concurrence, Michael Muchmore was newly appointed to the Mobile Home Parks Rent Appeals Board. 2) Bicycle Advisory Committee (two year term to expire 12131198) •To fill vacancy left by Rick Luttman (JM nomination) Richard L. Armerding, 1236 Hagemann Lane, was introduced. He referred to his application provided to Council signifying his interest in various City openings, shared his background experience and interest to become active in community service, and responded to Council questions. -- Upon nomination by Councilmember Mackenzie, with Council concurrence, Richard Amerding was newly appointed to the Bicycle Advisory Committee. Rohnert Park City Connell Minutes (9) January 27, 1"8 3) Senior Citizens Advisory Commission (two year term to expire 12131199) *To fill vacancy left by John Chase (LS nomination) Due to the absence of Mayor Spiro, this nomination was deferred.. 4) Sister City(s) Relations Committee (two year term to expire 12131199) *To fill vacancy left by Julie Yonemura (At large appointment) Mayor Pro Tempore Vidak- Martinez recommended further advertisement of this opening. Council concurred. 5) Housing Financing Authority (two year term to expire 12131199) *To fill vacancy left by Jan Young (At large appointment) James F. McGinnis, 119 Circulo Chapala, was introduced. He shared his background experience signified in his application provided to Council for his interest in this opening. Upon recommendation by Councilmember Reilly, with Council concurrence, James McGinnis was newly appointed to the Housing Financing Authority. 17 GENERAL PLAN MATTERS: 1) Receipt of Hudson report -- City Manager Netter advised a complete copy of this report dated January 5, 1998 was provided to Council for its review. Colored copies of the report are available in the City Offices of the City Manager, Assistant City Manager, the Planning and Engineering Department, and a copy has been submitted to the Rohnert Park Public Library. -- Council expressed appreciation for the report and commended the comprehensive and impartial aspects of the document. Discussion included Councilmember Mackenzie requesting consideration of this item on an upcoming agenda to consider further use of the report as it relates to various concerns of the 20 year UGB proposal to be presented later this evening. 2) Review of response from HCD on Draft Housing Element, dated December 30, 1997 City Manager Netter explained this item, as reviewed in the Council Meeting Memo. City Manager Netter and Assistant City Manager Leivo responded to Council questions including confirmation that each community must address the homeless issue within its boundaries for purposes of addressing the draft housing element. It was signified that the considerations reviewed herein and possibilities related to participating with Santa Rosa's homeless shelter proposal, are two separate issues. Reference was also made to the recent subregional area population projections received from Association of Bay Area Governments (ABAG) as this relates to determinations of the State Department on fair share housing needs. -- Councilmember Mackenzie signified, as a member of the Housing Task Force, that their next item of business is to review the policy and potential mechanisms related to this matter. Rohnert Park City Council Minutes (14) January 27, 19981 18. PARKS AND RECREATION MATTERS: 1) Sports Center - Corporate Membership Rate proposal -- City Manager Netter explained the staff report dated December 10, 1997 for this item, as reviewed in the Council Meeting Memo, and responded to Council questions. Upon motion by Councilmember Flores, seconded by Councilmember Mackenzie, and unanimously approved, with Mayor Spiro absent, to support above - reviewed proposal for the Sports Center Corporate Membership Rate, as recommended by staff. 2) Education Foundation Appeal of Parks & Recreation Dept decision re. waiver of fees for use of Community Center for Annual "Sharing of the Green Auction ", March 14, 1998 - -City Manager Netter referred to the letter appeal dated December 15, 1997 for this item and reviewed his recent phone conversation with representative of the Education Foundation regarding same. Mr. Netter explained it has been the past policy of Council not to waive fees which, for this request, amounts to approximately $810. This is a Council policy matter and it would be consistent with previous years to deny the appeal, and then authorize a Family Sports Center Membership ($360 value) and a Family Summer Pool Membership ($150 value), as a donation ($510 total value) to the Educati ;; Foundation's "Auction ". City Manager Netter responded to Council questions including acknowledgment that last year Council contributed two of each of these memberships to the "Auction ". -- Discussion followed. Upon motion by Councilmember Reilly, seconded by Councilmember Flores, and unanimously approved, with Mayor Spiro absent, to uphold staff recommendation to retain established policy not to waive fees, but not charge the portion for cleanup, if representatives of this event do the cleanup themselves, if in fact, following review of fees charged, this would not be considered a fee reduction, and to authorize two (2) of each of the above - described family memberships as a donation to the Education Foundation's "Auction ". 19. COUNCIL COMMITTEE AND /OR OTHER REPORTS: 1) Cultural Arts Commission - 12/9/97 meeting (Flores) Councilmember Flores reported that the main topic of this meeting pertained to a sculpture proposed at the Community Center site at a projected cost of $15,000 to $20,000. He recommended a joint meeting of the City Council with the Cultural Arts Commission prior to the next regular Council meeting of February 24, 1998 from 5:00 p.m. to 6:00 p.m., to enable review of this preliminary proposal, view slides and models, and meet the artists. Afterwhich, a formal Commission presentation on this proposal, would be scheduled for Council consideration during its next regular meeting of March 10th. Council concurred with acknowledgments by Mayor Pro Tempore Vidak- Martinez and Councilmember Reilly that their particular individual work schedules might prevent them from attending the February 24th preliminary proposal. Rohnert Park City Council Minutes (11) January 27,1998 2) Performing Arts Center (Spiro/Mackenzie) a) Meeting of 12/18/97 re, carpets -- Councilmember Mackenzie reviewed background efforts on the choice of new carpet at the Performing Arts Center and signified the results would be observed when the work is completed, City Manager Netter advised this carpeting would proceed in two phases, with the first phase to begin this June. b) Meeting of 1/20/98 re. status of Symphony -- Councilmember Mackenzie reported that the Council Committee met with Performing Arts Director Michael Grice and City Manager Netter to review the status of the Symphony pertaining to performances and financial concerns over the years. The Symphony Board, with a new President and Vice President, as well as a new Executive Director, has been reviewing these concerns over the past couple of months. The Council Committee of Mayor Spiro and Councilmember Mackenzie look forward to meeting with the new Symphony Board for further review of possibilities, including aspects of a partnership with KRCB on promotions toward building up subscriptions, with everyone involved being enthusiastic. c) Meeting set for 2/9/98 with new Symphony Board -- Councilmember Mackenzie advised this meeting has been scheduled to consider above - reviewed matters. *C O R R E C T 10 N BELOW from 2/24/98 City Council meeting: Per Councilmember Reilly (deletion lined out/addition underlined) 3) Chamber Economic Development Working Plan Update -* 1/12/9-798 meeting (Spiro/Reilly) Councilmember Reilly reported on this meeting with representatives of the Chamber of Commerce, as signified in the Chamber's First Quarterly Report of the Economic Development/Marketing Action Plan Detail for Contract Year 1997 -98 (copy attached to original set of these minutes). He signified this was a positive meeting toward direction and interfacing with needs of the City. 4) Mayors' & Councilmembers' Association - Working Group - 1/22/98 meeting Mayor Pro Tempore Vidak - Martinez advised she was unable to attend this meeting in the absence of Mayor Spiro, City Manager Netter referred to the agenda provided to Council for this meeting and reported on the items reviewed. Plans are to move forward with Phase II of the Sonoma County Economic Vitality Project (Fiscalization of Land Use) with more of a cooperative element. Phase II will include a grant with ABAG, this will be a tool to report statistics to enable focusing on areas of need and efforts to entice new businesses to the area which were delinquent in meeting previously specified requirements of the program (such as Business to Business Sales). In addition, an integrated map for city - county bikeways was revisited. Other areas of discussion included pros and cons of water rights; considerations of a facilitator with plans to make a presentation to the full Mayors & Councilmember Association related to the form and structure of the Discussion Group; City Manager Netter indicated the power is with the cities and the need to move ahead as a unit, but not. individuals to use as a forum, and in bringing this together, maybe all could benefit on regional and even statewide issues. Planning Directors have been commissioned to review the Second Phase of project as outlined above. Rohnert Park was designated as the convener for the next Working Group meeting on Thursday, February 26, 1998. Rohnert Park City Council Minutes (12) Januarg 27,1998 5) DARE Graduation -- Mayor Pro Tempore Vidak- Martinez reported on the success of this event held at the Performing Arts Center auditorium with full attendance and standing room only. It was held the same evening as the Community Summit Task Forces Cablecast and the School Board's budget meeting, both at City Hall, so Ms. Vidak- Martinez obtained their permission to represent efforts of the DARE program. She signified this is one of the most positive efforts in the community and commended the Department of Public Safety for its part in this effort. 20. TRANSPORTATION MATTES: 1) Sonoma County Transit District request to revise Route 12 City Manager Netter explained the staff report for this item dated January 7, 1998 from City Engineer Gaffney, as reviewed in the Council Meeting Memo. Since this is one of the routes which serves Rohnert Park exclusively, the revision requires City approval, with no additional cost to the City. -- Upon motion by Councilmember Mackenzie, seconded by Councilmember Flores, with Mayor Spiro absent, the revision to Route 12 signified herein, was unanimously approved. 21. CITY HALL EXPANSION /REMODEL PROPOSAL City Manager Netter explained this proposal, as reviewed in the Council Meeting Memo, including consideration of contract proposal letter of December 31, 1997 from Tomasi, Lawry, Coker, DeSilva, to provide architectural and engineering services for the City Hall expansion and remodel. City Manager Netter responded to Council questions confirming stars request to commission Thomasi, Lawry, Coker, DeSilva to proceed with the design phase of the project, i.e. Phase I in the amount of $5,967, to enable staff to get a better idea of what is involved with the potential costs and impacts of this project. Phase II for the construction document phase, in the amount of $23,393, would be considered later. $100,000 has been set aside in the current budget for remodeling/expansion of the current City Hall. Projected construction costs for adding 2,000 sq. ft. to either side of the existing building would be estimated at $250,000 to $300,000 and would probably be at least one to two years before accomplished. Discussion included Councilmember Reilly expressing agreement with the concept but had concerns about not going out to bid for even the design phase. He commented on it being a plus that the referenced architects did the work for Middle School, but preferred going out to bid due to needing to provide the opportunity to others in the community. -- Councilmember Flores signified he did not disagree with Councilmember Reilly, but commented on the merits of the above - referenced qualified firm and that the first phase is under the $15,000 amount stipulated for going out to bid. Upon motion by Councilmember Flores, seconded by Councilmember Mackenzie, and approved 3 -1 -1, with Mayor Spiro absent and Councilmember Reilly dissenting due to above - reviewed concerns, to commission Thomasi, Lawry, Coker, DeSilva to proceed with Phase I for the design phase of the City Hall expansion and remodel, as reviewed herein and recommended by staff Rohnert Park City Council Minutes (13) January 27, 1998 22. COMMUNICATIONS: Communications per the attached outline were brought to the attention of the City Council. No action was taken unless specifically noted in these minutes. 1) Councilmember Mackenzie referred to item #3 on Communications reviewing May 1, 1997 presentation by William D. Ruckelshaus, Chairman, Institute of the Environment and Natural Resources, University of Wyoming entitled "From Conflict to Collaboration: Restoring Trust in Government ", which Mr. Mackenzie provided for Council's information. 23. MATTERS FROMVFOR COUNCIL: 1) League of Calif. Cities - North Bay Division meeting, Thurs., Feb. 5, 1998, 6:15 p.m., Napa Valley Marriott -- Mayor Pro Tempore Vidak- Martinez announced this meeting. 2) Parents /Teachers Group - President's meeting, Tues., Feb.10, 1998, 10:00 a.m., Re: Skateparks -- Mayor Pro Tempore Vidak - Martinez announced this meeting which Council Committee Members Reilly and Mackenzie planned to attend. 3) Sonoma County Convention & Visitors Bureau ( SCCVB) recommending Rohnert Park Chamber of Commerce President, Robin Bleckwehl, be the Rohnert Park representative on SCCVB Board of Directors -- Mayor Pro Tempore Vidak- Martinez reviewed this letter recommendation dated December 11, 1997 and recognized the presence of Ms. Bleckwehl at this Council meeting, who acknowledged her interest in this item. Upon motion by Councilmember Mackenzie, seconded by Councilmember Reilly, and unanimously approved, with Mayor Spiro absent, to support the above - reviewed recommendation of Robin Bleckwehl to be the Rohnert Park representative as a voting member on the SCCVB Board of Directors. 4) City of Cotati letter recommending a Rohnert Park City Council Member on an oversight committee to review proposed mixed use rail transit center plans -- Mayor Pro Tempore Vidak - Martinez referred to this letter dated November 26, 1997 for Council consideration, signifying that Councilmember Mackenzie would be an asset to this committee, due to his previously expressed interest in rail transit. Upon motion by Councilmember Flores, seconded by Councilmember Reilly, and unanimously approved, with Mayor Spiro absent, to endorse the above - reviewed recommendation of Councilmember Mackenzie to be on this oversight committee. 5) Eva Hirschel letter requesting recognition of appreciation for Helen Snyder and memorial recognition for Nathaniel "Nat" Snyder. -- Council signified agreement with this letter request dated November 25, 1997 and concurred with recommendation by Councilmember Reilly for staff to work with the Cultural Arts Commission on a recommendation to honor Nat Snyder and also the continued efforts of Helen Snyder. RoinertPark City Council Minutes (14) January 27,1998 6) Local Government Commission membership &/or approval of Councilmembers to attend Yosemite Conference, March 5 -8, 1998 (Mackenzie) -- City Manager Netter advised this membership has been re- instituted and, therefore separate approval of an individual Councilmember's interest to attend the conference is unnecessary, since it is on the list of pre - approved conferences and/or meetings Councilmembers may attend. 7) A. meeting with Sonoma State University /President's Cabinet, Tues., Mar. 3, 1998 City Manager Netter announced this proposed joint meeting date, which has been signified as a good date for the SSU President's Cabinet. Council concurred. 8) Councilmember Mackenzie items --per Communications List Item %i a) Proposed Specific Plan Area -- Councilmember Mackenzie explained his recommendation to have the City Attorney prepare an ordinance for presentation at the next regular Council meeting for rezoning the 8.5 acre parcel directly east of the Northwest Pacific Railroad tracks and south of Golf Course Drive, to be designated as a Specific Plan area. He commented that the City would be well advised to re- examine the use of that particular land and, also, believed there are no vested rights in that property. A motion was made by Councilmember Mackenzie, seconded by Councilmember Reilly, to direct the City Attorney to prepare the ordinance for presentation to rezone the above - designated parcel as a Specific Plan Area. Discussion of the motion included: *C O R R E C T 10 N BELOW from 2/24/98 City Council meeting: Per Councilmember Reilly (deletion lined out) •Councilmember Reilly expressed his continued belief pertaining to the sufficiency of one movie theater in this town at the Price Club Building. He had envisioned various other possibilities for the above - referenced location with fewer people for less traffic impacts. *sueh as light-eomme-ee -r eyents ....-e majef golf tour-fiaments.. The City needs to wer-k business seheme ef waiting to see whether- ene or beth ef the the-mers ­Hill supAve. *Councilmember Flores signified that with both theaters, people will have the possibility of two theater locations to consider, and expressed his preference to see both projects continue. He thought the IMAX theater should succeed on its own merits and also thought the theater on Golf Course Drive will be an asset to the community. *Mayor Pro Tempore Vidak - Martinez signified this item was not listed on this meeting agenda for consideration, and the theater project has already been approved. The above motion by Councilmember Mackenzie, seconded by Councilmember Reilly, failed 2 -2 -1, with Councilmember Flores and Mayor Pro Tempore Vidak - Martinez dissenting due to above - reviewed reasons, and Mayor Spiro absent. b) Role of City Council Liaisons with City Commissions/Committees/Boards Councilmember Mackenzie reviewed concerns expressed on this item during a recent conversation with Mayor Spiro and, in her absence, signified the Mayor's request for clarification. -- Discussion included the understanding that the City Council Members may attend the Commission/Committee/Board meetings, if invited, but otherwise the appointed Council Liaison should be the one that attends. Council Liaisons are available to the various City Commissions/Committees/Boards at their discretion and /or formal invitation, and in general the Council Liaison is not committed to attend every meeting but, if interested, may attend periodically. c) Soil Erosion Control -- Councilmember Mackenzie recommended the Public Works Manager provide a presentation to Council on the status of soil erosion control around the community. d) Public Meetings /Separate Sessions on items of dispute -- Councilmember Mackenzie reviewed the example of lengthy discussion on the theater matter at the previous Council meeting and concerns expressed by people on the restricted timeframe for public comments. Councilmember Mackenzie recommended the Council consider establishing a policy for scheduling separate sessions for such items to enable the Council to fully hear citizens' concerns. -- Discussion included Council agreement on the preference to schedule separate meetings for such issues, if necessary, or be more cognizant of time needed during regular sessions. e) TCl/Century Communication Franchise Exchange -- Councilmember Mackenzie requested a staff report on this item pertaining to the availability of improved service to the community. He expressed concerns regarding programs that have been cut to substitute other necessities. City Manager Netter said he would have Century provide a report and update on the rebuild and also on the transfer of TCI. f) General Plan Annual Report -- Councilmember Mackenzie reviewed aspects of the State of California statute requiring the City to prepare a General Plan Annual Report and signified the Tatman subdivision site should have been part of the public discussion of the City's General Plan process in 1996. The previous commitments signified in the General Plan should be reviewed once each year and the City needs to do the General Plan Annual Report. g) Budget Priorities -- Councilmember Mackenzie referred to the successful efforts of last year of Council meeting with staff for preliminary direction on budget priorities and recommended the same procedure prior to this year's budget work sessions. Council concurred. City Manager Netter indicated that under the City Manager's report, he is recommending a work session with Council on 1997 goals assessment and development of 1998 goals. 4�t# @t't.9p I Mint etfes i Gj .Ti7,151 9) Councilmember Reilly items - per Communications List Item No 2 a) Joint meeting with Student Body Officers of SSU -- Councilmember Reilly referred to discussions to schedule this joint meeting over the past couple of years and recommended either scheduling one in the near future or signify no interest. Councilmember Flores suggested the first step would be to request staff to send a letter asking if the SSU Student Body Officers are interested in meeting with the City Council. Council concurred. b) Joint meeting with Cotati City Council -- Councilmember Reilly recommended proceeding with efforts toward scheduling this meeting. Council concurred. c) Public Safety Services for Creekside Middle School -- Councilmember Reilly referred to concerns previously mentioned on this item related to the recent LAFCO review and recommended a formal staff report describing Public Safety services the City provides for Creekside Middle School. Council concurred. d) Movie Complex on Golf Course Drive/Letter to Editor -- Councilmember Reilly shared aspects of a recent letter to the editor which signified the changes in making that a better theater and said a new impact study should be required. e) Citywide Fire Services -- Councilmember Reilly signified he would wait for the City Manager's report on this item scheduled later on the agenda. f) Community "Ethnicity" -- Councilmember Reilly commented that it seems there has been some talk about a lack of training in a community effort, that at some point may involve COYF, pertaining to a group of individuals discussing similar concerns. - -Mayor Pro Tempore Vidak- Martinez responded she has been meeting with a Building Bridges group for a few years with current considerations of youths that would be the facilitators of large and small groups, and signified this is a beginning toward cooperative efforts. -- Councilmember Reilly suggested that maybe staff should look at it to consider the value of the effort as individuals will be coming in contact with some of the same issues and, at some point, maybe members of the other groups would like to come forward with some suggestions. 0 Establishing Policy to honor outgoing Mayor for year of service -- Councilmember Reilly reviewed concerns related to his recent experience of being unprepared to present the recognition gift honoring the outgoing Mayor, and recommended consideration of Council establishing a policy for this procedure. RotertPa`trun�t iutaleS Ci'l) g) Unscheduled Public Appearances -- Councilmember Reilly reviewed concerns related to procedures for this item as it was his understanding that filling out the speaker cards could not be a requirement, but could be requested for the purpose of assisting the recorder. He referred to the request earlier tonight for speakers to comment on agenda items during unscheduled public appearance and signified the understanding that citizens can speak on whatever subject they choose at this time. It seems there may be efforts to put too many stipulations on unscheduled public appearances that may not be according to law. 10) City Hall Closed to observe President's Days, Fri., Feb. 13th & Mon., Feb. 16th Mayor Pro Tempore Vidak - Martinez made this announcement. 11) Enabling Resolution and Urban Growth Boundary Ballot Measure Councilmember Flores shared contents of his written statement distributed to Council recommending this item, due to recent community response toward the needs and the future of the City signified during the Community Summit Workshops which began last October, resulting meetings of the Boundary Issues Task Force, and results of last Thursday's Community Summit Update Cablecast. He has requested the Mayor to place this item on the February 10, 1998 agenda for Council review and consideration (copy attached to original set of these minutes). In the absence of Mayor Linda Spiro, Mayor Pro Tempore Vicki Vidak- Martinez shared contents of the Mayor's written statement distributed to Council expressing her support of this proposal (copy attached to original set of these minutes). Discussion included differing views and opinions expressed by Council on this item. EXTEND COUNCIL MEETING. During the preceding discussion, a motion was made by Councilmember Mackenzie, seconded by Councilmember Flores, and unanimously approved, with Mayor Spiro absent, to extend the Council meeting past 10:00 p.m. to finish necessary agenda items. 24. CITY MANAGER'S REPORT: 1) Electric Industry Deregulation - status report -- City Manager Netter summarized this staff report dated December 19,1997 from Finance Director Harrow provided to Council for its review and information. 2) Dept. of Public Safety Fire Services staffing - update -- City Manager Netter reviewed this staff report dated January 2, 1998 from Director of Public Safety Rooney, and responded to Council questions. 3) Homeless facility /Santa Rosa -- City Manager Netter explained this cost sharing proposal letter dated January 12, 1998 from Santa Rosa City Manager Kenneth Blackman, and responded to Council questions. -- Council agreed in concept with LIU proposal for a Regional Center/Homeless facility in Santa Rosa, signifying that the situation fits in with current efforts of the Mayors' & Councilmembers' Working Group. ouert arlr Cou Mn #es1S). Ja�u, i99 December 10, 1997 from Tele- Works, Inc., responding to the City Manager's previous request, summarizing the proposal for a 24 Hour Automated Citizen Information System (ACIS) for a 4 -line ACIS with FAX for Rohnert Park in the amount of $18,950 until March 15, 1998. -- Discussion concluded in Council concurrence to proceed with this proposal including Councilmember Reilly signifying his support provided staff has checked to be sure prices are not inflated prior to proceeding with this system. 5) Set date & time for Council Assessment of `97 Goals & Setting of `98 Goals Council concurred with City MAnncrer'C simap tinn to crhPrinlp thic ravisaw in March 6) REM11F Board of Directors' meeting, Jan 29 -30, 1998 -- City Manager Netter advised that he and Finance Director Harrow planned to attend this meeting. 7) League of Calif. Cities - City Managers' Dept meeting, Feb 11 -13, 1998 City Manager Netter advised he planned to attend this meeting. -- Councilmember Mackenzie commended the respective League's Policy Committee meetings which he and Vice Mayor Vidak- Martinez were assigned and attended. 8) National League of Cities - Membership 50% discount -- City Manager Netter referred to recent information received from Vice Mayor Vidak- Martinez this membership discounted 50% to $1,145 per year. Council requested the City Manager to prepare a recommendation for consideration by the full Council at its next regular meeting. 25. CITYATTORNEY'S REPORT.• 1) Any items from closed session -- City Attorney Flitner advised the Mayor Pro Tempore's report on closed session items was sufficient. 2) Request for amicus brief support by City of Petaluma re selection committees City Attorney Flitner referred to this letter dated December 22, 1997 requesting amicus support, and explained the item per information provided in his memo to Council dated January 9, 1998. Mr. Flitner responded to Council questions. -- Discussion included a motion by Councilmember Flores, seconded by Mayor Pro Tempore Vidak- Martinez, and failed 2 -2 -1, with Mayor Spiro absent, and with Councilmembers Mackenzie and Reilly dissenting due to concerns related to preferring retention of full Council review of signified contracts compared to these types of decisions being made by subcommittees. 26. UNSCHEDULED PUBLIC APPEARANCES. Mayor Pro Tempore Vidak - Martinez asked if there were any additional unscheduled public appearances at this time. No one responded. 27 ADJOURNMENT. • There being no further business, Mayor Pro Tempore Vicki Vidak- Martinez adjourned the meeting at approximately 10:30 p.m. �- A De C' Clerk Mayor Pro Tempore jh/m.:olz79sm„ ECONOMIC DEVELOPMENT /MARKETING ACTION PLAN DETAIL Contract Year 1997 -1998 FIRST QUARTERLY REPORT ACCOMPLISHMENTS I. Business Retention and Expansion 1_ Setup visitation /survey team Hired temporary staff Created questionnaire Started visits (estimated 100 visits completed) ON GOING 2. Created two -way communication links with City, Chamber Redesigned Chamber's Web Site Includes City pages Business Licenses and Utilities Department pages underway (held meetings with City staff) Parks & Recreation pages underway (held meetings with City staff) Redesigned Chamber. newsletter for Web Site (January first issue online) 3. Provide communication quality control and monitoring Standardize all printed materials INCLUDED AS PART OF ADVERTISING/ MARKETING FIRM CONTRACT (held preliminary meetings with City staff) 4. Provide ongoing public relations and customer service training for City employees and Chamber members Initial discussions with City Personnel Department Interviewed customer service trainer (CONTRACT PENDING) 5. Develop "Shop In Rohnert Park" campaign Research completed Visual theme design underway 1I. New Business Recruitment Plan Strategy 1. V.I.P. Welcome team formed Team member confirmations completed 2. Tell the Rohnert Park story IN PROGRESS Chamber took lead in designing and supporting the Summit Chamber members and business visitations and questionnaires This is based on Summit Task Force reports in January for preliminary draft 3. Create coordinated publicity program plan INCLUDED AS PART OF ADVERTISING/ MARKETING FIRM CONTRACT 4. Create targeted promotional literature for Internet INCLUDED AS PART OF ADVERTISING /MARKETING FIRM CONTRACT 5. Cviitp�ie coaiaaiair ci pr opert y inventory O�T G(1T�TG Meeting with realtor and commercial property tour completed III. "Recreation Destination" Marketing /Promotion Plan 1. Interviewed advertising /marketing firms Proposals received CONTRACT PENDING Council Correspondence Copy to ea. Councilman Copy to / —13—,98 Copy to 1-2,1—fir Copy to ACCOMPLISHMENTS I. Business Retention and Expansion 1_ Setup visitation /survey team Hired temporary staff Created questionnaire Started visits (estimated 100 visits completed) ON GOING 2. Created two -way communication links with City, Chamber Redesigned Chamber's Web Site Includes City pages Business Licenses and Utilities Department pages underway (held meetings with City staff) Parks & Recreation pages underway (held meetings with City staff) Redesigned Chamber. newsletter for Web Site (January first issue online) 3. Provide communication quality control and monitoring Standardize all printed materials INCLUDED AS PART OF ADVERTISING/ MARKETING FIRM CONTRACT (held preliminary meetings with City staff) 4. Provide ongoing public relations and customer service training for City employees and Chamber members Initial discussions with City Personnel Department Interviewed customer service trainer (CONTRACT PENDING) 5. Develop "Shop In Rohnert Park" campaign Research completed Visual theme design underway 1I. New Business Recruitment Plan Strategy 1. V.I.P. Welcome team formed Team member confirmations completed 2. Tell the Rohnert Park story IN PROGRESS Chamber took lead in designing and supporting the Summit Chamber members and business visitations and questionnaires This is based on Summit Task Force reports in January for preliminary draft 3. Create coordinated publicity program plan INCLUDED AS PART OF ADVERTISING/ MARKETING FIRM CONTRACT 4. Create targeted promotional literature for Internet INCLUDED AS PART OF ADVERTISING /MARKETING FIRM CONTRACT 5. Cviitp�ie coaiaaiair ci pr opert y inventory O�T G(1T�TG Meeting with realtor and commercial property tour completed III. "Recreation Destination" Marketing /Promotion Plan 1. Interviewed advertising /marketing firms Proposals received CONTRACT PENDING Council Correspondence Copy to ea. Councilman Copy to / —13—,98 Copy to 1-2,1—fir — Contract negotiations underway with Wine & Visitors Center — Estimates on booth design and construction received 3. Negotiated full page advertisement and Rohnert Park section in Vintage Views publication (first time ever for Rohnert Park) — Design underway -- Recruited co -op advertisers for full page advertisement and Rohnert Park section 4. Photography of recreational facilities completed — Archived on photo CDs 5. Recruited Hot Air Balloon Fiesta event to city June 26 -28 (estimated 52,000 attendance) — Welcome packet design for attendees underway 6. Participated in recruiting CDC (State Correctional Department games) to Rohnert Park (estimated 5,000 -6,000 attendance over 4 days and estimated $500,000 in income) — Welcome packet design for participants underway — Design event promotional materials underway IV. Staffing —One staff position changed from three - quarter to full time — Administrative staff salaries increased to accommodate increased tasks and responsibilities —Part time clerical staff person to start end of February BASE CONTRACT Contract Year 1997 -1998 FIRST QUARTERLY REPORT I. Holiday Lights — Conducted research on lights, vendors and display options — Raised $3,500+ to pay for lights — Produced lighting ceremony II. Seminars — Survey of Chamber members for topics underway III. A.M. Rohnert Park — Modifications to program format being tested IV. Annual Spring Trade Show format redesigned (scheduled for April 28) — Organizational meetings underway V. Chamber Connection Newsletter — Expanded format and redesign completed — Increased circulation from 500 to 6,000 (start in March) VI. Telephone Book Update in progress — Initial meetings held VII. Relocation Packets — Demographic data update in progress VIII. Leadership Rohnert Park program redesign in progress File: Contrect.aam pp 9.12 Rohnert Park Chamber of Commerce ECONOMIC DEVELOPMENT /MARKETING ACTION PLAN DETAIL Contract Year 1997 -1998 Amended I. Business Retention and Expansion Timeline: 3 months Budget: $11,400 A. Set up V.I.P. Ambassador teams to visit businesses on regular basis 1. Conduct economic development training for Ambassador teams, Economic Development committee members, Board of Directors 2. Teams a. Team l: Immediate Response Team for businesses relocating or closing (as required) b. Team 2: business Expansion Team for businesses expanding (4 visits /week for 12 months c. Team 3: Business Intervention Team for businesses experiencing difficulty d. Team 4: Diplomatic Team visits businesses on regular schedule (4 visits /weekly for 12 months 1) Composed of City Council member, City staff person, Chamber president or Board chairman of designated board director, committee chairman B. Establish ongoing communications with businesses, City and Chamber 1. Conduct ongoing business need assessment a. Design 1- minute survey to ascertain needs b. Create business inventory by type, size, number of employees, employee skill level, customer base, gross sales /profit 2. Using technology, create two -way, timely communication links with businesses, City departments, Chamber a. Redesign and update Chamber's Web page to contain current City information b. Include City business license information on Chamber's Web page c. City Council agendas, Planning Commission agendas to be added to Chamber's Web page (depends on receiving agendas far enough in advance) d. Monitor hits daily and respond to information requests e. Broadcast fax current information to businesses f. Put Chamber newsletter on Web page _3._ Provide communication duality control and monitoring a. Standardize all printed materials, Web page, phone information for City and Chamber staff b. Survey new and renewing business license applicants within one month 4. Provide ongoing public relations training for front -line communications and information dissemination staff a. Hold two annual customer service training for City and Chamber staff b. Review public information weekly to insure consistency (calendar, program, meeting changes) C. Develop "Shop In Rohnert Park" campaign 1. Create flyers, public service announcements 2. Publish Business Resource Guide for public distribution 3. Work with business community to set up incentive /coupon program II. New Business Recruitment Plan Strategy Timeline: 10 months Budget: $8,100 A. Tell the "Rohnert Park Story" 1. Provide one (1) training in business recruitment for Chamber committee members and Board of Directors 2. Research and write a Rohnert Park Profile 3. Create coordinated publicity program plan a. Research and identify specific industries and businesses that fit Rohnert Park Profile b. Create targeted promotional literature for use on Internet (does not include printing or production) c. Compile and maintain current commercial property inventory d. Contact business and commercial property realtors 1) Phone calls, Web pages, email and fax e. Establish "hot" links to specific and designated industry malls 1) Put real estate information on Chamber's Web page B. Form V.I.P. Business Recruitment and Welcome Ambassadors teams III. Create "Recreation Destination" Promotion /Marketing Plan Timeline: 6 months Budget. $15,500 A. Design targeted promotional materials and advertisements for tourism, hospitality, families, meeting and convention planners B. Attend industry trade shows 1. Create trade show display materials 2. Set up Rohnert Park booth in California Welcome Center 3. Provide promotional materials to Sonoma County Convention & Visitors Bureau File: Contract. sun City Contract Budget Staff Inhouse Contractors Survey Advertising /marketing firm Photography Advertising (Vintage Views) Layout/copy /art Booth (Wine & Visitors Center) Web site Total June '98 21,440 2,000 8,000 2,741 800 500 500 NQ 36,481 Total budgeted expenses 36,481 Total contract amount 35,000 Amount over contract amount (1,481) Rohnert Park Chamber of Commerce ROHNERT PARK CHAMBER OF COMMERCE ° Welcome to Rohnert Park ° Economic Develol me Employment Growth ° Chamber Newsletter ° Advertiser's Guide Sonoma Count, Map Commissioner / omtnittee ° Visit Th n m County Areal Sonoma State Univer ity US Chamber of Commerce ° Events Calendaom ° California Chamber of Commerce Metnbershin Dir ory Board of Director ° Calendar of Event ° Newcomers Guide ° Contact Us ° Celebrate Rohnert Park ° Rohnert Park QQyernnlent Info Nwt ° Rohnert Park Chamber Orchestra, tM This site is copyrighted 1997 by Rohnert Park Chamber of Commerce. This site developed and maintained by WebNet U A -Web ite Mfg. For assistance, comments or suggestions please Email us at: salesna.webntfg coin Last Updated 12/16/97 12:50111`1 PST. http://www.rpchamber. lofl 01/1'7/02 te•no• Rohnert Paris Chamber of Commerce- Government Information http:// www .rpchamber.org/govemment.huni .r, RQHNERT PARK ITCHAMBER OF COMMERCE Rohnert Park Government Information Mayor Linda Spiro 6750 Commerce Blvd. or 1427 Mathias Place Rohnert Park, CA 94928 707 - 792 -1124 Vice -Mayor Vicki Vidak - Martinez 6750 Commerce Blvd. or 556 Lydia Ct. Rohnert Park, CA 94928 707 - 795 -2676 707 - -795 -1198 Fax Council Member Armando F. Flores 6750 Commerce Blvd. or 1420 Middlebrook Way Rohnert Park, CA 94928 707- 793 -7206 Council Voice Mail 707 -542 -5197 707 -542 -6127 Council Member Jake Mackenzie 6750 Commerce Blvd. *or 1536 Gladstone Way Rohnert Park, CA 94928 707 -584 -1195 Home Office 707 -584 -2338 Fax Email: Blumacja .z o aol com Council Member James J. Reilly, Jr. 6750 Commerce Blvd. or 4351 Gloria Ct. Rohnert Park, CA 94928 707 -585 -0233 707-793-7209 Council Voice Mail City Manager Joseph D. Netter 6750 Commerce Blvd. Rohnert Park, CA 94928 707 - 793 -7226 01/12/9R 14•1n•dc� Rohnert Park Chamber of Commerce - Government Information Assistant City Manager Carl Leivo 6750 Commerce Blvd. Rohnert Park, CA 94928 707- 793 -7212 City Attorney John Flitner 420 "E" Street Santa Rosa, CA 95401 707 -528 -3866 Department Heads Animal Licensing Kristina Owens 707 -585 -6720 Animal Shelter Meg Crumly 707 -584 -3057 Building Department Lee Braun 707 - 793 -7239 Business Licensing Denice Wilson 707 -585 -6725 City Hall Information 707 - 793 -7227 Crime Prevention Johanna Hoagland 707 -584 -2649 ;engineering Department Joe Gaffney 707 - 793 -7239 Finance Department Mike Harrow 707 -585 -6700 Fire Bob Cassel 707 -584 -2600 Mobile Home Rent Control Diane Tomkins 707 - 793 -7233 Personnel Pamala Robbins 707 - 793 -7217 Planning Department Wendie Schulenburg 707 - 793 -7236 Police 2 of 3 http : / /www.rpchmnber.org/govemment. City Of Rohnert Park From The Office Of Armando F. Flores, Councilman January 27, 1998 To: City Council Re: Enabling Resolution And Urban Growth Boundary Ballot Measure Since the Community Summit Workshops began on October 16, 1997, 1 have seen a tremendous community; response toward the needs of our city and the future of the city. Hundreds of hours have been devoted to developing a Rohnert Park that will be among the very best cities in the county and the bay area.' During the meetings of the Boundary Issues Task Force and after viewing the tape of the Community Summit Update Cablecast last Tuesday, it is clear to me that the well -being of our city lies in the expansion of our Urban Growth Boundary to accommodate our needs in the next twenty (20) years. Presenters during the Cablecast emphasized the need to expand the city boundaries at least ten (10) times. For these reasons, I will ;prepare an enabling resolution and an Urban Growth Boundary ballot measure for Council consideration at the February 10, 1998 regular Council meeting It will be my proposal that the UGB ballot measure be scheduled for voter consideration in June of 1998. For me, the voice of the people is the ultimate public hearing. With the voters perspective, the City Council will have established parameters to plan for the future. I have asked Mayor Spiro to place the enabling resolution and the June ballot measure on the February 10 1998 agenda. I will prepare the necessary supporting documents for your full review during the week of February 2nd. I'am convinced that this proactive step is vital to the determination of our future Urban Growth Boundary. 1 hope that you will be supportive of this effort to secure a major statement from the residents of our city. i From: Mayor Linda Spiro To: City Council Members Date: January 26, 1998 Re: Council Meeting of January 270' Council Correspondence Copy to ea. Councilman Copy to J 2% Copy to Copy to As you know, I will be at the U.S. Conference of Mayors meeting and unable to attend tomorrow night's Council meeting. A discussion of the televised update on the Economic Summit is on the agenda for that evening. Councilmember Flores has shared with me his reactions to the update and is developing an Urban Growth Boundary Ballot Measure that he wants to present to the Council. e4,..,4j t - The update on the Economic Summit has produced a positive response in the citizens of Rohnert Park. I was at the televised update and it was very clear the citizens want action, and they want it now. Therefore, I want you to know I think Councilmember Flores' proposal is a good one, and I believe it is what the citizens are asking for. I am in full support of his proposal and I would urge all of you to support it as well. The City Manager needs to: 1. Agendize Mr. Flores' proposal for an Urban Growth Boundary Ballot Measure for the Council meeting of February 10. 2. Give Councilmember Flores whatever assistance he requires in preparing the information and documentation necessary to present his proposal. This includes the City Manager providing the full support and cooperation of staff to the level that Councilmember Flores indicates is needed. The City Manager will instruct the Assistant City Manager, City Attorney, and outside counsel to make preparing Councilmember Flores proposal a time - sensitive priority so that everything will be completed before the Council meeting of February 10. 3. Because I will not be available to review the agenda for the meeting of February 10 until February 5, I ask that the agenda not be distributed until I have had the opportunity to review it on that day. I am very excited about Councilmember Flores proposal and want to ensure that he is able to completely nrenare it for full Council discussion and action. Thank you for your support in this important matter.