2019/01/22 City Council Resolution 2019-009 RESOLUTION NO. 2019-009
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF ROHNERT PARK
ADOPTING THE COMMUNITY SERVICES PROMOTIONAL GIVEAWAY POLICY
WHEREAS; Community Services and Spreckels Performing Arts Center staff have a
past practice of providing free admission to in-house recreation programs and activities as well
as tickets to Spreckels Theatre Company productions at the Performing Arts Center for
promotional purposes; and
WHEREAS,this practice helps promote revenue-generating programs by potentially
exposing new customers to Performing Arts Center shows or recreation programs through the
opportunity to attend/participate at no cost; and
WHEREAS, high attendance at events gives greater exposure to Community Services
and can assist in increasing registrations of fee-based classes, camps and programs through face-
to-face marketing; and
WHEREAS,these types of practices can help support local non-profit organizations.
NOW,THEREFORE,BE IT RESOLVED by the City Council of the City of Rohnert
Park that it does hereby authorize and approve the attached Community Services Promotional
Giveaway Policy attached hereto as Exhibit"A"("Policy").
DULY AND REGULARLY ADOPTED this 22nd day of January 2019.
CITY OF ROHNERT PARK
Gina,r,ref- Ma •r
ATTEST:
Caitlin Saldanha, Assistant City Clerk •
Attachment: Exhibit A
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Exhibit A
CITY OF ROHNERT PARK
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The City of Rohnert Park(City) Community Services Department enhances the City's high quality
of life and nurtures the health and well-being of our people, our community and our economy
through recreation,fitness and the arts. To support awareness of City services that generate
revenue, City staff uses promotional giveaways to increase the visibility and community
involvement in these valuable enrichment programs.
The purpose of this Community Services Promotional Giveaway Policy(Policy) is to 1) identify
who will have the authority to distribute promotional giveaways, 2)what may be distributed,
and 3)who is eligible to receive promotional giveaways.
City: Means the City of Rohnert Park and its departments and events sponsored by the City.
Contract instructor: Individuals under contract with the City to provide recreation programs.
Spreckels Theatre Company:Actors, actresses,technicians,directors and musicians involved in
the production stage plays and musicals at Spreckels Performing Arts Center(PAC).
Limitations. At the discretion of the City Manager, or his or her written designee,
passes or tickets providing admission to the following functions may be provided to
the recipients identified below,for the public purpose of marketing and promoting
City functions:
• Admission to Spreckels Theatre Company productions
• Community Services programs and activities
Promotional passes or tickets provided under this Policy shall not be distributed for
programs operated by a contract instructor without the written consent of such
instructor. Similarly, promotional passes and tickets provided under this Policy may
not be used to gain entrance to events operated by a renter of a City-owned facility
without the written consent of the renter of such facility.
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Exhibit A o ..
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All promotional passes under this Policy that are not designated for a specific
production or program/class shall include the above as a disclaimer.
Organizations and individuals eligible to receive Community Services promotional
tickets and passes authorized by this Policy include:
1. Government agencies, including public schools in Rohnert Park.
2. Local non-profit organizations, an organization that has been conferred eligible
for nonprofit status by the Internal Revenue Service under United States Internal
Revenue Code Section 501(c)(3), 501(c)(4) or 501(c)(6), and maintains an office
or provides services within the City of Rohnert Park; IRS documentation of non-
profit status may be required.
3. Individuals or families entered into promotional drawings or contests through
Community Services events or social media campaigns.
4. Local and/or visiting theatre professionals (applicable to PAC tickets only).These
professionals may include, but are not limited to, artistic directors, directors and
critics.
5. Other organizations and individuals not mentioned specifically in this policy may
receive PAC tickets by separate contractual agreements per the discretion of the
City Manager, or his or her written designee. For example, actors that are in a
Spreckels Theatre Company production.
6. Rohnert Park residents as part of"free night of theatre" promotion at the PAC.
II. Reporting.
a. Promotional giveaways under this Policy shall be reported using FPPC Form 802
to the extent required by regulations under Title 2, Section 18944.1 of the
California Code of Regulations as referenced in the City Council "Distribution of
Tickets and/or Passes Policy", Policy number 490.15.
b. An annual report will be provide to City Council with the number of gifted tickets
and recreation programs.
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Exhibit A "oearr„kx
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