2022/05/17 City Council Agenda Packet
"We Care for Our Residents by Working Together to
Build a Better Community for Today and Tomorrow."
ROHNERT PARK CITY COUNCIL, ROHNERT PARK FINANCING AUTHORITY (RPFA),
SUCCESSOR AGENCY TO THE COMMUNITY DEVELOPMENT COMMISSION
SPECIAL MEETING NOTICE AND AGENDA
NOTICE IS HEREBY GIVEN THAT A SPECIAL MEETING
will be held on Tuesday, May 17, 2022 at 3:30 p.m.
MEETING LOCATION: COUNCIL CHAMBERS
130 Avram Avenue, Rohnert Park, California
The Rohnert Park City Council welcomes your attendance, interest and participation at its special meeting
scheduled on May 17, 2022 at 3:30 p.m. in Council Chambers. The use of a mask or facial covering when
attending the council meeting is strongly recommended, regardless of vaccination status.
City Council/RPFA agendas and minutes may be viewed at the City’s website: www.rpcity.org.
PUBLIC COMMENTS: Provides an opportunity for public comment (limited to three minutes per
appearance with a maximum allowance of 30 minutes allotted per comment period, with time limits subject
to modification by the City Council in accordance with the adopted City Council Protocols). Please fill out
a speaker card prior to speaking.
Members of the public may also provide advanced comments by email at publiccomment@rpcity.org.
Comments are requested by 1:00 p.m. on the day of the meeting, but can be emailed until the close of this
agenda item. The emails will not be read for the record but will be provided to Council. Please note that all
e-mails sent to the City Council are considered to be public records and subject to disclosure under the
California Public Records Act.
PUBLIC HEARINGS: Council/RPFA may discuss and/or take action on any or all of the items listed on this
agenda. If you challenge decisions of the City Council or the Rohnert Park Financing Authority of the City
of Rohnert Park in court, you may be limited to raising only those issues you or someone else raised at public
hearing(s) described in this agenda, or in written correspondence delivered to the City of Rohnert Park at, or
prior to the public hearing(s).
RIGHT TO APPEAL: Judicial review of any city administrative decision pursuant to Code of Civil
Procedure Section 1094.5 may be had only if a petition is filed with the court no later than the deadlines
specified in Section 1094.6 of the California Code of Civil Procedure, which generally limits the time within
which the decision may be challenged to the 90th day following the date that the decision becomes final.
SIMULTANEOUS MEETING COMPENSATION DISCLOSURE (Government Code § 54952.3):
Members of the City Council receive no additional compensation as a result of convening this joint meeting
of the City Council and the Rohnert Park Financing Authority.
1.CITY COUNCIL/RPFA/SUCCESSOR AGENCY JOINT SPECIAL MEETING - CALL TO
ORDER/ROLL CALL
(Giudice_____ Hollingsworth-Adams_____ Stafford_____ Linares_____ Elward_____)
2.DISCUSSION AND DIRECTION ON DOWNTOWN PRIORITIES REGARDING TIMING,
COST, WORKFORCE HOUSING, HOUSING DENSITY, AND AMENITIES
A.Staff Report
B.Public Comments
C.Council Discussion/Direction
3.ADJOURNMENT
NOTE:
Time shown for any particular matter on the agenda is an estimate only. Matters may be
considered earlier or later than the time indicated depending on the pace at which the meeting proceeds. If
you wish to speak on an item under discussion by the Council which appears on this agenda, please refer to
page 1 for more details on submitting a public comment. Any item raised by a member of the public which
is not on the agenda and may require Council action shall be automatically referred to staff for
investigation and disposition which may include placing on a future agenda. If the item is deemed to be an
emergency or the need to take action arose after posting of the agenda within the meaning of Government
Code Section 54954.2(b), Council is entitled to discuss the matter to determine if it is an emergency item
under said Government Code and may take action thereon.
AGENDA REPORTS & DOCUMENTS:
A paper copy of all staff reports and documents subject to disclosure that relate to each item of business
referred to on the agenda are available for public inspection at City Hall, 130 Avram Avenue, Rohnert
Park, California 94928. Electronic copies of all staff reports and documents subject to disclosure that relate
to each item of business referred to on the agenda are available for public inspection on
https://www.rpcity.org/city_hall/city_council/meeting_central Any writings or documents subject to
disclosure that are provided to all, or a majority of all, of the members of the City Council regarding any
item on this agenda after the agenda has been distributed will be made available for inspection at City Hall
and on our website at the same time. Any writings or documents subject to disclosure that are provided to
the City Council during the meeting will be made available for public inspection during meeting and on
our website following the meeting.
AMERICAN DISABILITY ACT ACCOMMODATION:
Any member of the public who needs accommodations should email the ADA Coordinator at
vperrault@rpcity.org or by calling 707-588-2221. The ADA Coordinator will use their best efforts to
provide reasonable accommodations to provide as much accessibility as possible while also maintaining
public safety in accordance with the City procedure for resolving reasonable accommodation requests.
Information about reasonable accommodations is available on the City website at
https://www.rpcity.org/city_hall/departments/human_resources/a_d_a_and_accessibility_resources.
CERTIFICATION OF POSTING OF AGENDA
I, Sylvia Lopez Cuevas, City Clerk for the City of Rohnert Park, declare that the foregoing agenda was
posted and available for review on May 13 , 2022 at Rohnert Park City Hall, 130 Avram Avenue, Rohnert
Park, California 94928. The agenda is also available on the City web site at www.rpcity.org. Executed this
13 day of May 2022 at Rohnert Park, California.
Sylvia Lopez Cuevas
Office of the City Clerk
1
Meeting Date: May 17, 2022
Department: Administration
Submitted By: Darrin Jenkins, City Manager
Agenda Title: Discussion and Direction of Downtown Priorities Regarding Timing, Cost,
Workforce Housing, Housing Density, and Amenities
RECOMMENDED ACTION: Provide direction on downtown priorities regarding timing, City cost
approach, workforce housing, housing density, and amenities/quality. Staff recommends the City
pursue the following:
• early implementation timing for construction of the downtown,
• a City cost approach balancing operating and debt service costs with anticipated
revenues,
• making 15% of the downtown housing units affordable to our workforce defined as
families earning 80% of area median income or less,
• including similar housing densities as already approved, and
• providing a significant amount of high quality amenities as already approved
(Attachment 1).
Staff recommends this because it also honors the process the City carried out over a period of four
years to work collaboratively with our residents in developing their vision of the downtown. This
project approach provides the greatest chance of success for delivering what the community requested
in the downtown.
BACKGROUND: In November 2010, State Farm announced they were relocating their Rohnert Park
office complex, which occupied 30 acres on the southeast corner of Rohnert Park Expressway and
State Farm Drive, to Bakersfield. In 2013, the City provided property adjacent to the vacated site at
6400 State Farm Drive and SMART agreed to relocate its planned station from Golf Course Drive. In
January 2014, published reports announced SunCal purchased the property from State Farm. In 2014
the City obtained a grant to plan a Priority Development Area in Central Rohnert Park. In early 2016,
after a year of public outreach, the City adopted the Central Rohnert Park Priority Development Area.
This established the vision of a downtown core for Rohnert Park, generally centered on the intersection
of Rohnert Park Expressway and State Farm Drive. Also in 2014, the City also approved SunCal’s
plan for Rohnert Crossing, a mixed use project on the site. SunCal sold the property to Laulima in
2017. Laulima received approval on their new Station Avenue development plan in 2018. After
extensive community outreach including a week long charrette and numerous public meetings and
events, the City adopted new zoning, including a form based code and regulating plan, for the site and
surrounding area. In 2018 and 2019, Laulima marketed the site extensively for office, retail,
residential, and hospitality uses (Attachment 2). The responses from the housing and hospitality
market were strong. Letters of interest with sales prices totaling $32 million were received for sheet
Mission Statement
“We Care for Our Residents by Working Together to Build a
Better Community for Today and Tomorrow.”
CITY OF ROHNERT PARK
CITY COUNCIL AGENDA REPORT
2
graded pads with all roads and utilities installed by the seller. The retail and office response was
underwhelming, although some retail tenants were interested. In April 2022, the City purchased the
site from Laulima in order to make progress on the long awaited downtown for Rohnert Park.
ANALYSIS: The City has been involved with the site in its land use planning role and as the entity
processing developer proposals for eight years. The City now needs to transition to a different role,
that of owner and proponent. To guide staff’s work on the downtown creation project, direction is
sought from City Council on priorities for the development project. Staff identified at least five areas
of competing priorities: time, City cost, workforce housing, housing density, and amenities/quality.
Timing
It is too soon to know the exact delivery method for the construction of the downtown. At a minimum,
the City needs to comply with the Surplus Lands Act which includes statutory time frames for certain
actions. A reasonable estimate is eight months from now to achieve compliance. Only after the
property is either sold during the Surplus Lands Act process or through a subsequent sale or lease
process can a builder design and construct the buildings. Then there are approvals still needed for the
architecture, building plans, etc. before building construction can start. It may make sense to construct
the backbone infrastructure (streets and utilities) only after the building plans are approved or close to
approval. Under this scenario the earliest start on construction of utililities and streets is estimated as
2024. In a best case senario, vertical construction could start one year later in 2025 with completion of
some elements in 2026 or 2027.
A more modest schedule would be to start construction in 2026 and complete the main elements in late
2029. This schedule would allow for more design iterations, for collaborations with other partners, and
for the preparation and submittal of grant applications.
The most conservative schedule, would start construction in 2027, allowing signifcant time for design
iterations, collaboration, and securing grants. Depending on how the project is constructed, it could
take as long as 2042 to realistically complete all the construction and tenanting. Twenty years to
construct and tenant the project may seem overly long at first, but when we consider a similar example
it is not unreasonable. The City decided to sell the Stadium Lands in 2003. Only now is the final
building permit being issued for the site. The last 75 apartment homes being developed there will be
complete in 2023 – 20 years after the initial sale agreement was approved by the City.
Table 1: Timing Options
Early Modest Late
First Start 2024 2026 2027
First Completion 2027 2029 2042*
Constraints/
Opportunities
Minimum Design
Iterations
No Grant Funding
More Certain City Cost
Multiple Design
Iterations
Grant Funding
Possible
Higher or Lower City
Cost Depending on
Grant Success
Multiple Design
Iterations
Design Competitions
Grant Funding Likely
Higher Cost
Uncertainty
* Shows last completion for Late timeline.
3
City Cost Approach
Simply put, we have a lot of retail space in Rohnert Park and Sonoma County. Attachment 3 shows
the current retail square footages and vacancies. A key component of this project is retail, namely food
and beverage with some lifestyle retail and some shops. Due to high construction costs and low retail
rents these uses will likely need to be subsidized, with land sale or lease values close to zero (or even
negative) to entice retail builders to take a risk on this project. Staff identified two approaches to City
costs in the downtown project.
If the project is able to realize the retail component, it will generate sales taxes. All of the uses will
generate property taxes, although the City’s share of property taxes is quite low. A hotel use will
generate transient occupancy taxes. The uses will also create service demands. As discussed
elsewhere in this report, certain project features namely workforce housing, higher housing densities,
and higher amenities/quality all require City subsidies. Under the first approach to thinking about City
costs, one we’re calling Break-Even, the on-going revenues of the project would fully offset any debt
service or operating costs the City takes on for the project. Non-debt capital costs for the City to
purchase the property, construct improvements, and subsidize project features would not be paid back
in full. Just like the City doesn’t expect its money back when it builds a park, street, or libray building,
so we would be paying to create a new downtown amenity for our community, one of their highest
priorities. This approach seems acheivable and provides reasonable likelihood of a successful project
with high quality amenties. It also protects current residents from a loss of services due to costs of
maintaining the downtown area.
Another approach would be All-In, where the City would seek to raise taxes on existing residents or
cut services to finance construction and operation of the downtown. This would provide the greatest
likelihood of success but only if the public agreed to new taxes and tolerated reduced services. It would
also allow the most project features like workforce housing and higher densities.
Either approach to manging the City’s costs may include special taxes on the State Farm property
itself, tax increment financing districts, revenue from sales taxes, transient occupancy taxes, and
property taxes from uses that currently don’t exist on the property.
Table 2: City Cost Approaches
Break-Even All-In
Description Fully offset City costs for debt
service and operations
Raise taxes and/or reduce services to
fund capital and operations
Constraints/
Opportunities
Project success reasonably likely
Protective of residents
More than 15% workforce
housing may be possible
Saves time
Current housing mix likely
Higher density may be possible
Most likely to succeed at the project
level but highest degree of
uncertainty whether residents would
support
Maximum workforce housing
Higher housing density possible
4
Housing Density
Approved zoning on the site includes 3.5 acres of residential mixed use at 15 to 35 units per acre and
11 acres of medium to high density residential at 12 to 75 units per acre. The currently approved
Station Avenue plan includes 460 residential units. These units are located on 14.5 acres, or
approximately one half of the site. The average density of the approved plan is just under 32 units per
acre. If the site were developed at the minimum approved densities (e.g. 3.5 acres at 15 units per acre
and 11 acres at 12 units per acre), 185 residential units could be accomodatedon the site. If the site
were developed at the maximum approved residential densities, 947 residential units would be allowed
by the zoning.
For reference, density of 12 units per acre can be achieved with the single-family motor-court
residences found in portions of the University District. Density of 15-20 units per acre is usually
achieved with the garden apartment or townhouse style product seen throughout Rohnert Park. The
three and four-story walk-up apartment project next to City Hall is around 35 units per acre and serves
as a resonable example of the type of construction the City can expect at the 30-35 unit per acre
density level, which is the density level included in the current approved plan.
Development density can be constrained by construction costs. Densities of 30-35 units per acre can be
accommodated with surface parking and densities above about 40 units per acre require parking
garages, which adds significantly to the cost of the construction per unit, and which may be not
supported by property values and rental rates in Rohnert Park. Based on staff’s initial analysis, the
current approved Station Avenue plan, with its 460 units, appears to maximize the sale value of the
land for multi-family housing.
However, the City may decide there is a public policy reason to, instead of maximizing the land sale
value, maximize the number of units, or do something in between. Based on initial staff analysis and
consultation with builders, it is safe to conclude that increasing densities above the current approved
plan will require parking garages, adding millions to the cost of the project. This would be viable in
the All-In City cost approach. It may be possible in the Break-Even approach but other trade-offs
would be needed – lower workforce housing or lower amenties/quality. While staff can confirm that
the recently upsized offsite water and sewer lines will serve an approximately 460 unit project, if
densities are increased dramatically, additional upsizing may be required, which would increase project
costs.
Workforce Housing
The state requires a minimum of 15% of housing units built on any former city owned property to be
workforce housing, defined as affordable to households earning 80% of area median income or below.
For the downtown site and current approved plan with 460 units, this will result in a minimum of 69
units. This is much greater than the 15 affordabe units agreed to by the prior site owner. So the City’s
purchase of the property will result in a 360% increase in workforce housing on the site.
The City previously studied the site and concluded that nearly 14% of the units around the site were
already affordable. Nevertheless, the City could seek to further increase the percentage of workforce
housing in the project, seek deeper levels of affordablity, or add moderate income units. For example,
the City could designate a 20% of the units on the project to be affordable. The City could also
designate some units to have a deeper level of affordability, for example 5% of the units for very-low
income families. The City could add a category of affordablity for moderate income families, say
110% or 120% of area median income and designate a certain percentage of the units above the 15%
required.
5
All workforce housing requires subsidization through land donation, grants, tax credits, loans, fee
deferrals, and/or philanthropy. Delivering the required 15% workforce housing will lower the overall
sale value the City receives for the property. In addition, because workforce housing requires
subsidization, it is likely to be delivered later than market rate housing. This provides time to prepare
and submit grant and funding applications and then to receive approvals for outside funding. Any of
the three options described above to expand the number of workforce housing units above the 15%
requirement or to deepen the level of affordability will further decrease the value of the land. This
will require a higher level of investment from the City. Enhanced workforce housing is best paired
with the All-In approach to City costs because it will require greater City subsidies.
Amenities/Quality
The approved Final Development Plan for Station Avenue described a very high amenity, high quality
development (Attachment 1). Significantly higher workforce housing or housing density is
incompatible with the current level of amenities/quality and the Operating Break-Even cost approach.
An increased quality or expansion of amenities, such as a larger central area, will require the All-In
cost approach.
Trade-Offs
Because we do not have unlimited resources, investments in a high quality/high amenity project will
compete with investments that increase workforce housing or increase housing densities. Similarly,
increasing housing densities will automatically increase the number of workforce housing units
requiring a greater subsidy which will limit the ability to have deeper affordabitiy or higher
affordability percentage. Staff provided a recommendation that it believes balances the trade-offs. If
the Council desires a different approach, it would be helpful if the Council could prioritize the project
features. For example, are amenities/quality higher or lower priority than housing density or
workforce housing. A simple ranking of from one to three on those project features would be
appreciated.
ENVIRONMENTAL ANALYSIS: Providing direction to staff on options for downtown investment
does not authorize development on the site and does trigger environmental review.
Staff has reviewed the adopted Environmental Impact Report (EIR) for the Central Rohnert Park
Priority Development Area, as well as recent changes to CEQA that benefit transit-oriented
development. Based on this initial review, it is likely that many of the possible development scenarios
for the site would be consistent with the approved EIR. Staff will evaluate the need for additional
CEQA review as part of evaluating the need for revised project entitlements.
STRATEGIC PLAN AND COUNCIL PRIORITIES ALIGNMENT: One of the City Council’s
strategic priorities is ‘making progress on the downtown.’ Providing direction on the priorities for the
downtown development allows staff to make progress on the downtown.
OPTIONS CONSIDERED:
1. Recommended:
a. At a minimum, provide direction on the Council’s preferred timing and cost approach.
i. Staff recommends the Early timing because of the already substantial delay by
the prior owners and the strong desire by Council and the community to “make
progress on the downtown.”
6
ii. Staff recommends the Break-Even City cost approach as likely to result in a
downtown of sufficient quality to make it successful and meet resident
expectations.
b. Ideally, also provide direction on preferred project features: workforce housing levels,
housing densities, and amenities/quality of the downtown. It may be necessary for the
Council to put in priority order enhanced workforce housing, increased housing density,
and increased amenity/quality because the City has limited resources.
2. The Council could wait to provide direction. Staff acknowledges that, although downtown
planning and discussions have spanned at least 25 years, the City’s ownership of the property is
less than three weeks old. It may be prudent to hold off on making decisions in order to gather
more information.
FISCAL IMPACT/FUNDING SOURCE: Depending on the City cost approach, the fiscal impacts
of the downtown development vary widely. If the All-In investment strategy is selected, the fiscal
impact could be in the many tens of millions over the next twenty years. The recommended Operating
Break-Even strategy is defined as having a neutral net impact on the annual operating budget for the
General Fund. It would require capital investment beyond the $12.5 million purchase price. It is
unclear at this point the exact amount. That will depend on the Council’s direction regarding project
features described in this report.
Department Head Approval Date: Not applicable
City Attorney Approval Date: 5/12/2022
City Manager Approval Date: 5/13/2022
Attachments:
1. Example of Project Amenities/Quality
2. Marketing Packet
3. Retail Vacancy Rates
Attachment 1: Examples of Amenities/Quality
Sonoma
county's
newDowntown
CULTIVATING A SENSE OF PLACE
Attachment 2: Marketing Packet
THRIVE IN A BUSTLING, INVITING AND ECLECTIC COMMUNITY
22.7K
175K
2.3%
425+
90%
$2.1BILLION
$43.7MILLION
78%+
4.66%
SONOMA COUNTY AND RHONERT PARK
ARE IN A PRIME LOCATION
POTENTIAL FOR
ATTRACTING VISITORS
2018 (respondent based)*
SONOMA COUNTY
TOURISM NUMBERS
on tourism spending
jobs in tourism sector
daytime population
tourism economy
growth in 2018
*Source: Sonoma County Economic Development Board Annual Tourism Survey
To learn more view the 2018 Sonoma County Annual Tourism Report
in total TOT revenues
wineries
Sonoma County's visitors
are domestic travellers
high potential
med. potential
low potential hotel occupancy
annual job growth in
tourism sector
The Opportunity
THE DOWNTOWN DISTRICT SONOMA
COUNTY HAS NEVER HAD
The Response
Foot traffic from dedicated shoppers, residents and visitors of The Ave
Affluent population with many reasons to visit Station Ave
Rohnert Park is centrally located between Santa Rosa and Petaluma
Laid back atmosphere that's attractive to single people and families
THE PULSEof Sonoma County
MARQUIS
Age 34 | Occupation Web Programmer
Household Income $97,000
Marquis recently moved into a new house in Rohnert
park with his wife and is looking for a place to hang
out with his friends and enjoy live music and events
near his new home.
JOE & CAREN
Ages 58 & 61 | Occupations Manager & Nurse
Household Income $125,000
Joe & Caren have been married for 35 years and have
children living in San Francisco. Having Station Avenue
as a hub will make it an easier and faster destination
for them when they travel via the SMART transit rail.
NORAH
Age 24 | Occupation Graduate student
Household Income $69,500
Norah started her graduate program at Sonoma State
University. She is looking for a place to live that is easy
access to her school and where she can experience a
vibrant, fun lifestyle.
SONOMA COUNTYlocalsMEET THE
STATS ON YOUNGER BOOMERSSTATS ON UP AND COMERS STATS ON COLLEGE COMMUNITIES
Up and Comers
Age 30-54
younger boomers
Age 55+
college communities
Age 18-34 (students) & 35-49 (faculty)
$98.7K
average household income
$99.5K
average household income
STUDENTS are impulse buyers and
status seekers that will often seekout a variety
of novelty items
FACULTY in the Sonoma/Marin
Counties skew heavily female (72%) with an
average household income of $125,799
16%
of households within 30 mi.
19%
of households within 30 mi.
221,100
LARGEST EMPLOYERS
4,670
new housing units under
construction in the area
$2.1B
tourism spending / year in
Sonoma County
$43.7M
in total TOT revenues / year in
Sonoma County
total of people employed in
Sonoma County
Kaiser Permanente 2,555 employees
Graton Resort & Casino 2,000 employees
Sutter Medical Center of Santa Rosa 1,797 employees
St. Joseph Health System 1,740 employees
Safeway Inc. 1,200 employees
Keysight Technologies 1,200 employees
SONOMA COUNTYgrowthOPPORTUNITY FOR
Station Avenue is accessible by car or train, making it an idea spot to meet up with
friends, go shopping, grab a bite to eat, spend time with your family or call home.
AN ACCESSIBLE DESTINATION TO ENJOY AND EXPLORE
Station Avenue is the location of Rohnert Park's SMART Rail train
platform, making The Ave an easily accessible destination for visitors
and locals alike.
SMARTRail
SMART: Sonoma-Martin Area Rail Transit
Station Avenue is the SMART Rail Train Platform location
for Rohnert Park
SMART Rail train ridership is projected to be 1M+ by the
year 2020.
Popular Destinations: Healdsburg, Sonoma County
Airport, Santa Rosa Downtown, Petaluma, Larkspur Ferry
HEALDSBURG
25 MILES
SONOMA / NAPA
37 MILES
SONOMA RACEWAY
25 MILES
BENZIGER FAMILY WINERY
17 MILES
SONOMA COAST STATE PARK
30 MILES
TOMALES BAY
22 MILES
MARIN COUNTRY MART
34 MILES
SC AIRPORT
18 MILES
PETALUMA
14 MILES
SAN FRANCISCO
58 MILES
CORTE MADERA
35 MILES
SFO AIRPORT
67 MILES
DT SANTA ROSA
9 MILES
ROHNERT PARK
AT STATION AVENUE
SMART STATIONS
NEARBY DESTINATIONS
POINTS OF INTEREST
LARKSPUR FERRY
38 MILES
JUST AROUNDThe Bend
Station Avenue offers an eclectic and communal lifestyle
experience in Sonoma County, California. Restaurants, lifestyle
and wellness offerings make Station Avenue the treasured local
destination for residents daytime, and weekend visitors alike.
Station Avenue is the place for discovery.
Centrally located between Santa Rosa and Petaluma
Sonoma–Marin Area Rail Transit (SMART) train station
Short distance to state parks, wineries, raceways, and more
Walkable area with shopping, restaurants, parks
ROHNERT PARK
SMART STATION
POINTS OF INTEREST
BIG LOTS
PETSMART
FOOD MAXX
CHUCK E. CHEESES
STARBUCKS
TARGET
JOANN FABRICS
BURLINGTON
STARBUCKS
99 CENTS ONLY
BURLINGTON
ROSS
ROUND TABLE
SUPERCUTS
ORANGE THEORY
O'REILLY AUTO
RALEYS
SAFEWAY
CVS
UPS STORE
JIMMY JOHNS
GNC
USPS
24 HOUR FITNESS
PLANET FITNESS
BASKIN-ROBBINS
CHIPOTLE
PANERA BREAD
LITTLE CAESARS
READING CINEMAS
REBOUNDERZ
APPLEBEE'S
OLIVE GARDEN
RED LOBSTER
CARL'S JR.
BEST WESTERN
MEDICAL SUPPLY
FARMERS INS.
WELLS FARGO
KYOTO JAPANESE
9 ISLANDS BAKERY
TEA REX
POPEYES
STARBUCKS
JACK IN THE BOX
BLACK BEAR DINER
BURGER KING
SUSHIKO
MOTEL 6
CIVIC CENTER
A PLACE WHERE LOCALSCAN LIVE AND EXPLORE
office spaces retail residentialhotel public parkscommunity restaurants
The district will create a distinctly sensational, metropolitan experience that caters
to all aspects of modern-day life. People will drop in for a quick bite at the cafe and
restaurants; work during the day in the office and retail spaces; stay in a hotel for a
weekend getaway trip; discover endless fun at the parks and other public spaces; and
live a relaxed lifestyle in the residential areas.
A SAMPLE OF WHAT STATION AVENUE WILL OFFER:
ACTIVE 16 HOURS A DAY
Population
# of Households
College Education
Average Income
Average House Cost
Age % of Population 15-64
Transportation
Rohnert Park, CA
12 minute radius
San Jose, CA
3 miles radius
228,000
83,000
52%
$91,000
$562,000
65.6%
257,000
98,000
58.9%
$117,000
$862,000
69.1%
SMART TRAIN
RIDERSHIP $1M+
PROJECTED BY 2020
SANTANA ROW NO
RAPID TRANSIT OR
LIGHT RAIL
AGMODERNAesthetic
Modern architecture meet agricultural finishes
The Ave provides a cohesive and desirable environment
Laid back feel allows visitors to feel comfortable
Well crafted, never pretentious
TOTAL EXISTING RETAIL VACANCY ESTIMATES 1st Quarter 2022 Sonoma County Total Existing Buildings Gross Leasable Area Vacancy Planned (Sq. Ft.) Sq. Ft. (%) (Sq. Ft.) Petaluma 3,345,921 225,661 6.7% 9,345 Rohnert Park 3,261,709 230,720 7.1% 145,000 Santa Rosa 7,909,461 624,016 7.9% 90,000 Other 4,002,578 198,152 5.0% 45,500 Total 18,519,669 1,278,549 6.9% 289,845 The above information, while not guaranteed, has been secured from sources we believe to be reliable. This is not an offer to sell or lease and is subject to change or withdrawal. An interested party should verify the status of the property and the information herein. 0.0%4.0%8.0%12.0%16.0%6.7%7.1%7.9%5.0%DirectVacancy Petaluma Rohnert Park Santa Rosa Other Attachment 3
From:JOSE MORALES
To:Public Comment
Subject:City Council Special Meeting
Date:Tuesday, May 17, 2022 9:37:50 AM
EXTERNAL EMAIL
Good morning Council members,
I want to thank you all for planning the City's future downtown. I look forward to the Grand
Opening of this long awaited project. My biggest concern is that the City's priorities may shift
from our community's homeless issue to the downtown project. Per my observation the
Roberts Lane encampment has the appearance of a permanent camp. I'm seeing more
unsheltered individuals loitering throughout our community and parks. With a new downtown
I only see this problem growing as it will provide a central location for panhandling, loiter,
tents, and shopping carts. You only have to drive a few minutes North to see the impact of
these issues on downtown.
How will the City's address these issues from impacting current and future residents and
businesses of this project?
Will law enforcement be allowed to address the growing panhandling problem in our
community?
Will there be a Police Substation in the area with an officer available?
How will you ensure that this is a safe and enjoyable location for all?
Thank you and I look forward for the future Downtown
Jose
Item 2 Supplemental
From:Patricia Miller
To:Public Comment
Subject:Downtown Community Development
Date:Tuesday, May 17, 2022 3:47:14 PM
EXTERNAL EMAIL
Dear Councilmembers,
I am in favor of retaining the amenities in the downtown area over
additional units. Rohnert Park was founded on the amenities and this will
retain the flavor of this space in our community.
When one considers visiting locations, the amenities are at the forefront of
decision making. Downtown San Jose and Folsom are prime examples. Mill
Valley is another recently revitalized area.
Please keep this in mind when voting on the future of our downtown
community.
Pat Miller
--
Pat Miller, Broker Associate/Realtor
Century21 Epic
707-484-1280 -Pat DRE #01018566 patm@C21Epic.com
Item 2 Supplemental 2
From:sushea11@yahoo.com
To:Public Comment
Subject:Meeting May 17, 2022, Station Ave
Date:Tuesday, May 17, 2022 6:31:54 PM
Attachments:Notes_220517_152311 (1).pdf
EXTERNAL EMAIL
Hello,
I am a resident of Rohnert Park. Please see my attached letter regarding my recommendation.
I'm sorry I was unable to make the meeting at last moment.
Regards,
Suzanne Pittman
Sent from Yahoo Mail on Android