2009/04/21 City Council Agenda PacketJudy Hauff
City Clerk
City Hall
'City of Rohnert ParkO 130 Avram Avenue*Rohnert Park, California 94928
Phone: (707) 588-2225 ® FAX: (707) 792-1876 ♦ WEB: www.rpcity.orf!
ROHNERT PARD CITY COUNCIL
SPECIAL MEETING
NOTICE AND AGENDA
NOTICE IS HEREBY GIVEN that a SPECIAL MEETING of the
CITY COUNCIL of the CITY OF ROHNERT PARK,
will be held on
Tuesday, April 21, 2009, at 3:15 p.m.
at the Rohnert Park City Hall — Council Chamber
130 Avram Avenue, Rohnert Park, California
Said special meeting shall be for the purpose of the following:
3:15 p.m. to 5:15 p.m.
CITY COUNCIL SPECIAL MEETING/WORK SESSION - Call to Order
- Roll Call (Belforte Callinan_ Mackenzie_ Stafford_ Breeze= )
1. PUBLIC COMMENTS
2. WORK SESSION ITEM:
Council Goals Regarding General Plan Residential/Commercial Development
o Council discussion/direction
ADJOURNMENT of City Council Special Meeting
DISABLED ACCOMMODATION: If you have a disability which requires an interpreter or other person to assist you while
attending this.City Council meeting, please contact the City Offices at (707) 588-2225 at least 72 hours prior to the meeting CO ensure
arrangements for accommodation by the City. Please make sure the City Manager's office is notified as soon as possible ifyou have a
visual impairment requiring meeting materials to be produced in another format (Braille; audio -tape, etc.)
PUBLIC COMMENTS: For public comment on items listed or not listed on the agenda, or on agenda items if
unable to speak at the scheduled time (limited to three minutes per appearance and a 30 minute total time limit, or
allocation of time based on number of speaker cards submitted)
- PLEASE FILL OUT A SPEAKER CARD PRIOR TO SPEAKING —
JH -042109 Special Agenda-RPCity Council
Z-)?ez� 6.-J
Distr. Mtq. Of: `t/ 2'I
cc: in
Developmentl'
File:
Sewer Capacity Charge - This fee is used to pay for sewer system infrastructure. The Sewer Capacity Charge applies
whenever any new plumbing fixtures are added to an existing non-residential building and for all new plumbing fixtures
in new non-residential construction. For these applications, the fee is calculated at $54.00 x the average daily flow in
gallons. For example, water closets (toilets) are calculated at 30 gal/day of average flow resulting in a fee of $1,620 for
each toilet. Flow rates for other types of plumbing fixtures are available from the Building Division.
For Single Family Residential (including duplexes) the sewer capacity charge is $12,420.73/unit.
For Multi -Family Residential (including senior housing, assisted living and mobile homes) the amount is $8,370.50/unit.
Public Facility Fee (PFF) - The public facility fee consists of a population mitigation fee, a traffic mitigation fee, a
component mitigation fee, and an administrative fee. The PFF is used to fund the construction of a wide range of
infrastructure to support the City's General Plan. The PFF amount charged to a development is based on which area the
development will be constructed. (Northeast Specific Plan Area, University Specific Plan Area, Southeast Specific Plan
Area, Wilfred Dowdell Specific Area, Northwest Specific Plan Area, Stadium Land, Canon Manor Specific Plan Area,
Infill West, and Infill East.) PFF fee tables are available from the Building Division.
Public Art Fee- The public art fee applies to new commercial, industrial, or mixed use construction with a construction
valuation greater than $500,000. The Public Art Fee is calculated at 1 % of the total construction valuation of the project.
Affordable Housins Linkage Fee- The linkage fee requirement applies to nonresidential development projects
involving the construction of a new building, construction of additional gross square footage to an existing building, and
interior remodels that increase the employment density, and changes in use that do not require interior remodels but
increase the employee density of the nonresidential development as determined by the Director of Community
Development.
Non-residential land uses are divided into three classifications: commercial, retail, and industrial. The Director of
Community Development determines the land use classifications that best describe the nonresidential development. The
fees for those classifications are determined as follows:
Effective Date
Commercial Fee
Retail Fee
Industrial Fee
July 1, 2008
$0.69/square foot
$1.19/square foot
$0.71/square foot
July 1, 2009
$1.38/square foot
$2.38/square foot
$1.42/square foot
July 1, 2010
$2.08/square foot
$3.59/square foot
$2.15/square foot
Special Water Connection Fee - This fee applies to a small number of undeveloped lots within the City that have
already been assessed a Per Acre fee. Contact the Building Division to determine if a parcel in question qualifies for this
fee. When the Special Water Connection Fee is paid, the developer is not required to pay the Per Acre Development Fee.
The Special Water Connection fee is determined at the rate of $8,935 per acre.
Per Acre Development Fee - This fee applies to all lots within the City that have not been previously developed. Fees
are determined at the rate $17,715 per acre.
Copeland Creek DrainaSe Fee - If the development occurs in the Copeland Creek Drainage District, the fee applies.
The Copeland Creek Drainage Fee is calculated at the rate of $630 per acre.
General Plan Maintenance Fee - The general plan maintenance fee is used to cover the costs of providing updates to
the City's General Plan and is calculated as 0.5% of the total construction valuation of building permits for new
construction and commercial and industrial additions.
Rev. 12/9/08
INTEROFFICE MEMO
DATE: 4/17/09
TO: MAYOR BREEZE AND COUNCILMEMBERS
DAN SCHWARZ, INTERIM CITY MANAGER
FROM: PLANNING STAFF
RE: PLANNING PROJECT LIST
The following is an update on the status of development projects and is intended to assist in
the workshop discussion on April 21St A map of the project areas and a one-page summary
is attached for your reference.
Specific Plans
1. Northeast Area
Overview: 1,090 total units to include 105 rural estate residences, 119 large lot residences,
570 low-density residences, 96 medium density residences, and 200 high density units.
Current Status: Draft Specific Plan was updated by the applicant and resubmitted Fall
2008. The Administrative Draft EIR is being amended to reflect the applicant's changes to
the Plan and to incorporate a background traffic report to ensure that the traffic portions of
the Northeast and Southeast Specific Plan EIRs and the Sonoma Mountain Village PD EIR
are consistent. Hearings are projected for Commission/Council in 2009. The proponents
presented an update on the project to the Commission on April 9, 2009.
Challenges/Anticipated Problems:
• Amended plan received in October, 2008, requiring changes to ADEIR to reflect
amendments. EIR consultant working to revise ADEIR accordingly and this has delayed
project.
• Active proponents control < 50 percent of properties, so there may be some difficulties in
annexing entire project area. Applicant has retained consultant to canvass non-
participants to determine likely success of annexation.
• Proponents reluctant to begin Development Agreement process, due to expense for staff
time related to deliberations and concerns regarding potential impact fees. Delays ability
to bring project forward, as DA is needed to set out building permits for residential units,
per Growth Management Program.
• Storm water management still an issue. Proponents' engineer working with Engineering
Department staff on overall plan for temporary retention facilities.
• Annexation will be required after the Final Specific Plan is approved.
Page 1 of 5
PLANNING PROJECT LIST—APRIL 17, 2009
2. Northwest Area
Overview: 315,000 s.f. of commercial space, 363 units, and a 150 room hotel.
Current Status: Preliminary Specific Plan reviewed by the Planning Commission (August
14, 2008) and the City Council (September 8, 2008), with comments provided to the
applicant. Staff is awaiting a Draft Final Specific Plan submittal from the applicant, at which
time the environmental review will commence.
Challenges /Anticipated Problems:
• Preliminary Specific Plan reviewed and comments provided, so Staff awaits submittal of
Draft Final Specific Plan application to allow project to move forward.
• Project will require an EIR, which will take a minimum of one year to complete.
• The project appears to rely on the adjacent Casino project for its success; therefore the
approval of a Final Specific Plan may be a number of years out.
• Annexation will be required after the Final Specific Plan is approved.
3. Southeast Area
Overview: 475 residential units total which includes 29 residential estate, 128 standard
single family detached, 237 single family attached and detached, and 81 multifamily units,
along with approximately 10,000 square feet of commercial.
Current Status: The first draft of the Specific Plan EIR was circulated in Dec 2006;
however, due to changing circumstances since the first release the revised EIR is being
recirculated. The projected date for Commission/Council hearings is Summer 2009. The
proponents are scheduled to present an update on the project to the Planning Commission
on April 23, 2009.
Challenges /Anticipated Problems:
• SESP account is in arrears, so Attorneys and City staff have stopped working on the
project.
• Applicant notified of need to submit complete Specific Plan package as long ago as
12/05. Submitted in Fall, 2008 and comments generated in 1/09 regarding items
outstanding. Delays processing.
• Awaiting comments from City Attorney's office on the Admin Draft Recirculated EIR.
• Annexation will be required after the Final Specific Plan is approved.
4. University District
Overview: 1,645 units, including 26 rural/estate residences, 320 low density residences,
537 medium density residences, 612 high density units, 150 mixed-use units, and up to
175,000 square feet of commercial space
Current Status: Specific Plan approved in May, 2006 and annexation approved by LAFCO
in April, 2007. Project expected to commence construction in 2010.
Page 2 of 5
PLANNING PROJECT LIST—APRIL 17, 2009
Challenges /Anticipated Problems:
• Developer is waiting for economy to approve before breaking ground.
• Developer has expressed concerns regarding impact fees in DA and would like
reconsideration of the terms of the DA.
5. Wilfred-Dowdell
Overview: 302,114 square feet of commercial space.
Current Status: Specific Plan approved in October, 2008. Annexation application to be
submitted to LAFCO in April, 2009. The prospective developers of the "North Village" are
preparing plans for the first phase of the project, which will be submitted to staff and may be
considered by the Planning Commission and City Council prior to annexation. Staff
presented an update on the project to the Planning Commission on April 9, 2009.
Challenges /Anticipated Problems:
• The EIR identifies the project's contribution to the need for additional public safety
officers and equipment as a significant impact. Mitigation measure 3.10-1 identifies an
expansion of Station One to provide better response to the project until a new Westside
station is developed.
• The property is owned by six (6) different entities, some of whom plan to develop in the
near-term. The inability to bring all together may complicate development of the
southern "village" site as an organized project.
• Annexation is required.
Planned Developments
1. Stadium Area Master Plan
Overview: Maximum 140,000 square feet of regional commercial development on the
south portion of the site and up to 338 residential units on the north portion.
Current Status: The Final Development (Master) Plan was approved by the City Council in
2008, showing. Staff is in discussions with a potential developer for the residential portion
of the project. Parcel map to Subdivision Committee in May 2009.
Challenges /Anticipated Problems:
• Staff is working with applicant regarding provision of needed infrastructure to allow
development
2. Sonoma Mountain Village Development Plan
Overview: 1,684 units including 14 rural/estate residences, 51 low density residences, 635
medium density units and 994 high density units.
Page 3 of 5
PLANNING PROJECT LIST—APRIL 17, 2009
Current Status: The Final Development Plan is currently being prepared and an
administrative draft EIR is currently undergoing review, with a Draft EIR is expected to be
released in Spring/Summer 2009.
Challenges /Anticipated Problems:
• The applicants have been slow in getting information to City staff. The City is waiting for
the applicants to revise the project description and to make changes to their SMART
code so that it mirrors our current Zoning Code and won't require a specialist to
administer.
• Project as presented conflicts with State law. Applicant must provide fallback measures
that comply with current laws or City cannot approve project.
Other Protects in Consideration
Prior Yardbirds Site — The property owner's representative has approached the City
regarding a General Plan Amendment/rezoning of the property to allow its
redevelopment with a mixed-use project (see attached proposal). The property and the
immediate area are currently zoned for light industrial use and the proposed land use
change would be inconsistent with surrounding uses. The General Plan Committee
received a brief presentation from the representative at its March 26, 2009 meeting. The
Metropolitan Transportation Authority (MTC) has funding available for station area plans,
and an alternative use.for this site could conceivably be included in such a plan. Staff is
in the process of scheduling a presentation by MTC staff to the General Plan Committee
regarding the possibility of preparing a station area plan for the Commerce/Golf Course
Drive area.
2. Southwest Shopping Center — This center is zoned Mixed Use and is shown in the
current Housing Element as a potential site for redevelopment with a mixed-use project.
The current property owner of the west portion of the center approached the City in 2006
regarding the redevelopment of his site with ground floor commercial uses topped with
residential units. , He submitted a preliminary plan for such a project which was
scheduled for Planning Commission review; however with the softening of the housing
market he withdrew the application. There has been no additional progress on this
project.
3. Avram Avenue Properties — The prior City Hall site is identified in the current Housing
Element as a potential site for affordable housing. Properties to the east along Avram
Avenue were subsequently purchased at the CDC's direction for a larger project site so
as to increase the property's attractiveness to potential developers. A potential
developer for the site was advanced through an RFP initiated by the CDC; however that
developer was not selected for the project and it is currently on hold.
Page 4 of 5
PLANNING PROJECT LIST—APRIL 17, 2009
4. City Center Properties — Properties on the south side City Center Drive, east of State
Farm Drive were purchased by the CDC to allow for a mixed-use project on this site
consistent with the City Center Concept Plan. An RFP was sent to prospective
developers for a potential project on this site and, due to the soft market, little interest
was generated. Project is currently on hold.
5. Creekwood Apartments — A mini-storage/apartment project was approved on this site,
which is on the west side of Commerce Boulevard, north of Hinebaugh Creek. The mini -
storage component was completed; however the second phase of 96 apartments has
yet to be applied for.
Attachments
Page 5 of 5
Cr4
App
Sonoma Mtn.
Village
Comparison of Specific Plans (SP) and Planned Developments (PD)
(As of February 5,2009)
* A Specific Plan for the North portion of the Northwest Specific Plan Area has not been prepared
** The "Large Lot Residential" designation is particular to Northeast Specific Plan Area
Northeast
SP
Northwest
SP South per
Prelim SP*
Southeast
SP
University
District SP
Wilfred-
Dowdell SP
Stadium Area
PD
Sonoma Mtn
Village PD
u
i•.'vaw'4sY _." •w%�.��".t..... �'%I3 b`P's
... ,,... .�. a'+•Y.
��":�. �ta. .. _... '&:�SR`.r,�MW�
INNIMMok?'�
Total Acreage
215.7 acres
170 acres
80 acres
297 acres
24.77 acres
30 acres
175 acres\
, ,... e , X fT`F : . � X" "` `
�YS�.'a'?31 .- \ ...>\\:..l `�
.. .. ",.'t``zSS•``z�4 .!k�I£�".-e
. "�3..'^ i
".� "t`,:.A.b e
la�.+ �m1,ik'
��:�..5,. ". rNi��.
..�.";thFr ^,i .. Z .
Residential Units
• Rural/Estate Res.
105
29
26
14
• Large Lot Res.**
119
• Low Density
570
128
320
51
• Medium Density
96
237
537
635
• High Density
200
612
338
994
• Mixed Use
363
81
150
HIM ,•x' b, •N` ,d+t..: .,
F °1 ,.
.: rvw n e'i
<S
r.SZA�t
t
31 3 b
-: I e..•
Total Units
1,090 Units
363 Units
475 Units
1,645 Units
N/A
338 Units
1,694 Units
• Second Units
24
126
198
Total w/Second Units
1,114 Units
1,771 Units
1,892 Units
f.
t,`k '�'�n. ,`,`r ...'att, ': :k xa:`�csa^G•'^"A.�. .n! "t•.,..... ., F
......, •T�
....'. .. .:. � .,uD��a.
^. `
,�•..{a �
:• f::YYva';".
.cnR�Y. �..�._ .gax.
..5�...
.Commercial S .Ft.
315,560 sf
10,000 sf
Max. 175,000 sf
302,114 sf
140,000 sf
290,000 sf
Office Acreage/S .Ft.
234,000 sf
Industrial Acreage
Parks
13.78 acres
2 acres
5.8 acres
14.4 acres.
1 acre
29 acres
Other
40.58 acres
open space
63.4 acres open
space
150 room hotel
(55,000 sf)
35,000 sf
public
Status
Final SP in
review
Prelim SP
reviewed;
awaiting
Final SP
submittal
Final SP in
review
Annexed 2007
Final SP
approved 2008;
awaiting
annexation
Approved
2008
Final PD in
review
* A Specific Plan for the North portion of the Northwest Specific Plan Area has not been prepared
** The "Large Lot Residential" designation is particular to Northeast Specific Plan Area
BCGr®up
Bangsberg Consulting Group
1809 Bella Vista Way, Santa Rosa, CA 95403 Telephone: (707) 528-9991, Fax: (707) 528-9994 Bert C. Bangsberg
Principal
March 18, 2009
Ms. Gina Belforte, Vice Mayor
City of Rohnert Park"17CEIVED
130 Avram Avenue
Rohnert Park, CA 94928 MAR 18 2009
Subject: General Plan Amendment — Former Yardbirds Property
CITY OF ROHNER'f PARK
Dear Vice Mayor Belforte and Members of the General Plan Committee:
This is a request on behalf of Headley Properties LLC, the owner of the former Yardbirds site, for the
General Plan Committee to consider a General Plan Amendment for the property. Specifically, the
request is to change the General Plan land use designation from Industrial to High Density
Residential/Commercial.
In May of 2007 the initial planning documents for the Corridor Study titled Opportunities. and
Constraints (attached) identified the former Yardbirds property as a Redevelopment Opportunity. The
owner of the property agrees with the City's assessment of the development potential of the property.
We believe that proper development of the site can become a catalyst for development of the adjacent
area to the north to produce both future tax revenues and jobs.
The property, fronting on Commerce Boulevard, has freeway exposure and extends to the Northwestern
Pacific Railroad Authority tracks. The 8.2 acre parcel, currently zoned Light Industrial, has been used
for commercial/retail uses for the past 20+ years.
The owner of the property hired architects to prepare a commercial/residential, mixed use development
concept for the site. Because of the close proximity of the property to the proposed SMART train
station, the architects proposed a Transit Oriented Development or TOD. The designated SMART Train
Station is located just north of Golf Course Drive —a very walkable 1/4 mile from the former Yardbirds
site.
The development concept delineates 38,000 square feet of retail use fronting on Commerce Boulevard
much like the former Yardbirds store. Such retail space could accommodate a single retail use or a
combination of smaller specialty retail uses including a restaurant/cafe. The remainder of the site is
shown to accommodate 102 Townhomes with attendant amenities. (See attached Site Plan and Aerial
Perspective) The concept also suggests the possibility of residential flats over the retail. The majority
of the development would be over parking proposed to be % below grade. Residential parking would all
be below the residential development while the retail portion of the site could accommodate some
surface parking.
Pedestrian circulation on-site would connect to the bicycle -walking path along the railroad tracks andM
then connect to the SART Train Station. The site could potentially provide a circulation link to the
adjacent property to the north.
Real Estate Entitlements Transaction and Development Management
Ms. Gina Belforte, Vice Mayor
March 18, 2009
Page two
The illustrated development could produce for the City up to $150,000/year in sales tax revenues and up
to $500,000 in property tax revenues for schools, city, county and other tax receiveing entities. Because
the property is in a Redevelopment Area the tax increment from increased property taxes could be of
additional benefit to the City.
We believe the. former Yardbirds site has great potential and is strategically located to spur future
development in the area south of the SMART Train Station (see attached Caltrans simulation
photographs). Additionally we believe the City of Rohnert Park has a unique opportunity to plan for a
future TOD in the area just south of Golf Course Drive, between Commerce Boulevard and the SMART
train tracks which would include the former Yardbirds site.
We look forward to working with the City in moving forward with a General Plan Amendment for the
property.
Very truly yours,
Be ber----dr-
Z—�
Copy to:
Members of the City Council
Mr. Daniel Schwartz, Interim City Manager
Mr. Brian Sobel, Consultant to HPLLC
'C�'�'cy •4a 'ri s+ +.Su :;.+ x;±a �'xg :::t. xx-,���§
ry
. wk'
..S
N
s. �n
_ y
{
ez-
'x,- v— �ffi'l.t�'r 5tk�'�' ! i5 '.....' ' "'cam ,�''a_;.='Y •t t �(>
c_�e�'-`G'�{4��Y•t. ,tt�'.,r�� -rbc '" $S � & "_�"� � s `"" " 4y�F. 1'a [!:r�•• t
��..;�>,. •��t ��� w1 �� � :..�"a,�?n'�' �AT.f• .,; tM1^.r9. rc= z: j � ��J � •�' at 3 �� ;
�.low_,.�-fi d 7 rW,t' s f..Y f t
Y, :i �. •r::� st ! '��['ra ..,r 4 a Y L � til
ateNu
f '� F � - ? � 9, 3p !� r� _..+e�Y"°"Dv' P „� w .�'s 2r �:"'ni y4�rs, �Y _� i ik ,f•x r D.1
:w �'�L -.^�'` ry'S i �x a£-I`d�.f t e .s! yy„` .v L f •tibB � �a� x�.b¢¢`yy� 1x �Y� �4.. ?,�i y.
l� i ,I` R A t Y i t P D.: ', (✓+t Fd t L d C \ <AV
t � ��. ' � � r ,*� � �f, dalf.+Y•"`�'"r` �'�"�$�• � •�'" � z r �,r,F 'r. 4 �'' �� a w� 1tit �� a �'�x "'^�; o =s� i.;
%_.. P: � t 1 AM1k.'n D, �� r .r ,�}�.. C+" Ati'mt'a rG r _ C r� � ti "` u'LM1•AZ xs°t<�'<�x�x ��' { *"'�'� u
4£."�r♦4
;�Q � „"•,. ..w+ „� v � �':✓' > � c� p � � (z:� hi'F'�yr' _ � 'xC u, �" � ! f e4�ad+ � ti��' � t Mfy '�
�4 „�P..,,t($p•�( h r '1 / d ! wy w t N ! 'k P'r c ' ri i4�!
y,� 5�`s r h.: V'"` 2.. it�'.tA [ r ,,,V/I a 9�r" ✓. "'0I'� � v�
P� ' °� �kt t'�'t+.e+cy'A.z•.'r ,�y���1 , o- y"'ar ,, .( r3 Y � a '' Y a�-;a �'ttwtiu�:
t Y
F W 4 i{ � '•AR S
�.�.t^"'� ya..�!9T ,� .o 'H tgY•�i! t i.� A-.:iY'a�r "n..�y �z J= ,ay fi 1 .,t �pr"� .j�yA. `t,y.-.-,}r C � � i�kP�
.. -.,'tem. k�r�,.yg^�,... �'.C� .. t� .. -� �- ', ,. ... 'rr z Y+' �� .e q ,_• � . � E.. :,, �.- a -T Z %. ai. F Sti, r '"'9 {,s
_ ».a.,...:. "�7 ,. t -,• .4.- , �+�i' 'P •�.ti .. i;^7 �. F. r.,..-. _ d i P ..,,.'"G,c., . ,;.....��. • ' , :+. a<, L yy a D :;t
r ..„=P'°$M - A�'� .:.:9?'� ,. . :5.- "?t �.. .. p .... , D. ....: :•vil ,.� .c- , � t. 1 _., L., , DE .... .. ."d", i_d'v, 1 (.. -.Y ,.y{•{
.. .. •», x•.;..,:.:!"iU. .ID.r., ».,, t. %.•: p.y.l.r, .. rw Y cS.r,.,,. h ...s.5. d,s .-J ,. ,•Si :t ::.,
TINi` � .d. ... .+Z! ,.-_[ •.,,
k s i V
i
L h 5
fir" r r -t
{F'
or�„�, G 'a'<,�{k�i` r,��e-.,, _'rt: rd 'i,.,. •'«�a x y`, ... ,r 'GG.#•.�6"�t +•^t•-s'.z4p ,i
`•-r7, >• , 9 ,... ;ti� `�.-- t �='.'C. � ax c., .-.q:'�''», ,C( tit..:
ars.+ "'w• +2 M"y t,.�. 'i?'.i- '4 '.+,. ..4 %y9r�,.
.�._ -_ ,. ..... ?s!w' ,• .,. c, '..:« _ .•ten,. _ ;-, -, fix' r- �b. _,:4 a :..y
.D...Y . •_ .�: '''9i' .r,. ,. ^'i?x,.. i. ,ti"•S,.r, .•T.. , �. y, 1...,{ L.. x G.Ir r. c. ... M:. >,w .. ..r: ,:µ r
:..,e+t` ..., ,-?•iw. . w ",r...":x.> ,: Fs. .r "wrs - u;.c . t? .. -y i',i. .�.....< ..,..:. .. , �•r:, .
n. r ,. r,M'. S'ii t , .., 5.`t •' "",P.- •,•>_.:. -^xV .i. +:.t; • l*D... �, .i• f . . 3'
It, `, 3- i... ,. .Y't
1,. '�
+
t FY
�..•.M.d-e ;5"tt. -' .,::�.. �..,.: ca � .: h rn"s:i�,` "k
+l +i
Ct=
W.x+�
�'�,. .. arc= .. , E... +,u� :; �rffk' . � -+� :r ;. 4p `�'... ". y"4roA y:. - -: i " . . � t : ' `�; ...•, J...} .>. r ^q.:
,..•rs�,:
_^'--••� t':'�'+ _.:, �p��`3.Y �<�'k:'.��'v'''"'"� � �i r � >{ � " :(:_ ".+<�:Y':x. �''r'�,d y ' :: "� - 't ctfi . t� rti 1�:
• _ e"`.n+4dx'� - �" ��r � --+� h) -k �i'`.. fxiv FF a * � -� .�„+1 c� as A z�'t ,r+r `! rt's v
." _-. ::"`"—"',� ,,. ,""`!tzlr�,t,!?= txa�,; �• ,y. 7,1.;3'a ,,'.�- ...-w-• e '4 t z wY _. a ... .....: ..: , r lis ,..r;.
.,. ..,,.. ,�,,,:{�:.?�- �>.,::..,`.:�r.���,.��r.dwz�-ux�e.�a,_.w..y��±ir. s-. ...... 'a�':,. �-._ .-.t, ,. .,.., z r,.::�.. ,t.. ..-.h` ,•,+9rn :ut;.i
Yage 1 or 1
httn://www.dot.ca..gov/dist4/ima.res/figl-4a.ing �io�i�nm
eva rd
V-47
7
Hauff,Judy
From: Schwarz, Dan
Sent: Monday, April 20, 2009 10:34 AM
To: 0 City Council
Cc: Lidster, Beth; 'Michelle Kenyon'; Hauff, Judy; Griffin,
Subject: Letter from Brookfield Homes
Attachments: 1121_001.pdf
Councilmembers:
Terri
Hard copy of email pdf distributed 4/20/09
For City of Rohnert Park
4/21/09 Council Special Meeting/
Work Session Agenda
ITEM NO.2
Attached for the Council's review is a letter I received from Brookfield Homes. Brookfield representatives cannot attend
tomorrow's special meeting of the Council and wished to have their thoughts known.
Dan
Dan Schwarz, Interim City Manager
City of Rohnert Park
dschwarz@rpcity.org
(707) 588-2212
(707) 588-2263 fax
www.rpcity.org
HHOUKHEE®
H O me S
April 16, 2009
Mr. Dan Schwarz
Acting City Manager
City of Rohnert Park
130 Avram Avenue
Rohnert Park, California 94928
Re: Development Issues
Dear Dan:
Pursuant to our opportunity to discuss the impacts of the economic
downturn upon the City of Rohnert Park ("City") as well as upon the local
business community with Mayor Breeze, the University District Specific
Plan ("UDSP") would request that the following items be considered by
the City as issues that might be modified to allow the implementation of
the City General Plan goals in a timely manner:
Modify the Public Facilities Financing Plan ("PFFP") to address
those improvements directly tied to the specific plans as well as to
any future development that benefit from PFFP improvements and
facilities. These modifications include the reanalysis of the PFFP
improvements and facilities, the timing of these improvements and
facilities, the number of units included in the funding obligations
so as to fairly apply the costs to all units which benefit, and the
continued use of existing City facilities and improvements rather
than strictly requiring new improvements.
2. The Maintenance Annuity Fund ("MAF') needs to be tied to .the
most cost effective and efficient mechanisms that implement the
City's General Plan goals while be at reasonable costs for
development and future property owners. Consideration of City —
wide assessments that address the maintenance of facilities and
improvements that benefit all City residents.
BROOKFIELD BAY AREA
3.. City "Impact" fees need to be reassessed as to their amounts, what
they provide and the timing of their payment. Many municipalities
BUILOERS INC.
are reconsidering their fees and deferring the payment of these fees
until the issuance of the certificate of occupancy, which is when
the impacts actually commence.
500 La Gonda way
4. Removal of "ancillary" requirements, such as public art, entry
Suite 100
monuments and other costly improvements that undermine the
0anville, CA 94526
ability of projects to meet fiscal viability.
Phone: 925.743.8000
Fax: 925.743.8050
9
We have other suggestions that the City might consider to allow
development projects to better achieve fiscal viability and we shall share
those with you in the future. John.Ryan, Craig Harrington and I all are
unable attend the upcoming City Council hearing where City staff and the
City Council might be sharing ideas to improve the business opportunities
in the City caused by the economic downturn, therefore we felt this
correspondence might provide some insight of our current thoughts.
Thank you and Mayor Breeze for this opportunity to work with the City to
try to overcome the current economic impacts and hopefully provide
opportunities for both the City and the business community to create
positive situations in the future.
Sincerely,.
Kevin Pohlson
Cc: Mayor Anne Breeze, City of Rohnert Park
John Ryan, UD LLC
Craig Harrington, VOP
ir
{HJ t y $
Ar�1
MIR
tF '
71` �s
72
t Yg
pfrp°�e'g'#
r5 � � •r6 t�'�'+- ✓'`'b' � k y:NVBy� ®' 5 T �y, �6k�i
Mstory of Sono
a Mountain
Village
1980s HP builds technology campus
2004 Agilent outsources jobs to Malaysia and closes site
City advocates for community plan; Agilent agrees
Codding buys site; meets with Council; begins planning
2005 Jobs recovery plan launched: SMBC, offices
Council encourages plan with 1,694 homes and 4,414 jobs
2006 SM BC launched
2007 Steel Frame factory launched; AT&T leases
2008 Comcast leases
roject Summar
12-15 Year build -out of Planned Mixed Use Community
Restore existing buildings for offices and mixed uses
Office, light industrial, grocery, daycare, restaurants, retail
1,892 homes — condos, attached, single family
20% deed restricted affordable; 5% above city requirements
825,307 sq ft of diverse commercial space
We need no more water we have committed to solar power
01> Our plan produces 30% less traffic than a regular development
Public amenities: gym, theater, parks, open space, art,
international size soccer field
Create a destination
Town square, movie theater, hotel, restaurants
One Planet Visitor's Center and Sonoma County Art Museum
mac;. ..... a+-`:.........^,—^', :.:.'LmiS��'b:W'. ;:9 B:�".f[�3 TY5'aiTa4
:tK
OW Two"- m�
D
"'A
nos . 44,
m R We= 115
mom.,w AA
Ago
P
7 77g I--
OCR I I'M S .0 MOM A 4 V J Him Aso.:
into,
09
-VAN
A q "AAR",Q
;J" "; 4 m ,
Qq Kom bsmo
;ON
MAP
ry
.............
....................
t
ti _ �. w'i^ � t.y, fr Y } ��e Pn � .r » ` '= %" � �' x�'�� gat
e �°i'�'. . ��x;�:&aa.��k _,.Y_. ""�` , ua xa't'�i',�, .a"" s- ��1.: � � .,. �� x �dr�" F n � d. w "
Entitlement Update
Creating the framework for a walkable community
►Planned unit development (PUD)
Updates to municipal code
General Plan Amendment
01- Development Agreement should start
Project Description
Providing information for the EIR
Requests for details on infrastructure and phasing
10. Proposed additional analysis of greenhouse gas
No direct review of draft EIR
Study
Employment
Salaries
($2009)
2010
2015
2020
Below $20,000
20
175
232
$205000
- $40,000
211
740
888
$40,000
- $60,000
343
891
17140
$605000
- $807000
418
1, 019
17359
$80,000
and up
206
553
795
15193
39373
45414
Average Salary $59,081
Annual Payroll $261 million
Em'ployment
Study
<$20k $20-40k $40-60k $60-80k >$80k
0
r�
.4
a
x
Revenue
r� City
a•� yu:�• Park
fi
Revenue ($2009)
Permit Fees
Property tax - resid
Property tax - com
TOT
Business License
Sales Tax
2010
1,622,880
22,000
36,768
0
35894
12,161
$1,697,703
2015
6,897,240
464,200
42,943
301,125
16,410
156,390
$7,8789307
2020
6,897,240
9311700
555826
301,125
21,880
260,650
$8,468,421
Total
Through
2020
68, 728, 968
5,131, 500
4847707
2,107,875
163,357
1,6751983
$78,2927390
Revenue to City of
Rohnert Park
$10,000,000
$7,500,000
$5,000,000
$2,500,000
$0
2010
Annual Revenues to the City
2015
2020
City
Revenue'-to
of Park
An Important Partnership
Do- Creating revenue without disposing of assets
Near-term fees
Do- Grants for infrastructure
Project accepted into ABAG's FOCUS program
Jobs, revenues
Do* Immediate revenue with durable income stream
Access by shuttle and train
,fvn,
J
e
ti � '.A w b 5 ,, r �,,• i � . 1 1
"A significant factor in our decision to move to Sonoma Mountain Village is
Codding's vision for the future community, as we a.re constantly looking for
ways to improve the lives of our employees and customers."
Paul Gibson, VP Comcast
"When the vision of this green sustainable planned village containing a green
based technology incubator, accesible to all income levels with a light rail
component next to a major university in Sonoma County is completed, well...
Wow! You can understand my excitement."
Gerard J. Giudice, Owner Sally Tomatoes
Entitlement:
Steps
Complete and circulate draft EIR
0- Complete comment review
Do -Schedule and hold certification hearing
Adopt General Plan Amendments
Finalize . E
PU
Kesponsible
Replace jobs lost when Agilent left
Inside city limits, redevelopment zone, urban growth
boundary — no annexation
Ultra -efficient water plan with no new allocation.
Planned zero use of fossil fuels for heating, electricity, and
hot water
Third party national and international verification by LEED
and One Planet Communities
IN S 0 M 0
SONOMA MOUNTAIN VILLAGE
of r„ls�gI?"�� �
r Governors Economic and Environmental Award
p for Best Comprehensive Land Use Planning in California
'y Selected by the California Attorney General to create
n unJer taora
strategy for statewide sustainable development policy
E
ONE
)COMMUNITIES"
PLANET
CLI MATE N.'
LEADERSAU,
U.S. Environmental Protection Agency
LEED for Neighborhood Developments
Accepted into Pilot Program M
One Planet Communities
First Endorsed Project in USA
EPA Climate Leaders
First 100 in the USA
"It's exciting to be here at Sonoma Mountain Village.
It's projects like these that were watching because
there are so few doing anything to actually solve
climate change and create the jobs to do it."
Lori Perine, Obama Transition Team
"Sonoma Mountain Village sounds promising, and we
could use the good news. Now how do we get
another thousand of them?"
Mary Nichols, Chair of the California Air Resource Board
SONOMA MOUNTAIN VILLAGE
March 25, 2009
Sonoma Mountain Village
Attention: Richard Pope
In our marketing symposium and branding of Rohnert Park session, we
designated Sonoma Mountain Village as a unique and integral part of Rohnert
Park. We value Sonoma Mountain Village for the following reasons:
1. Sonoma Mountain Village has already produce revenue and business jobs
for Rohnert Park
2. We view Sonoma Mountain Village as an integral part of Rohnert Park's
Economic Development program
3. We feel that Sonoma Mountain Village and particular its village square
will be a destination to draw people outside the area to spend money in
Rohnert Park and create sales tax dollars for the community
4. Sonoma Mountain Village will provide business growth and revenue for
Rohnert Park over the next ten years
In these economic times, we need to recognize and support businesses that will
help Rohnert Park economic growth and development.
aY CJu, gotta
President/CEO
&ccer fkroujc 6 Communication, �-{armon,Y a���'uccess
Co 9 A 9 castComcast Cable
® 1300 Valley House Drive Suite 160
Rohnert Park: CA 94928
March 20, 2009
To Rohnert Park City Council members, Planning Commission & City"Staff:
Comcast is pleased to announce the opening of its new service center here in Sonoma
Mountain Village which will bring over 150 jobs to the City of Rohnert Park: A significant
factor in our decision to move to Sonoma Mountain Village was Coddings vision for the
future community as we are constantly looking for ways to improve the lives of our
employees and customers.
The new 35,000 square feet space will be the first LEED Certified facility in the Comcast
Corporation, partnering with Codding Enterprises we carefully selected everything from
paint to carpet to furniture and built this facility using recycled materials and energy
efficient systems, a great environment to be in as we continue to green our operations.
One of the many benefits of Sonoma Mountain Village is that our employees will be able
to learn more about sustainability and take advantage of the local services that will be
offered on site including the many types of housing on site and the close proximity to the
new SMART station which will give us an alternative method of transportation in the
future.
We are looking forward to a long and prosperous relationship with the City and the
Community of Rohnert Park.
Yoh s}truly,
'3V
Pauf Gibson
Area Vice President
Comcast- North Bay
1100 Valley House Drive
Rohnert Park Ca. 94928
707.665.9472
Planning Department
City of Rohnert Park
Rohnert Park, California
Dear Planning Commissioners, Monday March 23, 2009
Hello and greetings to all! As most of you are professionally and personally
known to me I wanted to take this opportunity to share my experiences as a
member of the SOMO community. My business partner Bill and I have now
been here for about a year launching our new Cafe, Nightclub, and with the
help of the Coddings, The Event Center. This experience has been the most
exciting and rewarding Bill and I have had in our combined 60 plus years in the
food and beverage industry!
During this time I have had an opportunity to know and work with Codding
Enterprises on countless projects. I have watched as they have donated their
facilities, staff time and personal resources to dozens of Special Events from
Bikathons, to Festivals and Community Fundraisers. In my daily routine I have
witnessed the synergy Codding has created in our community not only with
Special Events but with the local interaction as children's and adult's sports
teams practice on the fields, local residents walk their dogs, bicycle and enjoy
the village. I have also witnessed an unbelievable partnership forming with
Sonoma State University like I have never seen in the ten years I have lived
here. What was once an abandoned legacy to troubled economic times has
been transformed into a community treasure.
At the State of the City address a couple of weeks ago I learned first hand the
dire economic challenges that face our town. That evening a constant theme
was presented by a couple of the speakers that spoke of hope and opportunity
for the future of Rohnert Park. The community's assets were listed as a circular
design on the presentation screen. Listed among them were The University,
The City of Rohnert Park and SOMO. As a business owner and resident of
Rohnert Park I can see that opportunity unfolding here at SOMO and it is very
exciting!
When the vision of this green sustainable planned village, containing a green
based technology incubator, accessible to all income levels with a light rail
component next to a major university in Sonoma County is completed, well,
wow you can understand my excitement!
As you all can tell from my letter I support SOMO with all my heart and the
resources of my business. I believe it is a shining star in Rohnert Park and our
best opportunity for economic growth in the near future. Finally, with the all
the other fine assets we have in our town the dream of branding Rohnert Park
as a destination location will become a reality with the creation of this
progressive internationally acclaimed community.
Gerard J. Giudice
Owner, Sally Tomatoes
1200 Valley House Drive
Rohnert Park, CA 94928
March 24th, 2009
To Planning Commission, Rohnert Park City Council & City Staff:
We are one of the first companies to move into Sonoma Mountain Village. We are
impressed with the early plans to build a walkable urban community and overtime have
been very pleased with the further development of the project plan by Codding
Enterprises. We recently learned that the development received an endorsement by the
international One Planet Communities program and are also 2008 recipients of the
Governor's GEELA award. We are proud to have our base of operations here and are
looking forward to a long and prosperous relationship with this community.
Yours truly,
an Shulman
CEO Doubleshot Incorporated
February 20, 2009
City Council, City of Rohnert Park
Planning Commission, City of Rohnert Park
Council Members and Commissioners,
I am writing this in support of Sonoma Mountain Village. We lease factory and office
space on the site and find the arrangement clearly beneficial to our business, We are a
new business and since starting 21 months ago, have brought 20 high quality, full time
positions to Rohnert Park. Over the course of the next year, we will add another fifteen
jobs. In our first full year of operation, we generated close to one million dollars in
revenue and expect to hit four million in 2009 even in a very difficult economy. "Phis is
clearly the type of growth we all need to help turn the economy around.
Sonoma Mountain Village provides a stimulating and positive environment for our
business and our employees. Through the business cluster, we have access to a wealth of
information and business contacts. Because of the high level of interest in Sonoma
Mountain Village as a development project, we are introduced to a large number of
decision makers for companies that can be potential customers for our product.
The sustainable focus of Sonoma Mountain Village enables us to be at the forefront of
the construction industry. And the solar panels on our factory provide an ongoing source
of clean, sustainable energy.
Sonoma Mountain Village is the prototype for a business and residential development
that embodies both the values of business leaders and green advocates alike.
Respectfully Submitted,
Tom Chambers
COO, Codding Steel Frame Solutions
recoraro's Aca�tpct"m of Martial Arts
We Empower PeopleP
1300 Valley House Dative, Suite 1 10, Rohnert Park, CA 94928
707-795-3135 • 1-800-323-3135 • fdhappens@earthlink.net
Members of the City Council
City of Rohnert Park
March 7, 2008
RE: Sonoma Mountain Village
Dear Council Members,
Pecoraro's Academy of Martial Arts has been a business member of Rohnert Park and
actively involved with our community for the past 16 years. In November 2007 we
relocated to the Sonoma Mountain Village. We relocated primarily to become part of a
project that is environmentally conscious, innovative, optimistic, and something more
that just another strip mall or business park.
The team of consultants, planners and designers of Sonoma Mountain Village are on the
verge of developing a unique community that will most likely become the "blueprint" for
many more similar communities in the future. Already, Sonoma Mountain Village has
been endorsed by One Planet Communities for its efforts and achievements in design,
architecture, landscaping, water conservation and energy awareness.
For small business owners, like us, being in the central hub of an environmentally
friendly and sustainable environment like Sonoma Mountain Village with plans to
develop over 150,000 square feet of first-class retail and services in addition to more than
1900 eco -friendly homes is like a dream come true.
We urge the council to approve re -zoning this project as Planned Development for our
future and the future of our community.
Sincerely,
ohn Pecoraro
President, General Manager
Pecoraro's Martial Arts & Fitness, Inc.
GarageCity.com 1300 Valley House Drive, Suite 100 Rohnert Park, CA 94928
To the City of Rohnert Park Planning Commission and City Council:
I wanted to drop off a quick letter to share a bit about what the Incubator has done for my company. When I
got started on my firm, I checked rental rates in several areas. I could have sublet a small office cheaper in
Santa Rosa at the time, but there were so many benefits to being in the Sonoma Mountain Business Cluster
that 1 knew we had to start here.
Being in an environment where I can network with other businesses is helpful. When you start a firm on your
own you are very alone, but here the high energy and hope is contagious. Your neighbors are working hard to
succeed and want to see you do the same.
I've found that the freedom of knowing I can scale quickly from a cube to a small office to a large office to be
a real advantage. And knowing that if I've made this move too soon and want to scale back that the Incubator
will accommodate me removes a stress factor. We've recently upgraded from a single cube to a small office,
and I'm looking forward to hiring 2 employees in the neat few months as we go live. I'm sure they will
appreciate the location as they help GarageCity grow.
Not having to buy furniture, rent a copier, pay for a FAX line, pay for telephone or Internet infrastructure
installation has been beneficial also. It's reduced our burn rate — since we are able to get services so much
cheaper than if we were out on our own. I was able to secure the bandwidth for my Internet site for about
30% of what it would cost elsewhere — and that is without a 2 year contract!
Being only 3 miles from my home in E Section has been a plus. My wife, son and 1 will sometimes come in
on the weekend to work, and being able to have my son ride his bicycle outside has been pleasant. It's a great
environment!
The biggest gain for me has been the different educational programs that the Incubator brings. The various
series of speakers has helped my knowledge tremendously, but their Board of Mentors has been the biggest
help. Being able to pitch my firm to a room full of successful business people, get feedback, and have a
mentor assigned to me has been a godsend. It's made an amazing contribution to our firm, and I know that it
greatly increases the odds of us being successful. We are very fortunate to have such a large number of
business professionals that are willing to travel here and donate their time. I can now see why so many
companies that complete an incubator program are successful.
The Director, Michael Newell, also makes himself available to give input and guidance. He's upbeat and
always has some insightful comments to give. This place is great, I can't tell you how much of a difference it
has made for our company!
Sincerely,
Eric Burns
Founder/CEO GarageCity.com
Page 1 of 1
Ryan Sakata
From: Dominique Pacheco [dominique@rootconcepts.com]
Sent: Tuesday, March 24, 2009 5:35 PM
To: Ryan Sakata
Subject: Support Letter for Sonoma Mountain Village
March 23rd, 2009
To Rohnert Park City Council, Planning Commission & City Staff
My company, Root Concepts, inc. moved to the Sonoma Mountain
Business Cluster in December, 2007. We are an integrated marketing
firm working with many clients in the natural products and green business
markets.
We chose Sonoma Mountain Village as our base for it's national and
international recognition and innovative vision for sustainable development
I look forward to the day when one might walk from a sustainable home to
a deep green office. I see the completion of this project as a way to fully
engage in sustainable living and business.
Yours truly,
Dominique Pacheco
co-founder, root concepts, inc.
htti)://www.rootconcei)ts.com
3/25/2009
pnnisnxi/,�/
pe///-;,
Rohnert Park Planning. Commission and City Council
Date 3/24/09
Dear Commissioners and Council Members
Our company was the first to move into the Sonoma Mountain Village Business Cluster, and
1300 Valley House Drive, Suite 100 we've been happy about the decision since the first day.
Rohnert Part, Ca. 94928
T 707 664 6211 We chose the cluster for its easy access, good parking, great working environment and the
F 707 238 1 717 setting in a non hurried, pleasant environment.
http//www.r)nn.(,otTi
Its green / sociai consciousness is ahead of its time, and was a strong point in our choice. I
had seen presentations about the development and was happy to find someone who cared
about the community as well as the office space itself. I'm sure it will become a role model
for future business developments.
it will be exciting to see the community continue to grow, and I will enjoy being a part of it.
Sincerely yours,
lauren elliott
CEO pnn.com
Member of the City Council
City of Rohnert Park
March 10, 2008
RE: Sonoma Mountain Village
Dear Council Members:
Quarterwave Corporation has been a part of the business community of Rohnert Park
since 1987. Our company engineers and manufactures microwave amplifiers. A couple
of years ago we received notice that the building we had been leasing space out of was
being sold. We immediately called our broker to find us other locations that could
accommodate our use in Sonoma County. Our broker turned us on to Sonoma Mountain
Village.
At first we had concerns of the location being so far east of highway 101. But when we
visited the site and learned of everything Sonoma Mountain Village is developing into,
we became thrilled at the prospect of becoming part of something that was much more
than just a vacant building or business park. Plus we had the opportunity to give input
towards the design of our space making our company more efficient.
Since our time at Sonoma Mountain Village, we've enjoyed the attractive and safe
grounds where our employees can go for walks during lunch breaks and we look forward
to the many services that will become part of the community. We are thrilled and
honored to be a part of something so innovative and environmentally conscious. We look
forward to seeing what Sonoma Mountain Village will become.
Sincerely,
QUARTERWAVE CORPORATION
Steven Price
President
720 South Point Blvd„ Suite A-200 I Petaluma, California 94954 1 tel: (707) 775-4577 1 fax: (775) 535-8967 1 www.casehomepage.com
March 23, 2009
Mr. Ryan Sakata
Sustainability Project Assistant
Sonoma Mountain Village
1400 Valley House Drive, Ste. 100
Rohnert Park, California 94928
Dear Ryan:
ExtraAccess Services, Inc. has maintained an office in the SMV Business Cluster since December 2007.
We offer a paperless document solution for business projects. As a sustainability solution company, we
totally support the goals and objectives of the SMV, and look forward with great anticipation for the
total development of the project as planned at the earliest possible date.
In addition, I am the immediate past president of the Rotary Club of Rancho Cotati. We have recently
moved our meeting place to SMV and consider this our new home. We look forward to eventually
becoming the Rotary Club of SMV.
With kin ean—d
He
CEO
Hard copy of email pdf distributed 4/17/09
For City of Rohnert Park
4/21/09 Council Special Meeting/
Work Session Agenda
ITEM NO. 2
SONOMA MOUNTAIN VILLAGE
City of Rohnert Park Planning Commission
March 26, 2009
History of Codding
Since 1930s
Montgomery Village
Coddingtown Mall
Merced Mall
Sonoma Mountain Village
Codding Foundation
In Rohnert Park Since 1975
CODDING
ENTERPRISES
S 0 M 0
SONOMA MOUNTAIN VILLAGE
-�istory of
Mountain Village
Sonoma
1980s HP builds technology campus
2004 Agilent outsources jobs to Malaysia and closes site
City advocates for community plan; Agilent agrees
Codding buys site; meets with Council; begins planning
2005 Jobs recovery plan launched: SMBC, offices
Council encourages plan with 11694 homes and 4,414 jobs
2006 SMBC launched
2007 Steel Frame factory launched; AT&T leases
2008 Comcast leases
Project Summary
12-15 Year build -out of Planned Mixed Use Community
► Restore existing buildings for offices and mixed uses
Office, light industrial, grocery, daycare, restaurants, retail
► 1,892 homes — condos, attached, single family
► 20% deed restricted affordable; 5% above city requirements
► 825,307 sq ft of diverse commercial space
► We need no more water we have committed to solar power
► Our plan produces 30% less traffic than a regular development
► Public amenities: gym, theater, parks, open space, art,
international size soccer field
Create a destination
► Town square, movie theater, hotel, restaurants
► One Planet Visitor's Center and Sonoma County Art Museum
Fil
Imam oil 1"'I
I HIS
'FA
AR05m
Int
_' al,l'IL!
Ot
AMS Its do,
48. AS, 104, &a
111111 NMI it 61
-mT
1
SONOMA MOUNTAIN VILLAGE
^i
SONOMA MOUNTAIN VILLAGE
s 0 m 0
SONOMA MOUNTAIN VILLAGE
Ila
Creating the framework for a walkable community
No* Planned unit development (PUD)
►Updates to municipal code
►General Plan Amendment
No- Development Agreement should start
Poo- Project Description
Providing information for the EIR
► Requests for details on infrastructure and phasing
► Proposed additional analysis of greenhouse gas
► No direct review of draft EIR
oyment /'{
Salaries
($2009)
2010
2015
2020
Below $20,000
20
175
232
$207000
- $407000
211
740
888
$40,000
- $60,000
343
891
1,140
$607000
- $807000
418
1, 019
11359
$80,000
and up
206
553
795
15193
39378
45414
Average Salary $59,081
Annual Payroll $261 million
•
s 0 M 0
SONOMA MOUNTAIN VILLAGE
Employment Study
❑ 2010
❑ 2015
■ 2020 1,359
1,140
000
795
232
<$20k $20-40k $40-60k $60-80k >$80k
w.
r _
T n.
Ak
s — �
Tr
f 1wr
y
k..
a • .,
CODDING
STEEL FRAME SOLUTIONS
K
AVE
_ t a . _ �--' r_. �.• � �° tl�. � ,�':, �#—:.�� - fid
1
a
-'Rea � �'• P }� ":�
��evenue to City of
Rohnert
Revenue ($2009)
2010
2015
Tota
Through
2020
Permit Fees
196229880
618975240
698979240
68, 728, 968
Property tax - resid
22,000
4649200
931700
5,131,500
Property tax - com
36,768
429943
559826
4845707
TOT
0
3011125
3011125
2,107,875
Business License
37894
169410
21,880
163,357
Sales Tax
12,161
1567390
260,650
196759983
$1,6971703 $7,878,307 $M687421 421 $78,292,390
Revenue
to City of Rohnert Park
$10,000,000
$7,500,000
$5,000,000
$2,500,000
i, f
2010
Annual Revenues to the City
2015
2020
Rohnert
Revenue to City of Park
An important Partnership
No- Creating revenue without disposing of assets
Oo- Near-term fees
Oo-Grants for infrastructure
Project accepted into ABAG's FOCUS program
Jobs, revenues
1101o, Immediate revenue with durable income stream
00 --Access by shuttle and train
49 companies already re -located to Sonoma
Mountain Village — why?
Vision and design
Town Square, restaurants, daycare, hotel, parks
Poo- Housing opportunities match range of salaries
Rental apartments to estate homes
a
"A significant factor in our decision to move to Sonoma Mountain Village is
Codding's vision for the future community, as we are constantly looking for
ways to improve the lives of our employees and customers."
Paul Gibson, VP Comcast
"When the vision of this green sustainable planned village containing a green
based technology incubator, accesible to all income levels with a light rail
component next to a major university in Sonoma County is completed, well...
Wow! You can understand my excitement."
Gerard J. Giudice, Owner Sally Tomatoes
h
Entitlement: Next Steps
Complete and circulate draft EIR
No- Complete comment review.
►Schedule and hold. certification hearing
Adopt General Plan Amendments I
-*Aesponsible Development
Replace jobs lost when Agilent left
Inside city limits, redevelopment zone, urban growth
boundary — no annexation
Ultra -efficient water flan with no new allocation
Planned zero use of fossil fuels for heating, electricity, and
hot water
Third party national and international verification by LEED
and One Planet Communities
S 0 M 0
SONOMA MOUNTAIN VILLAGE
T
Governor's Economic and Environmental Award
for Best Comprehensive Land Use Planning in California
xxxvil
ipSelected by the California Attorney General to create
strategy for statewide sustainable development policy
kONE
PLANET
ET
tri/ COMMUNITIES'
CLIMATE
LEADERS
U.S. Environmental Protection Agency
LEED for Neighborhood Developments
Accepted into Pilot Program
One Planet Communities
First Endorsed Project in USA
EPA Climate Leaders
First 100 in the USA
S 0 M 0
SONOMA MOUNTAIN VILLAGE
"It's exciting to be here at Sonoma Mountain Village.
It's projects like these that we're watching because
there are so few doing anything to actually solve
climate change and create the jobs to do it."
Lori Perine, Obama Transition Team
"Sonoma Mountain Village sounds promising, and we
could use the good news. Now how do we get
another thousand of them?"
Mary Nichols, Chair of the California Air Resource Board
hKone
® Chamber of Commerce
p6t. n9 setA, - gAoavin9 Duv"k AE%L
March 25, 2009
Sonoma Mountain Village
Attention: Richard Pope
In our marketing symposium and branding of Rohnert Park session, we
designated Sonoma Mountain Village as a unique and integral part of Rohnert
Park. We value Sonoma Mountain Village for the following reasons:
Sonoma Mountain Village has already produce revenue and business jobs
for Rohnert Park
2. We view Sonoma Mountain Village as an integral part of Rohnert Park's
Economic Development program
® 3. We feel that Sonoma Mountain Village and particular its village square
will be a destination to draw people outside the area to spend money in
Rohnert Park and create sales tax dollars for the community
4. Sonoma Mountain Village will provide business growth and revenue for
Rohnert Park over the next ten years
In these economic times, we need to recognize and support businesses that will
help Rohnert Park economic growth and development.
foo CJu�c (ioffa
President/CEO
`1GtCG'8SJ t6f^UUJGVI GOYY{YnLlnlCatlOn, Aarmony ana ouccess'
Conicast Cable
Ccomcasts 1300 Valey House Drive Suite 160
®Rohnert Park, CA 94928
C]
March 20, 2009
To Rohnert Park City Council members, Planning Commission & City Staff:
Comcast is pleased to announce the opening of its new service center here in Sonoma
Mountain Village which will bring over 150 jobs to the City of Rohnert Park. A significant
factor in bur decision to move to Sonoma Mountain Village was Coddings vision for the
future community as we are constantly looking for ways to improve the lives of our
employees and customers.
The new 35,000 square feet space will be the first LEED Certified facility in the Comcast
Corporation, partnering with Codding Enterprises we carefully selected everything from
paint to carpet to furniture and built this facility using recycled materials and energy
efficient systems, a great environment to be in as we continue to green our operations.
One of the many benefits of Sonoma Mountain Village is that our employees will be able
to learn more about sustainability and take advantage of the local services that will be
offered on site including the many types of housing on site and the close proximity to the
new SMART station which will give us an alternative method of transportation in the
future.
We are looking forward to along and prosperous relationship with the City and the
Community of Rohnert Park.
Yo rs truly,
Paul Gibson
Area Vice President
Comcast- North Bay
C
1100 Valley House Drive
Rohnert Park Ca. 94928
707.665.9472
Planning Department
City of Rohnert Park
Rohnert Park, California
Dear Planning Commissioners, Monday March 23, 2009
Hello and greetings to all! As most of you are professionally and personally
known to me I wanted to take this opportunity to share my experiences as a
member of the SOMO community. My business partner Bill and I have now
® been here for about a year launching our new Cafe, Nightclub, and with the
help of the Coddings, The Event Center. This experience has been the most
exciting and rewarding Bill and I have had in our combined 60 plus years in the
food and beverage industry!
During this time I have had an opportunity to know and work with Codding
Enterprises on countless projects. I have watched as they have donated their
facilities, staff time and personal resources to dozens of Special Events from
Bikathons, to Festivals and Community Fundraisers. In my daily routine I have
witnessed the synergy Codding has created in our community not only with
Special Events but with the local interaction as children's and adult's sports
teams practice on the fields, local residents walk their dogs, bicycle and enjoy
the village. I have also witnessed an unbelievable partnership forming with
Sonoma State University like I have never seen in the ten years I have lived
here. What was once an abandoned legacy to troubled economic times has
been transformed into a community treasure.
11
At the State of the City address a couple of weeks ago I learned first hand the
dire economic challenges that face our town. That evening a constant theme
was presented by a couple of the speakers that spoke of hope and opportunity
for the future of Rohnert Park. The community's assets were listed as a circular
design on the presentation screen. Listed among them were The University,
The City of Rohnert Park and SOMO. As a business owner and resident of
Rohnert Park I can see that opportunity unfolding here at SOMO and it is very
exciting!
When the vision of this green sustainable planned village, containing a green
based technology incubator, accessible to all income levels with a light rail
component next to a major university in Sonoma County is completed, well,
wow you can understand my excitement!
As you all can tell from my letter I support SOMO with all my heart and the
resources of my. business. I believe it is a shining star in Rohnert Park and our
best opportunity for economic growth in the near future. Finally, with the all
the other fine assets we have in our town the dream of branding Rohnert Park
as a destination location will become a reality with the creation of this
progressive internationally acclaimed community.
Gerard J. Giudice
Owner, Sally Tomatoes
El
March 24th, 2009
To Planning Commission, Rohnert Park City Council & City Staff:
We are one of the first companies to move into Sonoma Mountain Village. We are
impressed with the early plans to build a walkable urban community and overtime have
been very pleased with the further development of the project plan by Codding
Enterprises. We recently learned that the development received an endorsement by the
international One Planet Communities program and are also 2008 recipients of the
Governor's GEELA award. We are proud to have our base of operations here and are
looking forward to a long and prosperous relationship with this community.
Yours truly,
®
C�aA�Shulman
CEO Doubleshot Incorporated
11
February 20, 2009
City Council, City of Rohnert Park
Planning Commission, City of Rohnert Park
Council Members and Commissioners,
I am writing this in support of Sonoma Mountain Village. We lease factory and office
space on the site and find the arrangement clearly beneficial to our business. We are a
new business and since starting 21 months ago, have brought 20 high quality, full time
positions to Rohnert Park. Over the course of the next year, we will add another fifteen
jobs. In our first full year of operation, we generated close to one million dollars in
revenue and expect to hit four million in 2009 even in a very difficult economy. 'Phis is
clearly the type of growth we all need to help turn the economy around.
Sonoma Mountain Village provides a stimulating and positive environment for our
business and our employees. Through the business cluster, we have access to a wealth of
information and business contacts. Because of the high level of interest in Sonoma
Mountain Village as a development project, we are introduced to a large number of
decision makers for companies that can be potential customers for our product.
The sustainable focus of Sonoma Mountain Village enables us to be at the forefront of
the construction industry. And the solar panels on our factory provide an ongoing source
of clean, sustainable energy.
Sonoma Mountain Village is the prototype for a business and residential development
that embodies both the values of business leaders and green advocates alike.
Respectfully Submitted,
Tom Chambers
COO, Codding Steel Frame Solutions
recoraro's Acabev"M of Martial Arts
® _ We Empower People!T"
- r
1300 Valley House Drive, Suite 1 10, Rohnert Parts, Cr6, 94928
707-795-3135 - 1- 23-3135 - mappens@earthlink.net
Members of the City Council
City of Rohnert Park
March 7, 2008
RE: Sonoma Mountain Village
Dear Council Members,
Pecoraro's Academy of Martial Arts has been a business member of Rohnert Park and
actively involved with our community for the past 16 years. In November 2007 we
relocated to the Sonoma Mountain Village. We relocated primarily to become part of a
project that is environmentally conscious, innovative, optimistic, and something more
that just another strip mall or business park.
The team of consultants, planners and designers of Sonoma Mountain Village are on the
verge of developing a unique community that will most likely become the "blueprint" for
many more similar communities in the future. Already, Sonoma Mountain Village has
been endorsed by One Planet Communities for its efforts and achievements in design,
architecture, landscaping, water conservation and energy awareness.
For small business owners, like us, being in the central hub of an environmentally
friendly and sustainable environment like Sonoma Mountain Village with plans to
develop over 150,000 square feet of first-class retail and services in addition to more than
1900 eco -friendly homes is like a dream come true.
We urge the council to approve re -zoning this project as Planned Development for our
future and the future of our community.
Sincerely,
,ohn Pecoraro
President, General Manager
Pecoraro's Martial Arts & Fitness, Inc.
GarageCity.com 1300 Valley House Drive, Suite 100 Rohnert Park, CA 94928
To the City of Rohnert Park Planning Commission and City Council:
I wanted to drop off a quick letter to share a bit about what the Incubator has done for my company. When I
got started on my firm, I checked rental rates in several areas. I could have sublet a small office cheaper in
Santa Rosa at the time, but there were so many benefits to being in the Sonoma Mountain Business Cluster
that I knew we had to start here.
Being in an environment where I can network with other businesses is helpful. When you start a firm on your
own you are very alone, but here the high energy and hope is contagious. Your neighbors are working hard to
succeed and want to see you do the same.
I've found that the freedom of knowing i can scale quickly from a cube to a small office to a large office to be
a real advantage. And knowing that if I've made this move too soon and want to scale back that the incubator
will accommodate me removes a stress factor. We've recently upgraded from a single cube to a small office,
and I'm looking forward to hiring 2 employees in the next few months as we go live. I'm sure they will
appreciate the location as they help GarageCity grow.
Not having to buy furniture, rent a copier, pay for a FAX line, pay for telephone or Internet infrastructure
installation has been beneficial also. It's reduced our burn rate — since we are able to get services so much
® cheaper than if we were out on our own. I was able to secure the bandwidth for my Internet site for about
30% of what it would cost elsewhere — and that is without a 2 year contract!
Being only 3 miles from my home in E Section has been a plus. My wife, son and I will sometimes come in
on the weekend to work, and being able to have my son ride his bicycle outside has been pleasant. It's a great
environment!
The biggest gain for me has been the different educational programs that the Incubator brings. The various
series of speakers has helped my knowledge tremendously, but their Board of Mentors has been the biggest
help. Being able to pitch my firm to a room full of successful business people, get feedback, and have a
mentor assigned to me has been a godsend. It's made an amazing contribution to our firm, and I know that it
greatly increases the odds of us being successful. We are very fortunate to have such a large number of
business professionals that are willing to travel here and donate their time. I can now see why so many
companies that complete an incubator program are successful.
The Director, Michael Newell, also makes himself available to give input and guidance. He's upbeat and
always has some insightful comments to give. This place is great, I can't tell you how much of a difference it
has made for our company!
Sincerely,
Eric Burns
Founder/CEO GarageCity.com
r
L J
11
PnM
Rohnert Park Planning Commission and City Council
Date 3/24/09
Dear Commissioners and Council Members
Our company was the first to move into the Sonoma Mountain Village Business Cluster, and
1300 Valley House Drive, Sufte 100 we've been happy about the decision since the first day.
Rohnert Part, Ca. 94928
T 707 664 6211 We chose the cluster for its easy access, good parking, great working environment and the
F 707 238 1 71 7 setting in a non hurried, pleasant environment.
httn_%wNnv nnn.�nm
Its green / social consciousness is ahead of its time, and was a strong point in our choice. I
had seen presentations about the development and was happy to find someone who cared
about the community as well as the office space itself. I'm sure it will become a role model
for future business developments.
It will be exciting to see the community continue to grow, and I will enjoy being a part of it.
Sincerely yours,
lauren elliott
CEO pnn.com
Member of the City Council
City of Rohnert Park
March 10, 2008
RE: Sonoma Mountain Village
Dear Council Members:
Quarterwave Corporation has been a part of the business community of Rohnert Park
since 1987. Our company engineers and manufactures microwave amplifiers. A couple
of years ago we received notice that the building we had been leasing space out of was
being sold. We immediately called our broker to find us other locations that could
accommodate our use in Sonoma County. Our broker turned us on to Sonoma Mountain
Village.
At first we had concerns of the location being so far east of highway 101. But when we
visited the site and learned of everything Sonoma Mountain Village is developing into,
we became thrilled at the prospect of becoming part of something that was much more
than just a vacant building or business park. Plus we had the opportunity to give input
towards the design of our space making our company more efficient.
Since our time at Sonoma Mountain Village, we've enjoyed the attractive and safe
grounds where our employees can go for walks during lunch breaks and we look forward
to the many services that will become part of the community. We are thrilled and
honored to be a part of something so innovative and environmentally -conscious. We look
forward to seeing what Sonoma Mountain Village will become.
Sincerely,
QUARTERWAVE CORPORATION
Steven Price
President
11
720 South Point Blvd., Suite A-200 I Petaluma, California 94954 1 tel: (707) 775-4577 1 fax: (775) 535-8967 1 www.casehomepage.com
March 23, 2009
Mr. Ryan Sakata
Sustainability Project Assistant
Sonoma Mountain Village
1400 Valley House Drive, Ste. 100
Rohnert Park, California 94928
Dear Ryan:
Extra Access Services, Inc. has maintained an office in the SMV Business Cluster since December 2007.
We offer a paperless document solution for business projects. As a sustainability solution company, we
totally support the goals and objectives of the SMV, and look forward with great anticipation for the
,® total development of the project as planned at the earliest possible date.
In addition, I am the immediate past president of the Rotary Club of Rancho Cotati. We have recently
moved our meeting place to SMV and consider this our new home. We look forward to eventually
becoming the Rotary Club of SMV.
With kin and
Her and
CEO