2003/03/25 City Council Resolution (14)RESOLUTION NO. 2003 - 54
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF ROHNERT PARK
AUTHORZING THE CLASS TITLE, RANGE, SALARY, CLASS SPECIFICATION AND POSITION OF
PERFORMING ARTS SPECIALIST
WHEREAS, the City wishes to make full and complete usage of the newly installed Spreckels
Center Digital Display Sign and wants to manage the new sign to result in maximum benefit to the
community; and
WHEREAS, the City wishes to market the Performing Art Center's programs and facilities to enrich
and benefit the community; and
WHEREAS, to accomplish this time and effort needs to be put forth towards these endeavors the
position of Performing Arts Specialist is created and shall be funded from the expected, enhanced revenue
which results from the sales of the digital display sign; and
WHEREAS, the enhanced revenue needs to be sufficient to support the position or the incumbent
will be subject to layoff; and
WHEREAS, the City Manager has reviewed said position and has determined the Class Title,
Range, Salary, and Class Specification; and
NOW, THEREFORE BE IT RESOLVED by the Rohnert Park City Council that said Class Title, the
Range and Salary listed below, the Class Specification for Performing Arts Specialist, which is attached to
this Resolution by reference, and the position is hereby approved.
CLASS TITLE RANGE MONTHLY SALARY
Performing Arts Specialist 70X $3,422 - $4,160
DULY AND REGULARLY ADOPTED this 25th day of March 2003.
ATTEST:
�D ; rS,
FLORES: AYE
MACKENZIE: _
AYES: (5)
CITY OF ROHNERT PARK
l
CITY Mayor
NOES: (0)
_ SPRADLIN: AYE VIDAK- MARTINEZ: AYE
ABSENT: (0) ABSTAIN: (0)
City of Rohnert Park
PERFORMING ARTS SPECIALIST
DEFINITION
Performs a variety of duties in the development, implementation and management of the
Spreckels Center Digital Display Sign and in the marketing of the Performance Arts
Center's programs and facilities; performs support duties related to the overall operations
of the Center; performs other duties as required.
DISTINGUISHING CHARACTERISTICS
The Performing Arts Specialist is a single position class that is primarily created to
manage the newly installed Spreckels Center Digital Display Sign that is expected to
enhance revenues at the Center. The position will also be responsible to market the
Center's programs and facilities. The incumbent provides assistance to all staff at the
Center and is expected to assist with any operational needs. This is a specialist position
with a focus on managing the sign and marketing the Center, and for that reason the
incumbent works independently and exercises independent judgment in the performance of
those duties. Because of the operating hours of facilities and nature of the performing arts,
close supervision is not provided.
ENHANCED REVENUE SOURCE
The position is created and funded from the expected, enhanced revenue source of the
digital display sign. The revenue from the sign needs to be sufficient enough to support the
position. If the revenue is not sufficiently enhanced, the incumbent will be subject to
layoff.
SUPERVISION RECEIVED/EXERCISED
General direction and supervision is provided by the Business Operations Manager
ESSENTIAL DUTIES
Develops, implements and manages the newly installed Spreckels Center Digital Display
Sign, markets the Center's programs and facilities; serves as the liaison to national and
regional sales representatives who sell display /time on the digital display sign; builds
digital displays and programs digital board; creates, writes and produces printed
advertisements, publications, brochures, radio and television advertisements; prepares
reports and studies; makes presentations to individuals and businesses; develops and
installs in- house /marquee displays; serves as the Center's media and community liaison;
writes and obtains grants, and assists with fundraising activities.
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QUALIFICATIONS
Experience/Education
Sufficient experience and education to successfully perform the duties of the Performing
Arts Specialist. A typical way of obtaining the required qualifications is to possess the
equivalent of a Bachelor's degree in English, Arts Administration, Theater, Communica-
tions, or Marketing from an accredited college or university, and three years of responsible
work experience in the operations and marketing of a professional theater or arts center.
Knowledge/Ability/Skill
y
Thorough Knowledge of principles, practices and techniques of managing a digital display
sign; marketing a performing arts center; techniques and methodologies for effective sales.
Ability to plan, organize and implement an effective program that produces sales, which
results in enhanced revenues; develop and maintain positive business and community
relationships; create, design and produce marketing, promotional and advertising
materials, print, and media, work varying evening and weekend schedules; communicate
effectively both orally and in writing. Skills to produce publications, brochures, flyers,
newsletters, programs, advertisements for both print and broadcast media; compile market
research using software applications for word processing, graphic design, and desktop
publishing. Direct skill in the software applications of Illustrator, Photoshop, PageMaker,
Flyer Pro, and 21VIPro is preferred.
Working Conditions
Position requires prolonged sitting, standing, walking, reaching, twisting, turning,
kneeling, bending, squatting and stooping in the performance of daily activities. The
position also requires grasping, repetitive hand movement, and fine coordination in using a
computer keyboard. Additionally, the position requires near vision when proofing
documents, reading marketing text and other promotion materials, reading a computer
screen; and hearing is required when communicating in person or by telephone with
potential customers and sales representatives. The need to lift, drag and push files and
computer reports weighing up to 25 pounds also is required.
LICENSE /CERTIFICATE
Possession of a Class C California driver's license by date of appointment.
03/25/03